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Snap Map: The Low-Down

Snap Map: The Low-Down

In the last week, Snapchat has introduced its new feature, Snap Map. In order to utilize this new feature, one must update their application so I’m sure not everyone has caught wind of these changes yet. There have already been some controversial comments made about the new feature, but at the same time, it is kind of cool. A lot of social media applications have location features, but nothing quite like Snap Map has been done before.

Once you open the application to the camera you need to pinch the screen. That is when it will place your bitmoji character at your location on a world heat map. From there, you can scroll around and see all your friend’s characters and their current locations. Snap chat will see your friend’s locations and make suggestions about what they are doing. For example, if they are on a road, you might see your friends bitmoji in a car. There are also heat map clusters that show you the most snapchatted places in the world. The heat map clusters range in color from blue to red, with red being the most concentrated areas. You can click on these clusters and view the stories from these areas. If you share one of your snaps to “Our Story” than others can view your snaps in the clusters as well. 

Snap Map will also automatically include details about different locations, including temperature and weather changes. One of the positives of this new feature is that it can help you plan fun things to do. You can see where people go and what they are doing in certain areas and you can decide if that is something you would want to do to. If there is a big event going on you can basically live follow the event without having to be there thanks to Snap Map. Another pro is that if you don’t want people to know where your location is you can go into “ghost mode”. In ghost mode, you can still use the feature but not worry about friends or family seeing your location and every move. The coolest thing you can do with this new feature might just be the travel the world part. You can literally scroll all around the world and see snaps from different cultures and places you have never been before.

So there. That’s what all this Snap Map hubbub has been about. Makes you wonder what they are going to come up with next! Interested in reading more stories like this?  Stay up to date with the digital marketing world and social media by signing up for our weekly newsletter.