In their 2013 Mobile Search Moments Report, Google and Nielsen found that 77% of mobile searches occurred while users were at home or work and had a PC readily available. With 20% of all traffic occurring from smartphones or tablets, now is the time to reevaluate your business’ mobile website design to make the user experience simple and visually pleasing to increase sales.
Content Still Reigns King
While images and video are important on mobile, having the right keywords is the first step of consideration when designing a new mobile site. Google Analytics is a great tool to utilize first for ordering content in order of importance according to your audience. Using shorter words in paragraphs or providing lists with your keywords also makes the user experience better. Content coincides with the overall design of your mobile site more than you think.
Responsive Web Design
Nothing can interrupt the user experience more on mobile than having to scroll in or out and have the screen size readjust several times. This is where the buzzword, responsive web design, is important to understand. Responsive web design means having one website design that is user friendly across all devices – tablets, smartphones, EReaders, etc. – and content that fits in the different screen dimensions. Let it be known that having a better responsive web design also means an increase in page load time.
With content as your foundation and a responsive web design in order, now you can vamp up your mobile website with creative interface options. Carousels are perfect for easy right-swipe scrolling and can highlight events or specific news. Progressive disclosure icons are ideal to segment topics users are looking for. If you are selling your products online, you’ll want to be sure of having the feature to allow users to zoom in on images.
Think your website needs a face lift on mobile or desktop? We’d love to help! E-mail us at [email protected] or let us know in the comments section!