Build Your Audience – Tailoring Your Brand Message

“Are the blades any good? No, our blades are f**king great.” – Michael Dubin, CEO, Dollar Shave Club

With a simple, but clever and witty marketing techniques, Dollar Shave Club made waves disrupting the traditional way razors were bought and sold. With the launch of its first YouTube video in March of 2012, Dollar Shave Club propelled itself into the limelight to eventually be acquired by Unilever for around a billion dollars.

How did they do it? As Alec Brownstein, Dollar Shave Club’s executive director, stated, they “bit down on a human truth and didn’t let go.” They figured out exactly who their audience is and tailored a message that fed into their audience’s needs. Though there’s quite a broad audience that uses a razor – basically everyone – they focused that audience to the every-day man. The guy who’s straight up, has a witty sense of humor, and doesn’t like to wait around to get what he needs. They catered to every one of those needs and double-downed on them.

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Creating A Kick-Ass Pitch Deck

Preparing for a presentation can be pretty nerve-wracking. Making sure you communicate your message correctly and accurately is key. Between picking the right platform to present your pitch, making sure the right slides are included and knowing how to design the presentation, there’s a lot to consider when creating your pitch deck.

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What is Datally?

Datally

What is Datally you ask? Google’s newest app designed to help you manage and understand your data usage. It can be a struggle to stay within your data limits, especially when one “rogue” app has the capability to drain all your data.  With Datally, you can control your data usage in a way that hasn’t been there before.

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Using Facebook Live to Engage with Followers

Facebook Live

Facebook live is a relatively new feature. Social Media Today talks about how to use Facebook’s Live video features to engage with your audience. People are said to spend up to 3 times longer watching live video than other forms of video. Facebook live is generating a lot of engagement and here is a synopsis of how you too can engage with your followers this way.

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Snap Map: The Low-Down

Snap Map: The Low-Down

In the last week, Snapchat has introduced its new feature, Snap Map. In order to utilize this new feature, one must update their application so I’m sure not everyone has caught wind of these changes yet. There have already been some controversial comments made about the new feature, but at the same time, it is kind of cool. A lot of social media applications have location features, but nothing quite like Snap Map has been done before.

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Boosting Your Creative Confidence

If you work in a profession that relies on your creativity, you have probably experienced a halt in your abilities to come up with crafty content.

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Qualitative vs. Quantitative Data

Qualitative vs. Quantitative Data

Qualitative and quantitative may seem similar enough to be interchangeable, but this can be a destructive mindset.

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The Best Damn E-Commerce Page

e-commerce

E-Commerce pages are immensely important when it comes to a buyer’s journey. They are where the magic happens.

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The Powerfully Timid New Trend in Color

color

One of the hardest tasks of any campaign is simply grabbing the attention of the intended audience. Choosing color can be an even more daunting task than determining the actual copy. Not only that, but what is attractive to consumers changes constantly. Well, let us introduce you to the latest trend: pastels.

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How to Generate Leads On Facebook.

Okay, so let’s talk leads. No matter what industry you’re in, it’s possible to use Facebook to generate quality leads and sales. I’m not going to fill this blog with click-bait content because one of the great minds of our time once said:  “ain’t nobody got time for that.” What we are going to do is hit you with straight facts in this quick how-to that will help you generate business from social. There are four ways to generate leads on Facebook some are stronger than others, but they all serve their purpose.

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