As Digital Assistants become more popular, marketers must learn how to reach people on a new platform. Digital assistant brands are scrambling to beat out the competition and get to the top. Brands are now pondering how they can bring their products to a conversational voice interface. And Digital Home Assistant companies are now frantically trying to have the device with the most “skills”. Alexa and Google combined have sold approximately 12 million devices according to data from Consumer Intelligence Research Partners.
Back in August of 2015, Facebook first announced the launched of its’ Virtual Assistant. Though not everyone has had the pleasure of testing the Virtual Assistant. As of April 2017, it has only been available to a select 10,000 users and from the looks of it, those are the only people who will ever know what the Virtual Assistant was capable of. As of 2018 Facebook has announced they are discontinuing the M project.
iPhone and Apple Watches galore! Today, September 12th marks the date for Apple’s iPhone X Event. This is the biggest and most important event for Apple in years. At iPhone X, They are announcing many new gadgets and plans for the company. Not only is this a special event for announcements, this is the first ever press event at the new Steve Jobs Theatre, part of Apple Park’s “Spaceship” campus.
We’ve all heard about wearable technology, but I don’t think we’ve stepped back to learn what it’s really composed of. They say that wearable technology actually started back in the 13th century with the invention of eye glasses. Today, we have Fit Bits, Bluetooth headsets, Apple Watch’s and more, and with any technological advance comes an adaptive transitionary period. “wearables will become the world’s best-selling consumer electronic product after smartphones,” CNBC reports, along with the forecast that wearables will exceed 305 million units in 2020. Here are 3 things to know if you want to be ready for the future wearable take off.
Here’s a question for you.
If you wanted to know what TV channel will air Conor McGregor vs Floyd Mayweather, what would you do?
In an ideal world, you’d seek an answer from your peers. And if they fail to give one, you’d turn to Google. It’s a safe choice because Google knows everything. The search engine makes it incredibly easy to find the answer to almost any question you could think of. Just type what you’re interested in knowing into the search box and voila, you’re presented with a plethora of credible resources to seek information from.
But here’s something interesting: a significant number of people are bypassing the use of Google when it comes to finding the information they’re looking for.
Instead, they’re asking their phones to find results quickly.
It has become common nature to voice your opinions on social networks, whether they are nice comments or mean comments is another story. However, it might only be sunshine and butterflies from here on out as Instagram combats hate. Instagram is combatting the hateful and “toxic” comments with their new feature. This feature uses a filtering system to determine offensive comments and spam in nine different languages.
In the last week, Snapchat has introduced its new feature, Snap Map. In order to utilize this new feature, one must update their application so I’m sure not everyone has caught wind of these changes yet. There have already been some controversial comments made about the new feature, but at the same time, it is kind of cool. A lot of social media applications have location features, but nothing quite like Snap Map has been done before.
Intel technology and the Olympic Games have big news! Intel, an American multinational corporation and technology company just announced a worldwide top partnership through 2024 with the Olympic Games. This will be a good opportunity for them to show off their newest technology. These technologies include virtual reality, 360-degree video, artificial intelligence, drones and more in hopes to enhance the high-profile sports event.
Instagram is an ideal platform for advertisers due to its lack of transparency and ability to provide native advertising. It can be difficult to differentiate between paid and unpaid content, especially when it comes to the vast number of influencers and sponsors. To be more honest and forthright with consumers, Instagram is testing a feature similar to Facebook’s.
AI has been developing exponentially since its founding in the 1950s. It’s no surprise that developments by major tech companies have already been influential in the 21st century. A new survey conducted by the University of Oxford and Yale University suggests surprising evidence for AI.