The Ultimate Guide to E-Commerce Gold – Increase E-Commerce Through Proper SEO

It’s not even a question, ranking higher than your competitors on Google is a must. Let’s face it, having your name above your competition’s name is always nice. But whether you’re just getting started with a new website or improving your existing site, this shows useful, tactical suggestions for powering up your SEO game.

In 2011, Search Engine Watch reported that a research study by Optify discovered that “websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent, and number three had a CTR of 9.5 percent.”

In fact, SEO’s organic results are being clicked 94% of the time compared to paid search. And, as you’re obtaining more traffic, you’re gaining more potential sales without having to pay for a costly ad.

Read More

Understanding Facebook Platforms Built to Play

Facebook really knows their way into an agency’s heart. We’re not their client, we’re their partner! Our clients are their clients. Facebook helps provide us with the tools we need to stay competitive and keep up with the ever-changing “best practices.” StrataBlue was humbly invited to attend a Facebook’s live event called Platforms Built to Play at their Chicago Headquarters.

Platforms built to play outlined shifts in consumption and showcased how the Facebook suite of apps and services are optimally designed for the rise of video content and consumption. Here I am going to outline some of the key takeaways from this event.

Read More

The New Normal: How Messaging is Moving Business

For businesses, relationships are everything and every relationship starts with a conversation. This notion has stayed true since the first trade happened between cavemen. Today, we no longer have to rely on quickly moving from cave to cave to have interactions with others. We have tools and mediums that connect us instantly to whomever we choose. Messaging and messaging apps have been on a meteoric rise in the last few years.

By the end of 2018, nearly 78 percent of the world’s smartphone users will use a messaging app – whether it’s Facebook Messenger, WhatsApp, Viber – to host their conversations. By 2021, it’s predicted that the user base for mobile messaging apps will rise by another 23 percent.

Read More

Facebook Attribution – Measuring People-Based, Cross-Device Results

In today’s age, people are constantly moving about, using multiple devices, and multiple browsers and channels. This can make it quite difficult to see the impact your marketing efforts have on your business. On top of all of that, traditional attribution systems no longer offer the full picture on the effectiveness of your marketing.

Someone could have seen your ad on their phone while perusing Facebook or searching for something on Safari, and then gone back to their house and bought the item using their laptop. With traditional marketing methods, there’s no real way to measure whether that ad had an effect on the user’s decision to buy your product.

Read More

It’s the Most Competitive Time of the Year!

It’s time to start putting away those sandals and pulling our your favorite boots – the holidays will be here before we know it! Below are some topics that are top-of-mind as we approach Q4. Prepare as much as possible for the busiest and most competitive time of the year on Facebook!

Read More

Ways Brands Can Use Augmented Reality To Increase Interest

Augmented Reality (AR) has already impacted businesses in a dynamic way and can further the trend by using its key advantage over Virtual Reality (VR). AR connects with consumers in a way that VR can’t, and that’s because AR allows for shareable digital experiences rather than being isolated in a headset. Not requiring users to wear a piece of hardware opens up the potential for mass appeal.

As AR becomes more mainstream, brands are experimenting with technology through mobile apps in hopes to engage more consumers. However, brands shouldn’t start creating random AR experiences just for the sake of being on-trend. If there’s no real strategy behind your use of technology then it’s not going to resonate with your audience.

How can brands get the most from AR?

Brands need to create AR experiences that inspire consumers to take action and deliver an outcome that aligns with their business. By creating this experience businesses will be able to enhance engagements and effectively build a relationship between their brand and consumers. Online shopping experiences are where most consumers would like to try using AR tools. They like the idea of trying something out or viewing a product without having to go to a store to purchase it first.

A great example of this scenario is the Ikea Place app that allows users to try Ikea furniture before they buy it. The app was developed as a result of customers not feeling confident about buying their furniture in stores. Their customers can virtually place furniture inside or outside of their home by using the lens of their smartphone camera. The app provides customers a new way to shop by helping them make decisions they wouldn’t have made if they were simply shopping in-store or online.

Brands can benefit from AR in the following ways:
● Provides an easier way to control and improve brand experience
● Increases brand engagement and improvement with customer retention
● A new platform for brands to better understand consumers needs
● Allows businesses to bring their products to life by creating unique interactions
● Provides consumers with content they want to share instantly with friends resulting in customer growth

Marketing is no longer a one-way street and AR and VR have revolutionized how brands interact with consumers forever. Over the next few years, Global AR advertising revenues are expected to grow rapidly, anticipating a jump from $428 million this year to $2.6 billion by 2022.

Innovative AR Marketing Tactics

Patrón Tequila
Patrón developed an AR app for Apple’s iOS 11 operating system that allows consumers to go on a virtual tour of the Patrón distillery in Jalisco, Mexico. The AR distillery aids in connecting the consumer to the brand’s history and origins.

Notoriously known for introducing the social world to AR, Snapchat has now joined Netflix, YouTube, Hulu, Amazon, and Apple in the trend of streaming scripted shows. Given Snapchat’s vertical format, the shows are designed to be watched on a handheld device. In this sense, rather than watching a show on TV or your computer and getting distracted by your phone, your phone instead becomes the TV and the distraction. Included with these five minute scripted shows are portal lenses that allow users to swipe up and enter an AR portal to a scene from the show. Other experiences include show-themed lenses for selfies, and reaction lenses allowing viewers to share their reaction to dramatic scenes.

KLM Royal Dutch Airlines
By using the KLM app, flyers can check the dimensions of their baggage to see the correct sizing before lugging your stuff to the airport. The AR bag checker uses a virtual suitcase that users can scan over their luggage to see if it’s the right size.

Sephora, a top leader in global beauty retail, has made it possible for their consumers to virtually try on makeup looks and see the effect of months of skin care through Modiface Skin AI. Users can test over 3,000 lip colors by brand, format or shade family, and instantly see how they look from the comfort of their own home.

The Takeaway

In just over a century, augmented reality has changed the way brands and consumers interact with each other. Despite the success of the previous campaign examples, the next few years of AR marketing is even more promising. The inclusion of AR in marketing plans is changing the way businesses interact with their customers. However, AR strategies shouldn’t be used without a purpose otherwise brands are just wasting their efforts. It’s crucial that they determine where their brand fits in the AR world and how their efforts will change their consumers’ lives.

Will QR Codes Ever Become Mainstream?

You might remember those puzzling barcodes plastered on the street, in restaurants, and store windows that opened websites when scanned. You know, the fancy codes that were supposed to be the revelation of the 2000s but never quite took off. Well, it’s starting to look like 2018 is the comeback for quick response codes once again! By 2019, these codes will most likely be used to login into wifi networks, make purchases, and of course, make it easier for us to connect on social networks.

Read More

106 Quick & Fascinating Voice Search Stats & Facts [INFOGRAPHIC]

Voice search is on the rise. It is a technology which allows users to make online searches by speaking queries on a mobile device or computer. By 2020, it is estimated that 50% of searches will be performed by using voice, and currently 40% of adults use voice to make searches once a day.

Many people are leaning towards voice searching because it’s faster than using a website or an app. Humans can easily speak 150 words per minute compared to the meager 70 words per minute fast typers can achieve.

Read More

Influencer Marketing: Why is it Effective

“When working with influencers, brands have to let go and allow influencers control of the narrative to preserve the authenticity of what is being communicated.” – Priyanka Dayal

Most marketers agree that influencer marketing is one of the most successful strategies today. This is evident from the returns generated through it as compared to other forms of marketing.

A joint study conducted by Nielsen and TapInfluence shows that the ROI generated by influencer marketing is 11 times higher than traditional strategies.

You might be wondering why it is so much more effective than traditional marketing. This is because traditional marketing focuses more on putting your message in front of your target audiences, whether they like it or not.

Read More

Instagram Stories for Business | What’s it All About

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

In today’s market, it’s essential to be connected through social media. With the ease of reach, and the fact that one out of every five minutes someone spends on their phone they’re looking at some form of social media, it’s imperative to garner that audience. One of those ways is through Instagram. Instagram is famous for being able to display creative-heavy content right in front of your audience. Instagram hosts many features for displaying content.

One of those features is Instagram Stories. What is it you might ask? When Instagram Stories first came out in August of 2017, all anyone could talk about was that it was a straight up rip of Snapchat – or at least, that’s how it was perceived. And, in all honesty, that’s a decent argument. The functionality is the same. The feel is similar. Hell, the story disappears after 24 hours. But, there’s a key difference. Instagram, unlike Snapchat at the time, managed to turn their Stories into an effective tool for businesses without ruining it for consumers. It’s attractive to both consumers and business.

Read More