What is Social Media Advertising?
“It has been said that something as small as the flutter of a butterfly’s wing can ultimately cause a typhoon halfway around the world.”- Chaos Theory. Social media has literally been a revolutionary innovation. From toppling regimes to building awareness of good causes, social media has allowed the spread of ideas to flow seamlessly to the masses. One tweet can change the world, or bring it crashing down on you.
So how do brands harness this tool to get their message out and ultimately generate revenue? By way of Social Media Advertising. Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest, the list goes on. Every platform has its own uses, its own audiences, and its own methods of reaching those audiences. But if we are looking for simple definitions, social media advertising is the act of using Facebook or one of these platforms to accomplish your marketing goals. While there is no hypodermic needle that will penetrate every audience, social media is as close to one as we are likely ever to see for some time.
Social media advertising’s true strength lies in its targeting and metrics. You’ll never have to wonder how many views your TV spot got or how many times your billboard was driven by. With social media ads, you can reach consumers natively where they are, at any time. If you want to sell cabinets to a soccer mom who just made a car payment on her SUV using a credit card, who recently traveled to Cancun to taste the local fare, and recently had a birthday or bought a house… We can get a unique message in front of that person, know what they saw your message on, where they were, and how they reacted to it.
With powerful tools like that and the lingering possibility of virality, it’s no wonder that so many brands are doubling down on digital. The right Facebook post, targeted to the right group, at the right time can spread like wildfire. There are numerous tools we can use to accomplish this. From Facebook Lead Generation, to sending traffic to your website with conversion goals, to signing up for your events, to just letting people know where you are and what you can do.
Do you have a current customer list? We can take that list, run it through our targeting software, and create a look-alike audience of people who match your current customers on multiple interest and life points. Do you only want to target certain positions within a particular company? Job Title and Employer targeting are just some of the many, many social demographics we have access to.
But we Sell Business-to-Business, why should we invest in Facebook?
The reality of the digital landscape is that while your business may sell to other businesses, there is a person on the other end who is actually making decisions. That person has a life outside the company and is on social media. Reaching niche markets with a unique customized message has proven time and time again to be an effective marketing strategy.
Are you ready to take that leap and add social media advertising to your marketing mix? Contact StrataBlue today.