Big wins in search and social media are difficult to achieve when your competitors keep moving the line drawn in the sand. Understanding why your competitors outperform you (and why you outperform other competitors) is a key step in developing a comprehensive strategy.
Competitive Analysis is a Continuous Process
We will take a look at all of your digital properties along with your competitors to develop a comprehensive, successful strategy. This process is not a one-time result but rather an ongoing process throughout your time as our client. To keep you ahead of the game, we will continuously review your competitors and their on- and off- page search and social media factors, even setting up custom alerts and searches to make sure you stay a leader in your industry.
Search is Not a Zero-Sum Game
Just when you think you’ve figured out how to gain leverage over your competitors, they come back with a new strategy that ups the ante. Do you know how and why your competitors are surpassing your marketing efforts?