Shopping on Facebook

Shopping on Facebook

Facebook’s newest ad format now allows brands to pair commercials with product information and pictures in the same post. Ultimately, Facebook is looking for users to start using it more as a shopping tool.

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The Future Is Influencer

The Future is Influencer

In an effort to double its share of the female sporting-goods market by 2020, Adidas focuses its marketing efforts through influencers on social media. The ideal target customer is following her own group of influencers, mostly on Instagram and YouTube. 

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Ad Placement Gone Wrong

Ad Placement Gone Wrong

Major advertisers in the U.S. and Europe stop running ads on Google and YouTube as they discover their content is running alongside hate-filled, extremist content. Google and its subsidiary, YouTube, now have a lot of apologizing and catching up to do in order to gain back the trust of major advertisers. 

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The Future of Search

Search advertising options have been limited and stagnant for years, as Google has dominated the market. But times may be changing, and marketers may see more options in the future.

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Expanding Facebook Live Video

Facebook Live Video

It’s no secret that video is increasingly popular across social media platforms. Facebook generates 8 billion video views on average per day. And people tend to spend 3 times longer watching video that is live compared to video that is no longer live. Facebook is expanding its live video efforts, but the truth is, it’s a difficult task to take on. 

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Facebook vs. Snap

Facebook vs Snapchat

Facebook has been slowly releasing clones of Snapchat to battle the company for users. How will the battle of short-term pictures and videos between Snap and Facebook go down? Read more!

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Maximize Your Brand Presence on Instagram

Marketing is no longer one size fits all for social content. Companies must approach each network with unique content and must be tailored to a target audience. Infographic and template wizards Venngage offer some tips for Instagram success that can be applied to any campaign in any industry.

Share some of your Instagram success stories with us!

Why Nostalgia May Be the Answer to B2B Conversions

nostalgia-via-packaging

We grew up too fast, didn’t we?

I still remember the days when I asked my mother why the hyenas were willing to work for Scar. Also, I will never forget Arthur’s reggae song with the character walking down the sidewalk.

A journey into the past, whether in the form of a cherished cartoon, an old box-office hit, or even a retro image, has the ability to make us stop dead in our tracks and smile.

Like our future, we give regular attention to our past, the days that served us well. And it’s little surprise that the allure of good old memories is stronger now than ever in an era filled with mounting dread.

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How AI Might Change Graphic Design

AI Infographic

What To Know About Snap’s IPO

Now you can own a piece of Snap! What started as three friends looking to create a fun way to share pictures has turned into a billion dollar company. Snap’s IPO was released today, March 2nd at a valuation of $24 billion at $17 per share. 

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