Is Anyone Out There?: Why Your Business Should Be Blogging

The practice of blogging has been around for awhile, but it’s still a crucial part of crafting a digital presence. So if you’re leery about starting a blog for your business; reconsider. Blogging can ultimately help engage with your potential customers and solve their problems. Below, I’ve listed a few reasons why your business should be blogging.

Before we get to the good stuff, let’s first review what a blog is. Blogging is a regular update to a website or web page. A blog is written in an informal or conversational style. Typically blogs are also arranged in chronological order; with the most recent post as the first one to be displayed. Blogs can also be written by one author, multiple authors or even anonymously written.

So why does your company page need a blog?

Establish Expertise

Sometimes it’s good to toot your own horn. A blog on your web page allows your business to show off its knowledge and it also makes it easier to help generate leads by showing that you know what you are talking about. Well written content demonstrates leadership in your industry. By writing about topics that resonate with your audience it shows your expertise, which will in turn build trust.

What are constant questions your customers ask you? These are great topics to blog about!

Beef Up Your SEO

If there is anything you take away from this post, remember search engines LOVE new content. In fact, it’s key to beating out competition for the same keywords. If you’re frequently publishing SEO friendly content on your website, you’ll be sure to rank higher than websites with static content.

If you want to take your blog to the next level, I recommend installing the Yoast WordPress SEO plugin or another appropriate SEO plugin that helps optimize your blog.

As a reminder, you don’t need to be an SEO whiz to create a successful blog for your business. Just always remember to use keywords for each post and categorize content into relevant topics. Keywords and topics are essential for Google and other search engines to find sought-after content.

Content Influences Social

Blogging creates a basis for your social media presence. By linking your posts and tweets back to a blog, this ultimately increases traffic to your website. More often than not, people tend to be more willing to click on a blog post through social media than just a post that links to your about section. This also opens the door to reach people via social media who want to learn more about your business through your blog and other various pages on your site. (Hello FREE advertising!)

Develop a Voice

Let your audience know what you’re all about. In today’s digital world, people are more likely to research a company on the Internet, rather than walking right in the front door and asking questions. A blog on your page can help create a place to talk about services and products you offer, comment on current news topics and even take a stance on current issues. On a blog, don’t be afraid to let your personality shine; people will appreciate that.

You’ve seen how blogging is essential to creating your presence on the Internet and beyond. So who’s going to write all the blog posts? You never know what hidden Hemingway may remain undiscovered in your company. If you aren’t ready to tackle this on your own, I recommend reaching out to a digital marketing firm that offers blogging services. These skilled experts will take this burden off your hands and help produce content that will get your name out there in the most optimal way.

Has blogging helped your business? What are some of the best blogging practices your company follows?

Does Your Social Media Strategy Fit the Hierarchy of Needs?

I want to talk about social media strategy, but first we have to discuss zombies.

A particular group of geeks are very interested in October 12. This is the premiere of The Walking Dead’s fifth season. The zombie thriller television series is watched by millions. I think it has to do with everyone’s interest in surviving a flesh-eating apocalypse. People always want to talk about how they would survive the undead hordes.

Usually these conversations dissolve into discussions about ammo, canned food and fortified shelters. If you’re a special kind of geek (and I am), you can usually name drop Abraham Maslow into this discussions. Maslow is famous for creating the hierarchy of needs, a psychology theory best expressed in pyramid form.

social media strategy, blogging tips, content strategy

Is your social media strategy fit for survival?

Essentially, the hierarchy of needs asserts that people need certain things to live a healthy and fulfilling life, and they need those things in a certain order.

First, you need basic necessities like food and shelter (physiological needs, in other words). Then you need security and safety, like healthcare and property; love and belonging, from friends and family; self-esteem, like accomplishment and respect from others; and finally you need self-actualization, such as meaning and creative outlets. These needs must be met from the bottom of the pyramid up. If you don’t have basic shelter, supposedly you will not care about self-respect.

What does all this have to do with social media strategy? The hierarchy of needs can be a tool when considering your content strategy. Beyond any list of blogging tips, people need to remember the basics of their social media strategy, and build up from there.

Grammatical

If the basic needs of any person are food and shelter, than grammar is the basis of any good piece of content. You could have the best information in the world, but your bad grammar and weak voice will keep many readers from seeing it. They stop reading as soon as they come to the first mistake. More on grammar here.

Entertainment

Is your content interesting? Does the subject matter really pop? If not, did you find an entertaining way to present it? If not, you can pretty much assume no one is reading it. The world is filled with content strategy at the moment. Make sure your writing is fun and interesting so you can grab the largest audience possible.

Engagement

So your content is interesting and grammatically sound. You’re good to go, right? Wrong. Make sure every piece of content you create has some call to action. What do you want your readers to do? How do you want them to react after reading your work? Whatever your wishes are, make them very clear. Otherwise someone will read your content with no benefit to your brand.

Visual

So your written information is stellar: interesting, engaging and well written. Now you need some sort of visual content to really grab attention. Readers tend to respond well to visual content, and spend more time on content that has visual stimulus. Whether it’s a painstakingly researched infographic or a funny cat picture, make sure you have something visual attached to your work.

Shareability

The most amazing piece of content actually has the power to reach millions and even change the world. It’s completely true, and it’s happened multiple times. Perhaps you dream of your tweet or blog going viral. Make sure your awesome content is ridiculously shareable. Add social buttons to your websites or blogs, and make sure you ask your audience to pass on your content.

Is your social media strategy passing this hierarchy of needs? What parts of the pyramid do you really excel at? Let me know in the comments below!