Search engine optimization, also known as SEO, gets traffic from nonpaid search results on search engines. When users type in terms related to your products or services, search engines such as Google or Bing look through all the possibilities that might be relevant. Sites with the highest ranking come near the top of the list, on the first page of search results. SEO is critical to online marketing in Indianapolis, because it involves getting your business’s name near the top of that list. At StrataBlue, we specialize in SEO for Indianapolis business.
StrataBlue Boosts Indianapolis SEO
Our web experts start with an audit of your current site. We then optimize every component to get you the maximum visibility and highest possible search rankings. We do it by focusing on both on-page and off-page SEO.
What Is On-Page SEO in Indianapolis?
On-page SEO involves what’s on your website. Users see the page as a whole, but each page is made of hundreds of components that search engines sift through to determine rankings. At StrataBlue, we analyze and improve every element to make it more likely that users will find your site through keyword searches. Here are some of the ways we optimize your on-page SEO.
- Focus on content – the best content is original, well researched, includes text as well as images, and connects with your users.
- Edit page titles, formatting, and descriptions – these help search engines and users find your site.
- Structure internal linking for maximum impact – linking pages within your site improves SEO, because it tells search engines about your other pages and establishes which ones are most important.
Indianapolis Off-Page SEO
This involves everything on the internet outside your website. When high quality, relevant sources link to your website, it improves your rankings. SEO specialists improve your position through offering dynamic content, creating social media connections, interacting with online communities, and managing digital PR.
Off-page SEO is critical to online marketing in Indianapolis. Often, before people come to your website to shop for products or services, they’ve heard about your business from friends, social media, or online acquaintances. If what they hear is negative, they might move on to a competitor.
The goal of off-page SEO isn’t just to improve search engine rankings, but also to make sure your brand is viewed online positively. Here are a few ways to improve off-page SEO:
- Provide excellent online customer service.
- Incorporate keywords in content you share.
- Know your audience to better interact with them.
- Respond when users engage you through social media.
- Nurture relationships with people who have a wide social media reach.
- Participate in discussion boards and forums related to your business.
Business is about partnerships. StrataBlue is dedicated to creating lasting partnerships that cultivate growth personally and professionally. We strive to grow your business and in so doing we learn from one another. Generating business is our profession; Building leadership is our goal.
Let StrataBlue Experts Improve SEO in Indianapolis
Business is about partnerships. SEO involves making new connections and deepening current partnerships to make your business even more successful. The experts at StrataBlue specialize in Indianapolis online marketing. We’ll look at your site and provide custom solutions. We don’t just make changes; we give results you can see in track. Contact us today to improve your Indianapolis SEO.