Targeted Creative Content

“Water, water, every where,

And all the boards did shrink;

Water, water, every where,

Nor any drop to drink.”

The Rime of the Ancient Mariner

 

Content is the H20 of Digital Marketing, and we rely upon it for everything.  From educating customers, to driving successful SEO, content is everywhere, and is exponentially increasing.  Which content is right for your business?  You may have an abundant amount of content, or you may have nothing at all, either way, we can help figure out what is the right path for your business.

 

OUR STRATEGY

Measure, Analyze, Perform

The first step is to figure out exactly what content you have, and more importantly how it is consumed.  StrataBlue will put the right technology and processes in place to accurately measure the effectiveness of  the content that is being produced.  Here are just SOME of the variables we look at:

  • Who is using your content
  • How long do you have their attention
  • How effective is this content for your SEO efforts
  • ROI Analysis

The point is that measuring content directly relates to the goals we set.

Measure, Analyze, Perform

Analyzing content relies on business goals and processes we set.  You may have a very popular piece of content that is downloaded and read often, but if you cannot link it to a conversion, then you are missing the boat.  Many businesses appear in articles and on television without any proof that these actions actually contributed to the bottom line.  Having the right processes and technology to analyze the content is key.

Measure, Analyze, Perform

After measuring and analyzing, we can truly generate Targeted Creative Content.  The right customer will consume amazing content, that will drive your goals and contribute to your bottom line.  Digital science behind the creativity.  Don’t you just love it?

Philosophy

Business is about partnerships. StrataBlue is dedicated to creating lasting partnerships that cultivate growth personally and professionally. We strive to grow your business and in so doing we learn from one another. Generating business is our profession; Building leadership is our goal.

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