Youth-Centered Marketing: How to Effectively Target the Younger Generation 

In the dynamic world of marketing, understanding your target audience is paramount. One demographic that marketers often aim to reach is the younger generation. Known for their tech-savviness, trend-setting tendencies, and purchasing power, they’re an influential demographic that can significantly impact a brand’s success.  Who are the Younger Generation?  The younger generation generally refers to […]

TikTok Marketing: Why It’s Big and How to Make It Work for Your Business

TikTok has exploded onto the social media scene and become a major player for businesses looking to market to younger audiences. The short-form video app now has over 800 million monthly active users, many of whom are Gen Z and millennial consumers. If you’re not leveraging TikTok for your marketing strategy yet, you’re missing out […]

How Small Businesses Can Leverage Influencers for Growth in 2024 

Is social media marketing still relevant in 2024? Yes, it definitely is. And one of the most powerful aspects of social media marketing that small businesses can leverage is influencer marketing. Influencer marketing has become increasingly popular in recent years, and for good reasons. It involves partnering with individuals who have a large following on […]