Market Research

Market research is at the heart of everything. We find the people who are actually searching in your space and tell you who they are, what they want, and how they behave. Just call it a head start.

Understanding the Person Behind the Search

Our process turns searchers into visitors, visitors into leads, and leads into customers. And it’s all thanks to market research.

Market Research Tools

We use a plethora of tools from our arsenal to create customer personas for your brand based on your customers’ online behavior, buying behavior, demographics, search patterns, needs, wants, values and more. Experian Simmons, Nielsen Prizm, and Google Analytics — among other tools — give us a rich 360° profile of your actual user based on extensive behavioral research, survey information, and analytics data.

Forget Google for a Second. (No Really.)

Let’s talk about your customer. The one you have. The one you want.

Do you know who your customer is? The first step to a successful business strategy is research. By evaluating all of this information, we can put together a plan that keeps your ideal audience in mind during our marketing efforts.


Business is about partnerships. StrataBlue is dedicated to creating lasting partnerships that cultivate growth personally and professionally. We strive to grow your business and in so doing we learn from one another. Generating business is our profession; Building leadership is our goal.

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Oct 11, 2018

Will QR Codes Ever Become Mainstream?

You might remember those puzzling barcodes plastered on the street, in restaurants, and store windows that opened websites when scanned. You know, the fancy codes…

Aug 16, 2018

106 Quick & Fascinating Voice Search Stats & Facts [INFOGRAPHIC]

Voice search is on the rise. It is a technology which allows users to make online searches by speaking queries on a mobile device or…

Aug 10, 2018

Influencer Marketing: Why is it Effective

“When working with influencers, brands have to let go and allow influencers control of the narrative to preserve the authenticity of what is being communicated.”…

Aug 06, 2018

Instagram Stories for Business | What’s it All About

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin In today’s market, it’s essential to…

Jul 30, 2018

Do Videos Help Your Brand?

“Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” – Robert Weiss Each year the same…