Buyer Personas – Creating Your Ideal Customer

Good buyer personas tell human stories of behaviors, situations, thinking, and interactions on the path to accomplishing goals. – Tony Zambito

One of the most surefire ways to create content plans and or promotional campaigns that truly hit home with your audience is by creating a buyer persona. Every inbound marketing resource recommends that you develop buyer personas for your target audience.

So what is a buyer persona?

While the basics of most buyer persona examples will be the same, there are small differences that can make a big impact. A buyer persona is a profile that represents your ideal customer. By creating your own buyer personas, you’ll gain the ability to tailor your marketing efforts and connect with your target audience to meet their needs and solve their problems.

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Build Your Audience – Tailoring Your Brand Message

“Are the blades any good? No, our blades are f**king great.” – Michael Dubin, CEO, Dollar Shave Club

With a simple, but clever and witty marketing techniques, Dollar Shave Club made waves disrupting the traditional way razors were bought and sold. With the launch of its first YouTube video in March of 2012, Dollar Shave Club propelled itself into the limelight to eventually be acquired by Unilever for around a billion dollars.

How did they do it? As Alec Brownstein, Dollar Shave Club’s executive director, stated, they “bit down on a human truth and didn’t let go.” They figured out exactly who their audience is and tailored a message that fed into their audience’s needs. Though there’s quite a broad audience that uses a razor – basically everyone – they focused that audience to the every-day man. The guy who’s straight up, has a witty sense of humor, and doesn’t like to wait around to get what he needs. They catered to every one of those needs and double-downed on them.

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