Marketing & Sales Alignment
Why is this necessary?
Marketing and Sales have tried to align since the dawn of time, and often with very little success. With the rapid proliferation of multiple marketing channels, it is harder than ever. How do you know if you got the lead from social media or a convention or both? More importantly, how does marketing know if they are hitting the right customer base if the communication bridge is down?
StrataBlue will facilitate a Sales & Marketing Alignment Workshop, where we will quickly and easily establish basic workflows, communication mechanisms, reporting and mutually agreed on KPIs. The goal here is not to overengineer, which often happens during these sessions, but to establish a basic framework that we can grow on.
Not rocket science, it’s just data
In the old days, this would require massive investments into technology and business process re-engineering. The good news is, today’s technology makes this a lot easier, and with regard to business processes, StrataBlue is perfectly positioned to take you down that road with specific focus on your customers, your content, and more importantly, your ROI.