T-Minus 6 days till take off!
At the end of each year, brands and agencies are working hard to prepare for Q1 of the next year. And, every year they are adjusting their marketing budgets based on trends in the industry. One major trend going into Q1 of 2018 is upping your digital spend and decreasing spend in traditional marketing areas. Brands are seeing that digital matters more than other efforts today. Let’s take a look at Evian and why they spent 80% of their marketing budget on digital in 2017.
What is Datally you ask? Google’s newest app designed to help you manage and understand your data usage. It can be a struggle to stay within your data limits, especially when one “rogue” app has the capability to drain all your data. With Datally, you can control your data usage in a way that hasn’t been there before.
One of the big differences between Snapchat and other social media platforms is the lack of being able to connect with people outside of your friends. On Facebook, Instagram, and Twitter, you are exposed to not only your friends but also brands. This makes it easy to connect with various communities of people. In an effort to branch out and stay true to their known intimate approach, Snapchat has launched a redesign.
At first, I was completely ignoring this whole net neutrality thing. Because, well they were throwing the phrase out there all the time, I assumed it was a lighter situation. It wasn’t until one day a co-worker of mine was like “I just want to tell you my perspective on this because it’s a huge deal”.
Did you know? Instagram is testing a feature that will allow users to follow hashtags just like they do specific accounts and friends. Users can search industry-related hashtags and follow them to see related top posts and recent stories. There are a lot of reasons why I am particularly excited about this new feature that Instagram is testing. Now I know that these social apps are busting out updates left and right, but this new feature could save a lot of marketers a headache in the future and here’s why.
The Facebook Family of apps is growing! It’s time to open up that App store and check out Facebook’s newest member – Local. Facebook wants to be the only platform you will ever need. The newest application, Local, could be bad news for Trip Advisor, Yelp, the like, and possibly even apps like Ticket Master and Live Nation!
Facebook’s mission has been to make the world more open and connected. Seeing that much of the world’s communication is in the digital realm, this can leave people who are unfamiliar with digital behind. Facebook is going around and teaching communities about how to use Facebook and other digital tools, in efforts to connect the world. Facebook’s Community Boost team plans to visit 30 US cities by the end of 2018.
At SalesForce’s recent Dreamforce Convention, they announced they will be partnering with Google Analytics and combining their data pools. This will allow marketers to have access to stats from both platforms. This is the first time that Google Analytics will be deeply integrated into a CRM system. This allows SalesForce to move into advertising by being able to offer consumers the option to purchase ads based on how users respond to email, SMS, and push notifications.
American’s have mixed emotions about President Trump’s Twitter activity. Some think it’s empowering that Trump has found a platform where he can directly communicate with us in his own words. Others think that it is a disgrace, and by others I mean about 70% of voters, including one ex-Twitter employee. On Thursday, November 2nd a “Rouge”(in Trump’s words) Twitter employee decided that the last thing he would do before leaving Twitter was delete Trump’s Twitter account.