51 Amazing Facts You Probably Don’t Know About WordPress

WordPress

This is a guest post by Websitebuilder. Throughout the years, WordPress has evolved from a simple blogging platform into a versatile content management system. Today, this open source software tool enables you to create anything between a simple blog and a fully functional website.

The popularity of WordPress has been constantly increasing, as it’s flexible, easy to use, and has many powerful features. Many leading companies, including Forbes, eBay, and The New York Times, have chosen WordPress to power their websites, making it the most used CMS worldwide.

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Facebook News Feed Update 2018

news feed

Facebook recently announced major changes to its News feed. Changes that will most likely affect your business page in one way or another. The update? Basically, there will be less public content in the News feed. This includes videos and other posts from publishers or businesses. Business page posts will continue to appear in the News feed though there will be less of them.

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Creating A Kick-Ass Pitch Deck

Preparing for a presentation can be pretty nerve-wracking. Making sure you communicate your message correctly and accurately is key. Between picking the right platform to present your pitch, making sure the right slides are included and knowing how to design the presentation, there’s a lot to consider when creating your pitch deck.

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Quick Tips on Getting Reviews for Your Business

Getting Reviews

Reviews mean more than you think especially in a world of algorithms. The more positive reviews you have the higher your business will rank on platforms like Facebook and Google. The problem isn’t that the reviews coming through for you are negative, it’s just that no one takes the time to leave a review. Their are always paid options, you can purchase a reputation management system like ReviewTrackers, Podium or Yotpo to help you gain and manage your reviews, but let’s be real, these things can get expensive. Good news is there are many a free(ish) tips that you can implement to help boost your review situation.

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The Key Players in the Up & Coming Digital Assistant Market

digital assistant

As Digital Assistants become more popular, marketers must learn how to reach people on a new platform. Digital assistant brands are scrambling to beat out the competition and get to the top. Brands are now pondering how they can bring their products to a conversational voice interface. And Digital Home Assistant companies are now frantically trying to have the device with the most “skills”. Alexa and Google combined have sold approximately 12 million devices according to data from Consumer Intelligence Research Partners.

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The End of Facebook’s ‘M’ Virtual Assistant is Just the Beginning

Virtual Assistant

Back in August of 2015, Facebook first announced the launched of its’ Virtual Assistant. Though not everyone has had the pleasure of testing the Virtual Assistant. As of April 2017, it has only been available to a select 10,000 users and from the looks of it, those are the only people who will ever know what the Virtual Assistant was capable of. As of 2018 Facebook has announced they are discontinuing the M project.

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Alexa Rumored to Bring Ads into the Home

Alexa

It seems the past holiday season was just the nudge people needed to finally give in and welcome a voice AI device into their homes. Amazon sold millions more Echo devices this year than any year in the past. People were using Echos to buy more Echos. Par the course of technology, Amazon Alexa homes could soon be a place for advertising, or at least that’s the rumor we’re hearing.

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Facebook is No Longer Focusing on Pleasing Publishers

publishers

Over the last two decades, Facebook has been working on improving its platform for publishers with things like Instant Articles and News Feed Videos. Did they change their minds? Digiday, the digital media platform, has a “confessions series” in which they “exchange anonymity for candor”. I’m shocked to read the most recent confessions of an audience development head at a midsize digital publisher. Apparently, going into 2018 publishers aren’t as keen on Facebook as they once were.

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What Does the Future Hold for Chatbots?

chatbots

What does the future hold for Chatbots might be a question of yours. To be frank, there is no real answer. 2017 was honestly a flop for the chatbot. We have yet to see the functions that were predicted years ago. However, there is one thing I can say for certain and that is, chatbots are not going away. After reading 10 + articles on chatbots posted in the last month, I was able to determine some predictions for 2018 as the chatbot industry enters a more mature phase.

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Cryptocurrencies and Their Impact on Digital Marketing

cryptocurrencies

Cryptocurrency is a digital currency whereby encryption techniques are employed to regulate the production of currency without being overlooked by a central authority. It is completely decentralized and makes it impossible to double spend.

Bitcoin, an innovative payment network and a new kind of money, is the worlds first cryptocurrency. Bitcoin was created in 2009 and is a place where you can digitally transfer funds from peer-to-peer. Thanks to the decentralized encrypted platform, it is cost-effective and secure with low transfer fees, fast transaction processing, an easily-checked currency trail and protection against identity theft. It comes as no surprise that a digital currency could impact digital marketing. 

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