Facebook live is a relatively new feature. Social Media Today talks about how to use Facebook’s Live video features to engage with your audience. People are said to spend up to 3 times longer watching live video than other forms of video. Facebook live is generating a lot of engagement and here is a synopsis of how you too can engage with your followers this way.
In the last week, Snapchat has introduced its new feature, Snap Map. In order to utilize this new feature, one must update their application so I’m sure not everyone has caught wind of these changes yet. There have already been some controversial comments made about the new feature, but at the same time, it is kind of cool. A lot of social media applications have location features, but nothing quite like Snap Map has been done before.
One of the hardest tasks of any campaign is simply grabbing the attention of the intended audience. Choosing color can be an even more daunting task than determining the actual copy. Not only that, but what is attractive to consumers changes constantly. Well, let us introduce you to the latest trend: pastels.
Okay, so let’s talk leads. No matter what industry you’re in, it’s possible to use Facebook to generate quality leads and sales. I’m not going to fill this blog with click-bait content because one of the great minds of our time once said: “ain’t nobody got time for that.” What we are going to do is hit you with straight facts in this quick how-to that will help you generate business from social. There are four ways to generate leads on Facebook some are stronger than others, but they all serve their purpose.
By 2017, the US DIY (do-it-yourselfer) market is expected to balloon to a whopping $40.7 billion annually. So if you happen to have a product that lands in that market, your industry is on an uphill climb. All that means, however, is your market will only become more competitive and more segmented.
So what are the best target demographics for the DIY shopper? To start, let’s look at the home life of your regular DIYer. Using some of the many tools available we can come up with a buyer persona. This build out would clearly change depending on the product, but for the sake of argument, let’s pretend you’re searching for someone wanting to renovate a kitchen or another room in their house.
Did you hear Star Wars is coming out? By now most people by now have seen the movie, and nearly everyone has seen at least some of Disney’s advertising for it. No matter how in your face Disney was with the Star Wars promotion, most were harmless (though perhaps overdone) and some even clever. There a few special occasions that they may have gone overboard though….
Your business shouldn’t be targeting “millennials.” By that, I don’t mean that you shouldn’t be marketing to individuals within that age group. Rather, your business needs to stop thinking of all millennials as “millennials” and think of them as more than that.