Pinterest is unlike any other digital media platform. Pinterest users everywhere know this and that’s why they continue to use it. Other social media platforms revolve around having the most likes and engagement. The goal for many Pinterest users is to find something that inspires them. For example, when I was trying to think of how I wanted to decorate my graduation cap, I went to Pinterest. Right away, I found thousands of ideas and now I know what I want to do. Pinterest is a space for you to share and find ideas. As other large networks copy parts of their app, Pinterest is launching a new advertising campaign to gain more users.
iHeartRadio is foreseeing dark days ahead. The largest operator of radio stations in the U.S. is in a massive hole of debt. The company announced in its most recent SEC filing that it expects to continue to have negative cash flows. iHeartMedia Inc officials say that the firm is on the verge of collapse despite a $24 billion buyout by private equity backers just nine years ago. Its stock price is dropping and investors are wary of the company’s survival. How does the top radio station firm go from the best to probably being non-existent within the next few years?
If you’re in tune with social media on any level, odds are you’ve seen pictures of Starbucks latest craze, the Unicorn Frappuccino. You’ll find posts raging about the unhealthy nutrition facts to selfies of Starbucks lovers everywhere showing off their flavor-changing, color-changing magical drink. Whether you’re a fan or not, there’s one thing you can’t deny: Starbucks covered the internet with Unicorn Drinks. But how? Here’s what you can learn from this short craze.
In the latest Ad Industry news, big players are finding a strategy to kill off digital ads that consumers hate. While the Coalition for Better Ads believes this will help improve consumer experience, there are concerns with adopting ad blockers.
The other day I was in a group Messenger chat with some college buddies talking about some of the TV shows we grew up with and how awful/awesome they were (Street Sharks anyone?). Well anyway, The Mighty Morphing Power Rangers came up, and a few of us started talking about the new Clash Royal/Mortal Kombat style app they made as an ad for the movie reboot. What is great is that this was around the same time I was doing some industry research for auto group client. Not long after I typed the words power rangers (literally it was a screen refresh) I was served the following ad.
Another day, another apology for an advertising mistake made by a big brand. In the latest of PR mistakes, Adidas recently sent an email congratulating Boston Marathon runners on “surviving” the race, just four years after the 2013 Boston Marathon bombing. Do marketing teams thoroughly review their content before going out, or just think “this is great!” and go on with it? While yes, it wasn’t a terrible headline, it was just a little too soon to throw around words that could’ve related to the previous tragedy.
If you haven’t seen something in the news related to United Airlines, I would be surprised. The airline has been talked about at least three separate times in the past few weeks, and not in a good way. United’s PR department must be pretty busy defending themselves to the press. Here’s the scoop on what has happened.
By now, I’m sure most everyone has seen/heard about the latest ad from Pepsi geared toward Millennials. Pepsi intended to “project a global message of unity, peace, and understanding”. What ended up happening was a Twitter firestorm. In 48 hours, the video saw almost 1.6 million views on YouTube with five times as many downvotes as upvotes. Social media lit up with criticism of the ad calling it disrespectful and tone-deaf.
Pepsi promptly pulled the ad just one day after they released it and apologized saying “Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout.”
Whether you agree with their decision to pull the ad, one thing is clear. People are talking. It also got me thinking. Social media is now so powerful that it has put a stop to a global company’s ad campaign.
Digital marketing is more than just posting on Facebook once or twice a day. It’s having a mobile friendly website for better user experience. It’s optimizing keywords for better SEO performance (and there are different kinds of SEO too!). According to Hubspot, Digital marketing “is an umbrella term for all your online marketing efforts. Businesses leverage digital channels such as Google search, social, media, email, and their websites to connect with their current and prospective customers.” Pretty simple huh?
Pepsi pulled their most recent ad after receiving criticism that it borrowed imagery from the Black Lives Matter movement. Critics claim that the controversial advertisement trivialized the widespread protests against the killings of black people by the police. The ad, posted Tuesday to YouTube, was pulled within a day. Pepsi did not expect the backlash that it received. The company issued a statement that the advertisement was intended to “project a global message of unity, peace, and understanding.” But the age of the internet allows consumers to voice their opinion, and the negative remarks spread like wildfire.