Back in August of 2015, Facebook first announced the launched of its’ Virtual Assistant. Though not everyone has had the pleasure of testing the Virtual Assistant. As of April 2017, it has only been available to a select 10,000 users and from the looks of it, those are the only people who will ever know what the Virtual Assistant was capable of. As of 2018 Facebook has announced they are discontinuing the M project.
Did you know? Instagram is testing a feature that will allow users to follow hashtags just like they do specific accounts and friends. Users can search industry-related hashtags and follow them to see related top posts and recent stories. There are a lot of reasons why I am particularly excited about this new feature that Instagram is testing. Now I know that these social apps are busting out updates left and right, but this new feature could save a lot of marketers a headache in the future and here’s why.
BuzzFeed is our favorite place to go for Tasty videos and quizzes and they’ve come up with a brilliant idea. They have the perfect follower base and steady reach to perfect native advertising (even though they are already the poster child of native). They even think they can come up with ads that people will actually like! BuzzFeed is coming out with two new ad products.
The customer is always right they say. Social media is a key place for brands to operate, meaning it must be a key place for customer care as well. Things have changed a lot in the realm of social media customer care over the past years and we are fortunate that Website Builder shared their extensive infographic with us to use as a valuable resource. Consistent customer support and proper social media strategy are musts for businesses. This Infographic, created by Website Builder, presents the importance and benefits of giving attention to the compliments on social media for business.
We are very clearly in the middle of a digital boom. This is a turning point in advertising history, where all other marketing efforts are being questioned. Does TV even matter anymore? Do people look away from their phones long enough to notice that billboard? What even works? Well, two companies, in particular, are discussing little changes they are making to stay relevant in this digital boom.
Facebook live is a relatively new feature. Social Media Today talks about how to use Facebook’s Live video features to engage with your audience. People are said to spend up to 3 times longer watching live video than other forms of video. Facebook live is generating a lot of engagement and here is a synopsis of how you too can engage with your followers this way.
If you haven’t seen The Circle in theaters yet, you’re about to see it in real life. Facebook is expanding again, except this time it’s not their social features, it’s their physical campus. Facebook has been at its current 430,000-square-foot headquarters in Menlo Park, California a little over two years now. Now, Facebook is building what it calls it’s “Willow Campus”, not just new office space.
With Snapchat’s newest update, there are a lot of cool new features, but can Snapchat keep up? The app added a backdrop feature, voice filters, games, and outbound links! Snapchat is really going all out to keep up with its competitors.
It has become common nature to voice your opinions on social networks, whether they are nice comments or mean comments is another story. However, it might only be sunshine and butterflies from here on out as Instagram combats hate. Instagram is combatting the hateful and “toxic” comments with their new feature. This feature uses a filtering system to determine offensive comments and spam in nine different languages.
Now that the social media network has reached 2 billion monthly users, Facebook has more power than ever. Recently, Mark Zuckerberg hosted Facebook’s first ever Community-Summit in Chicago. He announced there will soon be new tools to help admins and communities run smoother on the platform. Communities are a huge component of the social platform for there are over 1 million people that use Facebook groups monthly. As the largest and most influential social network in the world, Facebook has a lot of responsibility on its plate.