Campaign Management

Marketing Automation has opened up the world of true campaign management.  The key to effectively managing any campaign is to understand the goals involved.  This is harder than it seems because internal systems and processes are often disjointed causing frequent breakdowns in campaigns.

At StrataBlue, we first set the actual goals and methods to measure them. This includes true integration of People, Process, and Technology. That is where our strategy framework comes into play.

Measure, Analyze, Perform

Once we all agree, the next steps are focused on our exclusive M.A.P. framework, Measure, Analyze, and Perform.

Measurement is not just about clicks and bounce rates. Measurement is the understanding your customer’s entire digital journey and providing key calculations that are specifically tailored to your goals.

Measure, Analyze, Perform

Analytics are key to making the right decisions. StrataBlue uses multiple tools from Business Intelligence to Predictive Analytics to analyze your campaigns and integrate them with custom defined workflow processes that are constantly tweaked based on the flow of the campaigns.

Measure, Analyze, Perform

The goal, of course, is to have successful campaigns that perform optimally. Performance is always relative and must be tightly tied to the measurable goals. Performance is never taken for granted and must be always monitored and tweaked.


Every customer is different, and every M.A.P. is different, but at the end StrataBlue developed this framework for one simple reason. We are in Business to get your Business more Business.


Business is about partnerships. StrataBlue is dedicated to creating lasting partnerships that cultivate growth personally and professionally. We strive to grow your business and in so doing we learn from one another. Generating business is our profession; Building leadership is our goal.

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