Frontier Southern California aimed to expand its customer base with a new ad campaign but struggled to reach its target audience. The initial ads, aired on Frontier’s own cable TV service, were only seen by existing customers—not the new prospects they wanted to attract. StrataBlue’s digital strategy focused on reaching SoCal residents who were not yet Frontier subscribers and converting them into customers.
To help Frontier reach new customers, StrataBlue developed a targeted approach using geo targeting and its proprietary DTOX method.
Geotargeting:
StrataBlue implemented a geo targeting strategy to focus ads on areas where Frontier was installing new services. By targeting nearby residents who could potentially use Frontier’s services, rather than existing customers, the ads reached a more relevant audience. This hyper-local approach ensured that only those who were most likely to sign up saw the ads.
DTOX Method:
In addition to geotargeting, StrataBlue used its DTOX method to identify key interest points in each target market. This allowed for the creation of customized messaging tailored to specific neighborhoods, making the ads feel more relevant and local. For example, data from the DTOX method identified Spanish-speaking communities that were often overlooked. StrataBlue created specific ads in Spanish to effectively engage these residents.
By combining geotargeting with personalized messaging, StrataBlue significantly expanded Frontier’s audience reach and customer base.
