In 2001, GooglyMinotaur, an AOL Instant Messenger bot, was developed by ActiveBuddy to promote Radiohead’s fifth album, Amnesiac. Its release marks one of the earliest commercial uses of Chatbots. After conversing with nearly one million people about Radiohead related content, the bot was switched off. The cause of death is undetermined.
“To find twice the gold, you’ll need far more than to simply double your labors“–H.B. Striskey, 1851
Authentic leads are hard-earned currency, too, but that data is the first step, not your last. The good news is that it gets so much easier from here. Gathering is the hard part, and now those leads you’ve collected are about to sparkle.
Akin to an algorithm that continues to learn and adapt as it goes, the DTOX process analyzes and deconstructs your data to uncover subtle, embedded opportunities. Those opportunities feed a blended approach that hyper targets custom audiences using a more thoughtful methodology. The customer relationship becomes an evolving journey as the learning continues. A journey that delights your customers and invites them along.
This is a guest post by Websitebuilder. Throughout the years, WordPress has evolved from a simple blogging platform into a versatile content management system. Today, this open source software tool enables you to create anything between a simple blog and a fully functional website.
The popularity of WordPress has been constantly increasing, as it’s flexible, easy to use, and has many powerful features. Many leading companies, including Forbes, eBay, and The New York Times, have chosen WordPress to power their websites, making it the most used CMS worldwide.
Facebook recently announced major changes to its News feed. Changes that will most likely affect your business page in one way or another. The update? Basically, there will be less public content in the News feed. This includes videos and other posts from publishers or businesses. Business page posts will continue to appear in the News feed though there will be less of them.
Preparing for a presentation can be pretty nerve-wracking. Making sure you communicate your message correctly and accurately is key. Between picking the right platform to present your pitch, making sure the right slides are included and knowing how to design the presentation, there’s a lot to consider when creating your pitch deck.
Reviews mean more than you think especially in a world of algorithms. The more positive reviews you have the higher your business will rank on platforms like Facebook and Google. The problem isn’t that the reviews coming through for you are negative, it’s just that no one takes the time to leave a review. Their are always paid options, you can purchase a reputation management system like ReviewTrackers, Podium or Yotpo to help you gain and manage your reviews, but let’s be real, these things can get expensive. Good news is there are many a free(ish) tips that you can implement to help boost your review situation.
As Digital Assistants become more popular, marketers must learn how to reach people on a new platform. Digital assistant brands are scrambling to beat out the competition and get to the top. Brands are now pondering how they can bring their products to a conversational voice interface. And Digital Home Assistant companies are now frantically trying to have the device with the most “skills”. Alexa and Google combined have sold approximately 12 million devices according to data from Consumer Intelligence Research Partners.
Back in August of 2015, Facebook first announced the launched of its’ Virtual Assistant. Though not everyone has had the pleasure of testing the Virtual Assistant. As of April 2017, it has only been available to a select 10,000 users and from the looks of it, those are the only people who will ever know what the Virtual Assistant was capable of. As of 2018 Facebook has announced they are discontinuing the M project.
It seems the past holiday season was just the nudge people needed to finally give in and welcome a voice AI device into their homes. Amazon sold millions more Echo devices this year than any year in the past. People were using Echos to buy more Echos. Par the course of technology, Amazon Alexa homes could soon be a place for advertising, or at least that’s the rumor we’re hearing.
Over the last two decades, Facebook has been working on improving its platform for publishers with things like Instant Articles and News Feed Videos. Did they change their minds? Digiday, the digital media platform, has a “confessions series” in which they “exchange anonymity for candor”. I’m shocked to read the most recent confessions of an audience development head at a midsize digital publisher. Apparently, going into 2018 publishers aren’t as keen on Facebook as they once were.
