Campaign Management

Marketing Automation has opened up the world of true campaign management.  The key to effectively managing any campaign is to understand the goals involved.  This is harder than it seems because internal systems and processes are often disjointed causing frequent breakdowns in campaigns.

At StrataBlue, we first set the actual goals and methods to measure them. This includes true integration of People, Process, and Technology. That is where our strategy framework comes into play.

Measure, Analyze, Perform

Once we all agree, the next steps are focused on our exclusive M.A.P. framework, Measure, Analyze, and Perform.

Measurement is not just about clicks and bounce rates. Measurement is the understanding your customer’s entire digital journey and providing key calculations that are specifically tailored to your goals.

Measure, Analyze, Perform

Analytics are key to making the right decisions. StrataBlue uses multiple tools from Business Intelligence to Predictive Analytics to analyze your campaigns and integrate them with custom defined workflow processes that are constantly tweaked based on the flow of the campaigns.

Measure, Analyze, Perform

The goal, of course, is to have successful campaigns that perform optimally. Performance is always relative and must be tightly tied to the measurable goals. Performance is never taken for granted and must be always monitored and tweaked.

The STRATEGY M.A.P

Every customer is different, and every M.A.P. is different, but at the end StrataBlue developed this framework for one simple reason. We are in Business to get your Business more Business.

Philosophy

Business is about partnerships. StrataBlue is dedicated to creating lasting partnerships that cultivate growth personally and professionally. We strive to grow your business and in so doing we learn from one another. Generating business is our profession; Building leadership is our goal.

Want to Learn More? Let’s chat!

Fill out the form below and one of our team members will be in touch

Aug 16, 2018

106 Quick & Fascinating Voice Search Stats & Facts [INFOGRAPHIC]

Voice search is on the rise. It is a technology which allows users to make online searches by speaking queries on a mobile device or…

Aug 10, 2018

Influencer Marketing: Why is it Effective

“When working with influencers, brands have to let go and allow influencers control of the narrative to preserve the authenticity of what is being communicated.”…

Aug 06, 2018

Instagram Stories for Business | What’s it All About

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin In today’s market, it’s essential to…

Jul 30, 2018

Do Videos Help Your Brand?

“Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” – Robert Weiss Each year the same…

Jul 25, 2018

Email Marketing Tips to Get the Most Out of Your Newsletter

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett At any time throughout the…