Amazon has recently been beefing up its ad business, and Wall Street is starting to take notice. The e-commerce giant is predicted to pull in $5 billion in ad revenue. Although Amazon would only make up 4% of the digital ads market, which is dominated by Facebook and Google, investors say they should definitely take note of Amazon’s growth.
How often do you post about your most recent travel adventure? Travel junkies that post their adventures not only make their friends jealous of their exciting trip, they’re also creating copycats. Although traditional word-of-mouth is still the most prominent source of travel inspiration, Facebook and social media are becoming popular in inspiring consumers to book their next vacation.
The Super Bowl is less than 2 months away and you better believe companies have already started the work on their commercials. While we know some of the larger names who will be advertising during this year’s most-watched show, there are some spots that remain a question mark.
Amongst a digital marketing world where companies are constantly trying to outdo each other and advertise in the newest and greatest way, the banner ad seems to be dying. There’s a reason why the term “banner blindness” is around. Soon, it’s expected to lay alongside the popup ads in the digital-marketing graveyard.
By now, you’ve probably heard of Periscope. If not, Periscope is a social media platform that allows users to live stream videos to anyone around the world. Users watching these live streams can comment on them and interact with the individual or brand shooting the video. If you haven’t checked it out yet, I suggest you do. Royal Caribbean has.
There have been 2 major issues with using Snapchat advertising. The first, how do you measure success? There’s no real metrics tying Snapchat advertisements to sales numbers, brand awareness, or any other type of metric. The second question is how to use it outside of the Discover feature. It looks like P&G might have the answer to both.
P&G is using Snapchat to drive in-store sales by creating location-based filters around each of Ulta’s stores. They’ve seen great success with this in the millennial generation. Additionally, they are able to measure their success from the sheer increase in traffic to stores after users are exposed to the geofilter.
Facebook advertising. It’s nothing new. Brands have been advertising on the platform for years now and it has quickly become the second largest digital advertising site, behind Google. Some brands rely heavily on their Facebook ads and spend millions of dollars every year for their campaigns. It’s these same advertisers that are taking the biggest hits as Facebook’s top publishers lose traffic.
A few weeks ago, Twitter released Twitter Moments as a way to try to grab casual users’ attention. This section gathers trending topics from throughout the world and compiles them for easy browsing. Now, as promised, the social media site has begun selling “Promoted Moments” to brands as another way to advertise on the site. The Promoted Moment was purchased by MGM, Warner Bros, and New Line Cinema as a way to promote their new film “Creed.”