Still Confused with Facebook Marketplace? We Can Help.

Facebook Marketplace

We all know the struggle of figuring out what to do with our stuff when cleaning out closets, downsizing, or just simply feng shui-ing. We also know the struggle of needing a certain item for cheap and as soon as possible. And we know how much we love to just browse. That’s why Facebook gave you Marketplace. From finding the things you need, getting great deals, and honestly just browsing around (sometimes stumbling across funny things people are selling)  “Marketplace is a convenient destination on Facebook to discover, buy and sell items with people in your community and all over the world.” Marketplace is going to help us see the value in the stuff we own and help other people find the things they need. There have been a lot of questions and concerns regarding Facebook Marketplace and this blog is here to clear the air!

First off, the functionality of Facebook Marketplace is similar to the infamous Craigslist, eBay and other buying and selling platforms. There is a difference, however, and that is transparency. You actually know who is selling and who is buying. There is no more meeting a stranger in a strange place to get an affordable deal.

Accessing Facebook Marketplace:

Marketplace is currently accessible on the Facebook app to people over 18 in the US, Australia, Austria, Belgium, Canada, Chile, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, and United Kingdom. The marketplace icon is located at the bottom of the app on iPhone and at the top of the app on Android.

Facebook Marketplace

Android

Facebook Marketplace

iPhone

If you are trying to access Marketplace from a desktop computer there are two ways you can do so. First, simply open your Facebook newsfeed the same way you normally would and look to the far left side of the screen. There you will see a list of buttons, Newsfeed, Messenger, Watch, and under Watch, is Marketplace. The second way to access Marketplace from a desktop is by directly typing the URL for marketplace into your web browser, www.facebook.com/marketplace.

Facebook Marketplace

If you are attempting to access from an iPad, it must be a recent or updated model. If the Facebook app for iPad doesn’t display the marketplace icon at the bottom than try uninstalling your Facebook app and redownloading “Facebook for iPhone”.

Don’t fret if you are struggling to access the feature. You can use on any device if you use the URL in Safari. Facebook is working making compatible formats for all devices and countries. If you are still having trouble accessing Marketplace than you can visit the Facebook Help Center for troubleshooting.

Once you are on the Marketplace, using it is easy! If you are looking to browse you can select categories of just look at items for sale nearby. If you are looking for something specific you can just type it into the search bar at the very top and if you are looking to sell you simply click where it says ‘what are you selling?’, follow the step by step prompts, and wa-la!

Benefits: 

  1. Ease – Using Facebook Marketplace is a breeze. Without having to create an account, login into your personal account and begin buying or selling. It’s that easy!
  2. Facebook MarketplaceConvenience – with Messenger integration, the convenience of communication with buyers is no hassle at all.
  3. Categories – You can buy and sell virtually any product category including Home & Garden, Housing, Entertainment, Clothing & Accessories, Family, Electronics, Hobbies, Vehicles & Bicycles, and Classifieds.
  4. Safety – You know exactly who it is your meeting and can establish a comfortable pick-up location. Facebook also has certain items that are banned to be sold on marketplace including illegal or piracy equipment.
  5. Bartering & Deals – Not only are you already getting a good quality product for less than the retail price, many sellers will opt for price negotiations.
  6. Facebook Marketplace Community – If at any time you have a question or are in need of assistance @fbmarketplace is a marketplace community there to help you, as well as, update you on all things Marketplace.

 

Marketing Potential:

Facebook has yet to open Marketplace up for businesses; however, I am betting they will eventually. For now, it can be helpful to start thinking of a strategy for Marketplace so you are ready when the opportunity presents itself. Personally, I think it would be a good idea for brands to start selling used or returned products on Marketplace for a discount. This could bring up transparency issues, but I think that consumers would be very willing to buy used products directly from brands. I also think that this would add value to brands and increase consumers perception of said brand.

There have been mentions of Facebook offering advertisements inside Marketplace. According to Recode, Facebook is testing ads inside the platform; however, since it is still in the testing phases, not all users will be able to see the ads. They are taking existing newsfeed ads and placing them inside Marketplace for no extra charge to see how they do. This has huge potential because users go to Marketplace with the intention to buy things meaning ads might have increased effectiveness when served to users in Marketplace. Facebook is working on generating more users to Marketplace so there is enough value there to want to run ads.

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