Content is everything that goes on your website. From the ‘home’ page to the contact us form, everything that lives on your site is content. This, what you’re reading now, is content. Somebody thought about it, wrote it, and loved it. We call that content strategy.
Visualizing Successful Content
You’ve heard the saying “content is king,” and we know how important a solid content strategy is to reach your goals. Content strategy is the planning, development and management of content, which is a fundamental ingredient in your marketing strategy’s success. We align your content to your business goals, analyze and evaluate how effective your content is, and find new ways to get the right idea to the right customer at the right time.
Content That Creates Action
There are many components to a well-managed strategy: We typically begin with a content marketing audit, accounting for all of your current content, determining what works and what doesn’t. Then we generate recommendations for content that needs improvement, or develop new content from scratch. If you already have a team in place, we also offer consultation to help your in-house copywriters develop content that is found in search.