Using Instagram is more than just posting photos via the mobile app and adding cool filters. If you wish to build your brand’s digital presence using the social media platform, you better be thinking strategically. Follow these tips to ensure you have a successful Instagram marketing strategy.
1. Find A Clear Goal
What are you looking for by starting an Instagram account? Are you wanting to increase brand awareness? Increase your sales? Or are you looking to explore connecting with a new demographic that you haven’t already reached with other digital media platforms? By first addressing what you wish to accomplish, you can better hone in on exactly what to post and your voice will be better heard.
2. Be Consistent
Many brands fall into the trap of not regularly posting. As an Instagram user this is definitely a red-flag to unfollow. Most users are looking to follow accounts who post at least two times a day with relevant and engaging content. Don’t fall victim to the inconsistent posting patterns that a lot of brands do.
3. Balance
Balance is key to creating an Instagram campaign that is engaging and also informational. People who use Instagram are interested in viewing photos that are aesthetically pleasing and shareable. All too often I see brands solely promoting their products rather than trying to tell a story. Lilly Pulitzer used the branded hashtag #lillyfortarget to promote their collaboration line.Instagram is meant to be a more informal social platform where it’s okay to be personable,human, and even funny. Your profile should include a well-represented mix of fun and business related content. Try these examples:
- Create how-to videos of certain products you sell
- Spotlight employees
- Repost fans photos using a Repost app
- Find creative ways to display your products on Instagram
- Participate in iconic hashtag says throughout the week: #ManCrushMonday, #WomenCrushWednesday, #ThrowbackThrusday and #SelfieSunday
4. Branded Hashtag
A branded hashtag is perfect for giving your brand a presence on Instagram. Although it might take some time before your hashtag takes off, don’t ;et this stop you from creating one. Once your account gains more popularity, a branded hashtag will help you connect and engage with followers.
In the end, Instagram isn’t a tool to drive traffic to your website. It’s really hard to do. In fact, Instgram only allows one hyperlinked address and that’s on the profile page of an account. Rather, brands should use it to build an audience using interesting, fun, and entertaining images than are worth sharing.
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