It’s time for Facebook & Google to be worried about Amazon

Amazon ad

Amazon has recently been beefing up its ad business, and Wall Street is starting to take notice. The e-commerce giant is predicted to pull in $5 billion in ad revenue. Although Amazon would only make up 4% of the digital ads market, which is dominated by Facebook and Google, investors say they should definitely take note of Amazon’s growth. 

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The Future of Search

Search advertising options have been limited and stagnant for years, as Google has dominated the market. But times may be changing, and marketers may see more options in the future.

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Converting #Selfies to Sales

How often do you post about your most recent travel adventure? Travel junkies that post their adventures not only make their friends jealous of their exciting trip, they’re also creating copycats. Although traditional word-of-mouth is still the most prominent source of travel inspiration, Facebook and social media are becoming popular in inspiring consumers to book their next vacation. 

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A Look Ahead At This Year’s Super Bowl Commericals

The Super Bowl is less than 2 months away and you better believe companies have already started the work on their commercials. While we know some of the larger names who will be advertising during this year’s most-watched show, there are some spots that remain a question mark.

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RIP Banner Ad?

banner ad

Amongst a digital marketing world where companies are constantly trying to outdo each other and advertise in the newest and greatest way, the banner ad seems to be dying. There’s a reason why the term “banner blindness” is around. Soon, it’s expected to lay alongside the popup ads in the digital-marketing graveyard.

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Video Billboards Are Being Taken To A New Level

Video Billboards

By now, you’ve probably heard of Periscope. If not, Periscope is a social media platform that allows users to live stream videos to anyone around the world. Users watching these live streams can comment on them and interact with the individual or brand shooting the video. If you haven’t checked it out yet, I suggest you do. Royal Caribbean has.

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Snapchat’s Advertising Troubles Solved

snapchat advertising

There have been 2 major issues with using Snapchat advertising. The first, how do you measure success? There’s no real metrics tying Snapchat advertisements to sales numbers, brand awareness, or any other type of metric. The second question is how to use it outside of the Discover feature. It looks like P&G might have the answer to both.

P&G is using Snapchat to drive in-store sales by creating location-based filters around each of Ulta’s stores. They’ve seen great success with this in the millennial generation. Additionally, they are able to measure their success from the sheer increase in traffic to stores after users are exposed to the geofilter.

Are more brands going to pick up on this idea?

 

Facebook’s Top Publishers Are Losing Traffic…And A Lot Of It

Facebook advertising. It’s nothing new. Brands have been advertising on the platform for years now and it has quickly become the second largest digital advertising site, behind Google. Some brands rely heavily on their Facebook ads and spend millions of dollars every year for their campaigns. It’s these same advertisers that are taking the biggest hits as Facebook’s top publishers lose traffic.

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Twitter Moments, Now Brought To You By Brands

A few weeks ago, Twitter released Twitter Moments as a way to try to grab casual users’ attention. This section gathers trending topics from throughout the world and compiles them for easy browsing. Now, as promised, the social media site has begun selling “Promoted Moments” to brands as another way to advertise on the site. The Promoted Moment was purchased by MGM, Warner Bros, and New Line Cinema as a way to promote their new film “Creed.”

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7 of the Most Influential Women in Digital Media Advertising

This month we celebrate Women’s History Month. Since the beginning of advertising, women have made a significant impact, whether they were recognized for their successes or not. As a female in the advertising, I look up to those women like Mary Wells Lawrence who paved the way for women in the industry. To this day, the world of advertising remains a male-dominated field. In fact, only 3% of creative leadership positions are held by women, while ironically women control 80% of consumer spending in America.

With that being said, in honor of Women’s History Month I would like to celebrate women today who are making a difference in the field of digital media advertising. You may have never heard their names, but their work more than likely impacts your day-to-day activities.

Sheryl Sandberg: Chief Operating Officer at Facebook

Woman's History Month - Sheryl Sandberg.When first joining Facebook in 2008, Sandberg’s first goal was to make it profitable. This lead to the creation of Facebook’s first advertising platform of “ads discreetly presented” and by 2010 the company become profitable. Today Sandberg oversees all of Facebook’s operations including sales, marketing, business development, human resources, public policy and communications. As a reward for her great efforts, she was invited to the board of directors. The first women on Facebook’s board.

Kim Luegers Morse: Product Consultant at LinkedIn

Woman's History Month - Kim Luegers MorseBefore landing her current position as Product Consultant at LinkedIn, Kim was the Director of Mobile and Emerging Media at Pandora. There, she was partially responsible for the company’s $100 million-plus in mobile advertising sales revenue. Currently at LinkedIn, she works to help higher education institutions leverage LinkedIn media effectively to achieve their marketing objectives. The social network, which is primarily used by business professionals world-wide, has over 300 million active monthly users (and counting.)

Susan Wojcicki: CEO at YouTube

Woman's History Month - Susan Wojcicki.Susan become Google’s 16th employee and marketing executive in 1999. She was able to license their search technology and led initial development of Google’s image search. Later on, she advanced to Vice President of Advertising & Commerce and created the advertising and analytic products offered by Google including: AdWords, AdSense, DoubleClick and Google Analytics.

Arianna Huffington: Co-Founder/Editor-In-Chief at Huffington Post

Woman's History Month - Arianna Huffington
Arianna boldly took on the world of digital media in 2005 with Huffington Post, an American online news aggregator and blog. Today, her creation has flooded our Facebook newsfeeds and Twitter timelines to become a household name with viral post after viral post. It’s likely worth an estimated $100 million.



Sara Clemens: Chief Strategy Officer at Pandora

Woman's History Month - Sara Clemens


As Chief of Strategy at Pandora, Sara works towards global expansion along with perfecting the internet radio company’s business strategy. Prior to landing her Pandora gig, Sara held leadership positons at Greylock Partners, LinkedIn and Microsoft.



Lisa Utzschneider: Senior VP, Sales, Americas at Yahoo

Woman's History Month.Lisa certainly has an impressive resume, which presumably helped her land the job as Senior Vice President at Yahoo in February of 2014. She started out as a General Sales Manager at Microsoft where for ten years she led several advertising initiatives for product development and sales. Lisa then joined Amazon in 2008 as their President of Global Advertising. As President of Global Advertising, she assumed the role of operating all of the company’s owned websites including Amazon, IMDb and DPReview. She developed long lasting sales strategies and advertising solutions for the ecommerce conglomerate.

Carolyn Everson: VP, Global Marketing Solutions at Facebook

Woman's History Month - Carolyn EversonWith previous experience from Walt Disney Imaginnering, MTV Networks and Microsoft, Carolyn brings innovation and leadership to Facebook. Her efforts have cultivated Facebook into the leader of mobile advertising. She’s responsible for growing Facebook’s ad revenue, which recently accounted for 62% of the $2.7 billion the social network made last year-not to mention mobile ad revenue alone was up 151% from the year before.



Who are the women that inspire you?

The women above represent some of the most successful digital brands in the world. Not only have they helped lay the foundation for digital media success, they continue to build up to make the internet more enjoyable and entertaining. We’d love to hear about more women who are making an impact in digital media advertising! Please leave a comment below to continue the conversation.