Return On Investment, the three dreaded words of marketing are usually followed up by more acronyms such as CPC (Cost Per Click), ROMI (Return On Marketing Investment), ROAS (Return On Advertising Spend), and others.
To achieve true ROI, we must agree on the goals, processes, and services used to measure it. Since we can link all of them to the customer, we can measure! Now you get the M.A.P Process!
If you give us X, we give you Y, and Y better be greater than X, or we are out. It’s as simple as that.