There has been a recent debate about whether social media markers can even relate to normal people. An Australian study titled AdNation 2017 has a lot to say about advertising agencies. Apparently, agencies are “out of touch with the general public”. The survey concluded that people are more likely to trust and get entertainment from a television commercial compared to social media. Let’s look at some other findings of those surveyed.
In the last week, Snapchat has introduced its new feature, Snap Map. In order to utilize this new feature, one must update their application so I’m sure not everyone has caught wind of these changes yet. There have already been some controversial comments made about the new feature, but at the same time, it is kind of cool. A lot of social media applications have location features, but nothing quite like Snap Map has been done before.
Intel technology and the Olympic Games have big news! Intel, an American multinational corporation and technology company just announced a worldwide top partnership through 2024 with the Olympic Games. This will be a good opportunity for them to show off their newest technology. These technologies include virtual reality, 360-degree video, artificial intelligence, drones and more in hopes to enhance the high-profile sports event.
The social media competition is in its all-time prime. Snapchat and Instagram entered the market around the same time over 6 years ago. Since then, we have seen the never-ending competition between the two. One would think that Snapchat stories would be dominating Instagram because they “started it”. However, this is simply not the case.
Instagram is an ideal platform for advertisers due to its lack of transparency and ability to provide native advertising. It can be difficult to differentiate between paid and unpaid content, especially when it comes to the vast number of influencers and sponsors. To be more honest and forthright with consumers, Instagram is testing a feature similar to Facebook’s.
Amazon has added yet another feature to its services, Prime Reload. Available to Amazon Prime members, it is encouraging you to pay through your checking accounts by offering an incentive. If members fund their Amazon balances with their debit card they are eligible to get back 2% of their purchases.
Targeted advertising, much like everything else, has seen many changes throughout history. It has had to adapt and keep up with transitions in technology and culture. Now, we are living in the middle of a digital media based world. The major trend in this realm today is storytelling, pictures, and visual-based content. Advertising must, once again, adapt its style and targeting to this trend.
Snap Inc., the camera company responsible for Snapchat, is expanding its expertise. Mobile is headed towards the largest online advertising market and Snap needs the advantage of being able to more accurately measure the effectiveness of ad campaigns. For this reason, they bought out Placed for at least $125 million. Placed can track the effectiveness of online ad campaigns and determine if they are responsible for getting consumers into stores and making actual purchases.
AI has been developing exponentially since its founding in the 1950s. It’s no surprise that developments by major tech companies have already been influential in the 21st century. A new survey conducted by the University of Oxford and Yale University suggests surprising evidence for AI.
Apple is continually freshening their products. Their annual Worldwide Developers Conference, WWDC, is their opportunity to showcase what’s new and exciting for them. This year, WWDC is hosted in San Jose, California from June 5-9. Here’s what new with Apple!