Market research is at the heart of everything. We find the people who are actually searching in your space and tell you who they are, what they want, and how they behave. Just call it a head start.
Understanding the Person Behind the Search
Our process turns searchers into visitors, visitors into leads, and leads into customers. And it’s all thanks to market research.
Market Research Tools
We use a plethora of tools from our arsenal to create customer personas for your brand based on your customers’ online behavior, buying behavior, demographics, search patterns, needs, wants, values and more. Experian Simmons, Nielsen Prizm, and Google Analytics — among other tools — give us a rich 360° profile of your actual user based on extensive behavioral research, survey information, and analytics data.
Forget Google for a Second. (No Really.)
Let’s talk about your customer. The one you have. The one you want.
Do you know who your customer is? The first step to a successful business strategy is research. By evaluating all of this information, we can put together a plan that keeps your ideal audience in mind during our marketing efforts.