The New Normal: How Messaging is Moving Business

For businesses, relationships are everything and every relationship starts with a conversation. This notion has stayed true since the first trade happened between cavemen. Today, we no longer have to rely on quickly moving from cave to cave to have interactions with others. We have tools and mediums that connect us instantly to whomever we choose. Messaging and messaging apps have been on a meteoric rise in the last few years.

By the end of 2018, nearly 78 percent of the world’s smartphone users will use a messaging app – whether it’s Facebook Messenger, WhatsApp, Viber – to host their conversations. By 2021, it’s predicted that the user base for mobile messaging apps will rise by another 23 percent.

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Ways Brands Can Use Augmented Reality To Increase Interest

Augmented Reality (AR) has already impacted businesses in a dynamic way and can further the trend by using its key advantage over Virtual Reality (VR). AR connects with consumers in a way that VR can’t, and that’s because AR allows for shareable digital experiences rather than being isolated in a headset. Not requiring users to wear a piece of hardware opens up the potential for mass appeal.

As AR becomes more mainstream, brands are experimenting with technology through mobile apps in hopes to engage more consumers. However, brands shouldn’t start creating random AR experiences just for the sake of being on-trend. If there’s no real strategy behind your use of technology then it’s not going to resonate with your audience.

How can brands get the most from AR?

Brands need to create AR experiences that inspire consumers to take action and deliver an outcome that aligns with their business. By creating this experience businesses will be able to enhance engagements and effectively build a relationship between their brand and consumers. Online shopping experiences are where most consumers would like to try using AR tools. They like the idea of trying something out or viewing a product without having to go to a store to purchase it first.

A great example of this scenario is the Ikea Place app that allows users to try Ikea furniture before they buy it. The app was developed as a result of customers not feeling confident about buying their furniture in stores. Their customers can virtually place furniture inside or outside of their home by using the lens of their smartphone camera. The app provides customers a new way to shop by helping them make decisions they wouldn’t have made if they were simply shopping in-store or online.

Brands can benefit from AR in the following ways:
● Provides an easier way to control and improve brand experience
● Increases brand engagement and improvement with customer retention
● A new platform for brands to better understand consumers needs
● Allows businesses to bring their products to life by creating unique interactions
● Provides consumers with content they want to share instantly with friends resulting in customer growth

Marketing is no longer a one-way street and AR and VR have revolutionized how brands interact with consumers forever. Over the next few years, Global AR advertising revenues are expected to grow rapidly, anticipating a jump from $428 million this year to $2.6 billion by 2022.

Innovative AR Marketing Tactics

Patrón Tequila
Patrón developed an AR app for Apple’s iOS 11 operating system that allows consumers to go on a virtual tour of the Patrón distillery in Jalisco, Mexico. The AR distillery aids in connecting the consumer to the brand’s history and origins.

Snapchat
Notoriously known for introducing the social world to AR, Snapchat has now joined Netflix, YouTube, Hulu, Amazon, and Apple in the trend of streaming scripted shows. Given Snapchat’s vertical format, the shows are designed to be watched on a handheld device. In this sense, rather than watching a show on TV or your computer and getting distracted by your phone, your phone instead becomes the TV and the distraction. Included with these five minute scripted shows are portal lenses that allow users to swipe up and enter an AR portal to a scene from the show. Other experiences include show-themed lenses for selfies, and reaction lenses allowing viewers to share their reaction to dramatic scenes.

KLM Royal Dutch Airlines
By using the KLM app, flyers can check the dimensions of their baggage to see the correct sizing before lugging your stuff to the airport. The AR bag checker uses a virtual suitcase that users can scan over their luggage to see if it’s the right size.

Sephora
Sephora, a top leader in global beauty retail, has made it possible for their consumers to virtually try on makeup looks and see the effect of months of skin care through Modiface Skin AI. Users can test over 3,000 lip colors by brand, format or shade family, and instantly see how they look from the comfort of their own home.

The Takeaway

In just over a century, augmented reality has changed the way brands and consumers interact with each other. Despite the success of the previous campaign examples, the next few years of AR marketing is even more promising. The inclusion of AR in marketing plans is changing the way businesses interact with their customers. However, AR strategies shouldn’t be used without a purpose otherwise brands are just wasting their efforts. It’s crucial that they determine where their brand fits in the AR world and how their efforts will change their consumers’ lives.

Instagram Stories for Business | What’s it All About

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

In today’s market, it’s essential to be connected through social media. With the ease of reach, and the fact that one out of every five minutes someone spends on their phone they’re looking at some form of social media, it’s imperative to garner that audience. One of those ways is through Instagram. Instagram is famous for being able to display creative-heavy content right in front of your audience. Instagram hosts many features for displaying content.

One of those features is Instagram Stories. What is it you might ask? When Instagram Stories first came out in August of 2017, all anyone could talk about was that it was a straight up rip of Snapchat – or at least, that’s how it was perceived. And, in all honesty, that’s a decent argument. The functionality is the same. The feel is similar. Hell, the story disappears after 24 hours. But, there’s a key difference. Instagram, unlike Snapchat at the time, managed to turn their Stories into an effective tool for businesses without ruining it for consumers. It’s attractive to both consumers and business.

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Click-Through Rates on Tablet Surpass Other Devices

click-through rates

It is amazing that we are exposed to so many different devices that do just about the same thing, yet we use each device differently. Therefore, each device drives different results from a marketing standpoint.

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BuzzFeed: Bridging the Gap Between Speed & Scale of Programmatic Ads

BuzzFeed

BuzzFeed is our favorite place to go for Tasty videos and quizzes and they’ve come up with a brilliant idea. They have the perfect follower base and steady reach to perfect native advertising (even though they are already the poster child of native). They even think they can come up with ads that people will actually like!  BuzzFeed is coming out with two new ad products. 

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How I got a 509% increase in leads and an 81.45% decrease in cost in 90 days on Facebook.

Video. That’s it. No magic formula. By simply putting in video and leaving everything the same – copy, targeting, and budget – we were able to drop one of our clients’ CPL cost per lead by 81.45% and increase the number of leads by a staggering 509%.

This shouldn’t come as a surprise. For months, Facebook has been pumping the power of video with metric after metric. And yes, Facebook’s video push hasn’t been without problems, but what’s more important – an impression or lead? So, the TL;DR version of this blog is that, it is my opinion (which I will fight you over), video will win on any Facebook ad 10 times out of 10. If you aren’t going video first in 2017, you’re wasting time and money.

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The Joy of Canvas

Facebook Canvas lets you combine images, video, text, and call-to-action buttons in a single, fully immersive mobile ad experience. Want to learn how to create Facebook Canvas ads? Click below and watch my demo of Canvas.

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Snapchat. The massive platform you’re missing out on.

Do you have social media FOMO? We’re here to help.

Let’s talk Snapchat –  the massive platform you are neglecting. They currently offer a few ways to get your message in front of the high demand, fast moving, 18-34 year old demographic. To monetize their 150 million strong daily user base, they have released a few options to let advertisers get messages out there. These options currently range from $5 to upwards of $750,000.

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Tiny but Mighty

smartphones

We love our phones. We all know this, right? They hold our lives in their delicate little glass bodies and have a hold on us that borders on absurd. This relationship between people and their smartphones provides a unique opportunity for marketers.

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Trends Moonwalk Back to ’99

Notice anything familiar about today’s trends…?

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