You might remember those puzzling barcodes plastered on the street, in restaurants, and store windows that opened websites when scanned. You know, the fancy codes that were supposed to be the revelation of the 2000s but never quite took off. Well, it’s starting to look like 2018 is the comeback for quick response codes once again! By 2019, these codes will most likely be used to login into wifi networks, make purchases, and of course, make it easier for us to connect on social networks.
Voice search is on the rise. It is a technology which allows users to make online searches by speaking queries on a mobile device or computer. By 2020, it is estimated that 50% of searches will be performed by using voice, and currently 40% of adults use voice to make searches once a day.
Many people are leaning towards voice searching because it’s faster than using a website or an app. Humans can easily speak 150 words per minute compared to the meager 70 words per minute fast typers can achieve.
“When working with influencers, brands have to let go and allow influencers control of the narrative to preserve the authenticity of what is being communicated.” – Priyanka Dayal
Most marketers agree that influencer marketing is one of the most successful strategies today. This is evident from the returns generated through it as compared to other forms of marketing.
You might be wondering why it is so much more effective than traditional marketing. This is because traditional marketing focuses more on putting your message in front of your target audiences, whether they like it or not.
“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin
In today’s market, it’s essential to be connected through social media. With the ease of reach, and the fact that one out of every five minutes someone spends on their phone they’re looking at some form of social media, it’s imperative to garner that audience. One of those ways is through Instagram. Instagram is famous for being able to display creative-heavy content right in front of your audience. Instagram hosts many features for displaying content.
One of those features is Instagram Stories. What is it you might ask? When Instagram Stories first came out in August of 2017, all anyone could talk about was that it was a straight up rip of Snapchat – or at least, that’s how it was perceived. And, in all honesty, that’s a decent argument. The functionality is the same. The feel is similar. Hell, the story disappears after 24 hours. But, there’s a key difference. Instagram, unlike Snapchat at the time, managed to turn their Stories into an effective tool for businesses without ruining it for consumers. It’s attractive to both consumers and business.
“Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” – Robert Weiss
Each year the same thing is said repeatedly when it comes to making videos for your business or product. “This year will be the year for video.” It’s a farce. There’s never a specific year that’ll be a break-out year for video – every year is the year for video. And there’s a good reason for this too. According to a recent Cisco study, 82 percent of consumer internet traffic will be done via video by 2021.
The use of video among small businesses is hitting a stride and solidifying itself as the “must-have” marketing tactic. This might come as a surprise, but 61 percent of all businesses are using some form of video content in their digital marketing plans. Granted some of these videos can be one-offs with no other purpose than to portray one product and nothing beyond that. But, the use of video among marketing plans is more readily becoming a must.
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett
At any time throughout the day, our email inboxes are flooded with a slew of automated email newsletters that just annoy the hell out of us because they are pointless. We either have to mark them as read, delete them, or unsubscribe. It adds tasks to our already busy lives and makes us realize once we’re done scrolling through the slew, that we won’t be getting that time back.
But, for every string of terrible newsletters we scroll through, there’s one every once in a while, that tickles our fancy. We read through it, click its links, share it with our amigos, and recommend they should sign up for it too. They’re the kind of emails you get lost in and willingly go down the rabbit hole and not come out even more confused than before and questioning life choices.
“We can’t solve problems by using the same kind of thinking we used when we created them.” -Einstein
In an ideal world, every single person that comes in contact with your company would find the product or service they are looking for and follow a straight path to purchase. But the reality is much different. Outside of that minuscule two percent that buys the first time around, most buyer’s paths are not so linear. There are many factors that distract buyers from following a direct path to purchase – phone calls, ends of lunch breaks, putting their phone up or stepping away from their computer to complete life’s million other tasks. The reasons for distraction are literally infinite, but that doesn’t mean you can’t pull them back to complete that purchase.
“Imagine how you would be if you were not connected.” -Created by InspiroBot
Chatbots, they’re everywhere. Sometimes you don’t even realize you’re talking to one. Still, they have their issues, we can defeat them quite easily still by asking out-of-left-field questions or repeating ourselves like a fool. But, that’s not to say they haven’t improved. In fact, they’ve evolved so significantly in the past year thanks to artificial intelligence (AI) and the natural language programs that power them that sometimes they feel human – queue the AI takeover. Though we’re not on that level yet – thank you baby Jesus – chatbots are becoming an ever-present force among business and marketing which is further accelerating their development.
By 2020, more than 85 percent of customer interactions will be handled by a machine or effective virtual assistant and will be the top way for businesses to differentiate themselves.
Good buyer personas tell human stories of behaviors, situations, thinking, and interactions on the path to accomplishing goals. – Tony Zambito
One of the most surefire ways to create content plans and or promotional campaigns that truly hit home with your audience is by creating a buyer persona. Every inbound marketing resource recommends that you develop buyer personas for your target audience.
So what is a buyer persona?
While the basics of most buyer persona examples will be the same, there are small differences that can make a big impact. A buyer persona is a profile that represents your ideal customer. By creating your own buyer personas, you’ll gain the ability to tailor your marketing efforts and connect with your target audience to meet their needs and solve their problems.
Content is the atomic particle of all digital marketing. – Rebecca Lieb
There are plenty of routes to take when it comes to digital marketing. Choosing the right platform or platforms for your business is exceedingly important because each one has its own benefits while also staying unique among itself. On top of choosing what platforms work best for your business, your digital campaign can be broken down into two distinct categories – your organic campaign and your bought campaign. The aim of both is to get more likes, followers, engagement, and connections. Doing so will eventually lead to actual conversations and eventually, customers.
The difference between the two is slight, but ultimately, important. Your organic efforts will entail the curation and creation of content. This can be in the form of writing blogs, tweeting, linking to breaking news in your industry, or producing videos on your company. Why do this? To drive traffic to your website and expand your reach and brand awareness.
In 2017, Facebook had on average more than two-billion active users. That’s a hell of a lot of people. It continues to be the top social site and continues to be the go-to for digital advertisers. Which is why it makes sense for companies to choose Facebook as their primary platform for their social media presence.