AYIK + BERTO Dental Specialists is a new, private equity-backed venture that houses eight decentralized endodontic practices. Prior to 2020, these practices operated separately and followed the status quo of the industry: they relied on referrals from general practice (GP) dentists.
But there was a glaring problem. Relying on GP referrals is a passive, uncertain business model that often prevents endodontic businesses from achieving real growth.
The model is unpredictable by nature because it creates a dependency on third parties for new business – and at the end of the day, there’s no control over the decisions those third parties make (and you can only hand out so many cupcakes to build those relationships). Research shows that only 32% of GPs refer 10% or less of their root canals to endodontists.
To take the power back into their own hands, AYIK + BERTO joined forces with StrataBlue to disrupt the endodontic industry.
Just a thought or an idea, birth of a new practice
Products or services are in production first patients exist
Revenues and patients are increasing with many new opportunities and issues, profits are strong, but competition is surfacing
Practice growth is not explosive but manageable, practice life has become more routine
A new period of growth into new markets
Year over year sales and profits tend to be stable, however competition remains fierce
The big opportunity for the business to cash out on all the effort and years of hard work
Optimize site to amplify search & UX, bring social activity together and drive traffic to channels & retailers.
Targeting people who are in buy mode. Google will also be affective during the awareness stage and cold unaware stages, but is the best platform for the fastest conversion
Top of funnel advertising aimed at generating leads and driving next step actions through platforms such as Facebook, Instagram, LinkedIn and Youtube.
Build a seamless experience by automating the patient journey with video tutorials, appointment reminders, and any additional information you want prospects to learn
Utilize your current database or generate a list of new targeted leads
Leverage TV everywhere approach to target most relevant audiences no matter where they are consuming TV content. Audio Everywhere allows you to always be on where the patients are
Increase the position of all websites during search results when people are looking for dental services