Back in August of 2015, Facebook first announced the launched of its’ Virtual Assistant. Though not everyone has had the pleasure of testing the Virtual Assistant. As of April 2017, it has only been available to a select 10,000 users and from the looks of it, those are the only people who will ever know what the Virtual Assistant was capable of. As of 2018 Facebook has announced they are discontinuing the M project.
The Virtual Assistant, M, could automatically complete tasks for users including purchasing items, arranging gift deliveries, reserving reservation tables, and arranging travel. This might be the end of Facebook’s Virtual assistant, but it’s the beginning of what Facebook will launch next.
M worked with humans to learn as much as it could. When a user put in a request for M, it would use its algorithm to determine what the user was in need of. If M couldn’t figure it out on its own, a human would step in and complete the request which would teach M how to handle those situations on its own in the future.
According to the MIT Technology Review, Facebook’s M assistant has been deemed “successful”. This tells me that the original goals for Facebook must not have lied within M Virtual Assistant. This was ultimately a test, and now they can move on to bigger and better things.
“We launched this project to learn what people needed and expected of an assistant, and we learned a lot,” Facebook said in an email statement to Mashable. “We’re taking these useful insights to power other AI projects at Facebook. We continue to be very pleased with the performance of M suggestions in Messenger, powered by our learnings from this experiment.”
So, there you have it. You should expect great things to come out of Facebook in the near future. And, M honestly isn’t completely gone – there are just some human tasks that we’re eliminated for now. You can still use Facebook to make a calendar appointment, order an Uber, complete a payment and obviously, send stickers and GIFs. This is only the beginning of virtual assistants.
Interested in reading more stories like this? Stay up to date with the digital marketing world and sign up for our weekly newsletter.