We all have processes.  In fact, sometimes, we are over-processed with processes.  Which ones are correct for your business?   How do you implement them?  Where do you start?  Lets M.A.P. it out!

Measure, Analyze, Perform

Our job is to bring you business, which often starts with getting you qualified leads.  Just getting you the leads is not good enough.  We really want to make sure that not only are you getting leads, but more importantly, that you are closing them as well.  All the leads in the world are not a substitute for sound business processes.  By tracking your customers “digital journey,” we are able to nurture that lead and help you make them into a loyal customer.

Measure, Analyze, Perform

“All leads are not created equal.”  We employ a variety of services that enable us to  look at what these marketing initiatives may potentially cost you.  Here are some of the metrics that we use:

  • Average cost per lead
  • Customer acquisition cost
  • Marketing percentage of customer acquisition cost
  • Ratio of customer lifetime value to customer acquisition cost
  • Time to payback customer acquisition cost
  • Marketing influenced customer percentage
  • Cost per registration (content and events)
  • Cost per sale
  • Conversion rate
  • Average sales for marketing-generated leads
  • Marketing-generated pipeline
  • Marketing-generated opportunities
  • Marketing generated deals
  • Marketing generated revenue
  • Total marketing budget
  • Total leads or sales generated overall via marketing
  • Budget for each marketing channel
  • Which programs & content generate the highest return

Measure, Analyze, Perform

We are experts in providing process guidance with minimum disturbance to you.  Communication is key.  For example Sales and Marketing Alignment is needed so that we can learn from your sales team and vice-versa.  Where some see weakness, we see opportunity.  Performing and communicating via pre-established processes is key.  Put the “right” processes in place, execute on them daily, and perform at your highest level.  “Status quo” is not welcome in this house.


Business is about partnerships. StrataBlue is dedicated to creating lasting partnerships that cultivate growth personally and professionally. We strive to grow your business and in so doing we learn from one another. Generating business is our profession; Building leadership is our goal.

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