Social Searching With The Jelly App

Ask and you shall receive.

Twitter co-founder Biz Stone launched his new app, Jelly, last week, offering a new way to search with pictures and people from your social networks. While there are already several question and answer apps for your smartphone, Jelly sets itself apart by letting you ask questions with images, and we all know that visuals are a hot button in the marketing world right now. Jelly’s name was inspired by a jellyfish, which has “a loose network of nerves that act as a ‘brain’ similar to the way we envision loosely distributed networks of people coordinating via Jelly to help each other,” Stone wrote in a blog.

Here’s how it works. Start by connecting your Twitter and Facebook accounts to Jelly. Then you’ll have the option of asking a question. As the instructions state, just point, shoot and ask. You can take a picture of anything and ask a question about it. For example, Mark Zuckerberg posted a picture of a spider in his bathroom last night and asked what kind of spider it was. You could use it while you’re out shopping to get an opinion on a pair of shoes or new shirt. The options are endless for the kinds of questions you can ask and crowdsource for answers. Once you take a picture, you also have the option to zoom and draw on it.

photo (2)If you don’t have a question to ask but want to kill some time and help others, you can look through questions that other people have posted and offer your wisdom. As you can see below, a question will come up on your screen along with the answers that have already been given. You can scroll through the answers, rate them and offer your own opinion. Once you’re done, you simply swipe the image in a downwards motion and the next question appears.

Diptic

While it’s nice to be able to crowdsource for answers, the Jelly app is very simple at this point in time. On the plus side, there is a 240 character limit, so it keeps answers short and to the point. But you can’t search through question categories and there isn’t any organization of questions and answers.  It would be nice if there was a functionality in which you could tell Jelly your interests and then start to see more questions that you are knowledgeable about.

So as a business, how can you utilize this app to drive revenue? The answer lies in consumer feedback. Similar to my previous blog about crowdsourcing for content, businesses can use Jelly to find out what their consumers want out of their products or services. Post a photo of a new product and ask your audience what they think or what they would change. Find out how to connect with your audience and what they want simply by posting a picture with a question. The success of businesses utilizing the app will depend on how many people start using Jelly.

Have you downloaded Jelly? What do you think about the new app? Let us know in the comments section!

How Mobile is Your Business?

Is your business mobile? I don’t mean literally, unless you own a food truck, but are you taking advantage of mobile marketing? According to eMarketer, U.S. adults spend an average of 2 hours and 20 minutes on non-voice mobile devices every day! Are you taking advantage of this? Better yet, are you reading this on a mobile device?

Going forward, your marketing must be designed with both mobile and desktop in mind. Before you create that next email, ask yourself, “How will this look on a mobile device?” Internet traffic on mobile devices will soon exceed traffic from traditional desktops.

Use mobile marketing to create loyalty among your customers. If you are relying on loyalty “punch cards,” you might actually have the reverse effect in some cases! Let’s say you own a restaurant and pass out loyalty cards. A potential customer is out looking for a place to eat and passes by, but has forgotten their loyalty card so they probably won’t stop in. Even if they were in the mood for your food, they will go somewhere else and wait until they have their card to eat at your place. If you were to offer a deal for anyone who checks in on Foursquare (a location-based social network), you would never have to worry about that. People can also connect their Twitter or Facebook page to Foursquare so all their friends see they’re at your place. That is some great user-generated marketing right there.

If the weather is bad or you’re having a slow night, send out a quick tweet offering a special. For example, most people aren’t inclined to go out to dinner on a cold and snowy evening. As a restaurant, send out a tweet that you’ll give half priced bottles of wine to anyone who shows their server the tweet tonight. It’s a great, easy way to market on-the-go, and it also rewards your social media fans for following you.

Have you ever been into an Apple store? No matter how many people crowd their stores, you never see an angry line of people waiting to check out. Each employee can fulfill your purchase anywhere in the store with their mobile device. Imagine how much better your customer service would be if a customer walks in and finishes a transaction with one person without having to deal with multiple people or waiting in line to resolve their issues.

With mobile subscribers projected to reach 7.5 billion people by the end of 2014, can you afford not to use mobile marketing? Over the next few weeks, I will be discussing different tools and techniques for mobile marketing. Are you already using FourSquare for your business? What kind of promotions have you successfully ran? Leave a comment or connect with me on Twitter!