Reporting & Analysis
Reporting for the sake of reporting doesn’t add value to your business. Anyone can print you out a set of pretty charts and graphs from Google Analytics and other similar sources, but what does it all mean? Would a doctor give you an EKG without reporting what he or she saw? Of course not, but often in our business that is the case.
What makes us different is that the reports that we provide, MUST be directly related to the goals that we have agreed upon. Some of the reports that we use may not be the ones you need, but are critical for us to manage the services behind your campaigns. It is our job to make all of this information RELEVANT to your business and goals.
Working as a team
As part of the process, we will work with you to provide reports out of your systems that are needed to meet these goals.
“Why a four-year-old child could understand this report. Run out and find me a four-year-old child. I can’t make head nor tail out of it.” (Groucho Marx)