How to Optimize Your Job Search Online

College seniors are frantically job searching before their graduation in spring while others already in the professional world are looking for career changes. Job opportunities aren’t just being publicized in the “Now Hiring” section of the paper anymore. Here are four quick tips for you to use when job searching online:

  • Utilize the “List” tool on Twitter. Make the social media tool you use every day for news and updates help get you hired. After researching companies you’d like to work for, follow their accounts. Navigate to the “Lists” tab on Twitter, select “Create list” and name the list “Companies I’d Like to Work For.” Edit your settings and check the list to see of any posted openings or company news.

Twitter Lists

  • Don’t limit cover letters to paper. I secured an internship interview once by creating a video cover letter. Internships and job opportunities in the marketing, public relations and digital marketing industries are looking for creative thinkers that are beyond text on paper. Go through the extra effort to record and edit a video cover letter highlighting your skills and achievements. Aim for a video cover letter under 3 minutes that showcases your personality while being professional.


  • Create and maintain a professional website. Consider WordPress your ally in the war of job searching. If you haven’t acquired the skill set yet to create and maintain your own website, do so now. Having your own website is one of the best ways to highlight your writing ability, organize your portfolio pieces and resume and give yourself an advantage over other applicants. Best of all, most sites are free! Make time to allow daily, weekly or monthly maintenance to your site. Need an example of a well-crafted website? Check out our Graphic Designer’s professional website for inspiration.


  • Blog often and follow company sites and blogs. In the marketing, public relations and digital marketing industries, exceptional writing skills is one of the top requirements for applicants. Keeping a current blog through your professional website is a great way to highlight your writing abilities. Write about what interests you, news, or topics related to the profession you are seeking to secure. Now jump back to creating Twitter lists from tip one. Follow those companies’ blogs and websites and check frequently for posts using keywords such as “hiring.” You might stumble upon job opportunities, like this one here at StrataBlue.

Have other tips for job seekers that I didn’t mention above? Comment below or tag me on Twitter @whatupTUT to share your thoughts.

Digitally Getting Your Foot in the Door

Are you looking for employment? How many resumes and cover letters have you mailed out in the past couple of weeks? Are you confident that two pieces of paper can accurately portray everything you have accomplished?

With unemployment at 7%, it’s time to start thinking outside the box! You need to find a way to separate yourself from everyone else applying for those positions. Have you tried using social media to help you get your foot in the door? I’m not just talking about updating your LinkedIn page (although that should be done). Facebook and Twitter are two other great resources for your job search process, but those two platforms can also turn off a potential employer depending on how you are perceived.

So how do you leverage social media to help you land your dream job?

  1. Change your Facebook profile security setting to private. Make sure that only your friends can see your information.
  2. Update all your social media platforms with your current information.
  3. Make sure all profile photos are of you in a professional appearance. A potential hiring manager doesn’t need to see pictures of your wild nights out at the bars.
  4. Let your friends and followers know you are looking for a job. Check their information, see what companies your friends work for and if they are hiring. It never hurts to inquire about companies that interest you!
  5. Have a link to your resume on every platform. If LinkedIn feels too formal for some platforms, create an page and put links to that in your social media. It’s more informal and fun but also an easy way for people to learn about you.
  6. Be active on LinkedIn. Having a page is one thing but joining groups and discussions is very helpful. Not only will you be able to network more efficiently, but you will probably learn a few things about your industry as well!
  7. Follow any company you are interested in on Twitter. You can interact with that company, retweet things you find interesting and get a better feel for what their culture is like.
  8. Search for relevant hashtags that pertain to your industry. Follow those hashtags, interact with people in your field and show that you know what you’re talking about!
  9. Start a blog to showcase your expertise and be sure you have links to it on all your profiles as well. This will give you good material to use during an interview, and maybe a company will come across it and seek you out as well!
  10. Consistently tweet about your industry and ask questions to experts using relevant hashtags.

It might sound vain, but Google your name and see what comes up. If you don’t like it, you better fix it. A hiring manager will be doing the same thing and if you don’t like it, chances are that they won’t either and you just saved them time by taking yourself out of consideration for the job.

Whether or not you actively use social media to search for a job, a hiring manager will be using it to screen potential candidates. Put your best foot forward…digitally!