Campaign Management

Marketing Automation has opened up the world of true campaign management.  The key to effectively managing any campaign is to understand the goals involved.  This is harder than it seems because internal systems and processes are often disjointed causing frequent breakdowns in campaigns.

At StrataBlue, we first set the actual goals and methods to measure them. This includes true integration of People, Process, and Technology. That is where our strategy framework comes into play.

Measure, Analyze, Perform

Once we all agree, the next steps are focused on our exclusive M.A.P. framework, Measure, Analyze, and Perform.

Measurement is not just about clicks and bounce rates. Measurement is the understanding your customer’s entire digital journey and providing key calculations that are specifically tailored to your goals.

Measure, Analyze, Perform

Analytics are key to making the right decisions. StrataBlue uses multiple tools from Business Intelligence to Predictive Analytics to analyze your campaigns and integrate them with custom defined workflow processes that are constantly tweaked based on the flow of the campaigns.

Measure, Analyze, Perform

The goal, of course, is to have successful campaigns that perform optimally. Performance is always relative and must be tightly tied to the measurable goals. Performance is never taken for granted and must be always monitored and tweaked.


Every customer is different, and every M.A.P. is different, but at the end StrataBlue developed this framework for one simple reason. We are in Business to get your Business more Business.


Business is about partnerships. StrataBlue is dedicated to creating lasting partnerships that cultivate growth personally and professionally. We strive to grow your business and in so doing we learn from one another. Generating business is our profession; Building leadership is our goal.

Want to Learn More? Let’s chat!

Fill out the form below and one of our team members will be in touch

Nov 27, 2018

The Ultimate Guide to E-Commerce Gold – Increase E-Commerce Through Proper SEO

It’s not even a question, ranking higher than your competitors on Google is a must. Let’s face it, having your name above your competition’s name…

Nov 14, 2018

Understanding Facebook Platforms Built to Play

Facebook really knows their way into an agency’s heart. We’re not their client, we’re their partner! Our clients are their clients. Facebook helps provide us…

Nov 10, 2018

The New Normal: How Messaging is Moving Business

For businesses, relationships are everything and every relationship starts with a conversation. This notion has stayed true since the first trade happened between cavemen. Today,…

Oct 25, 2018

Facebook Attribution – Measuring People-Based, Cross-Device Results

In today’s age, people are constantly moving about, using multiple devices, and multiple browsers and channels. This can make it quite difficult to see the…

Oct 22, 2018

It’s the Most Competitive Time of the Year!

It’s time to start putting away those sandals and pulling our your favorite boots – the holidays will be here before we know it! Below…