Bing, Bing, Bing…We Have a Winner!

Bing

Nothing compares to Google’s search engine market share at 77.43% as of April 2017, but Bing still has a fairly large audience. Microsoft, owner of the search engine Bing, might be getting a leg up and intends to make Bing have the strongest Artificial Intelligence company offering.

Read More

Facebook is Tapping into Pre-Roll Ads to Combat Their Challenges with Video

pre-roll ads

We’re all familiar with pre-roll ads (you know the ones that play before you can watch a video) and we all know we hate them. If given the option to skip, everyone does. Despite knowing how much users hate pre-roll ads, Facebook will begin testing this format next year.

Read More

Without Net Neutrality, There Will be Less Awesome Art

net neutrality

T-Minus 6 days till take off!

Read More

What is Datally?

Datally

What is Datally you ask? Google’s newest app designed to help you manage and understand your data usage. It can be a struggle to stay within your data limits, especially when one “rogue” app has the capability to drain all your data.  With Datally, you can control your data usage in a way that hasn’t been there before.

Read More

Snapchat Launches Redesign Similar to Other Platforms

snapchat launches redesign

One of the big differences between Snapchat and other social media platforms is the lack of being able to connect with people outside of your friends. On Facebook, Instagram, and Twitter, you are exposed to not only your friends but also brands. This makes it easy to connect with various communities of people. In an effort to branch out and stay true to their known intimate approach, Snapchat has launched a redesign.

Read More

Keep the Net Open | Support Net Neutrality

Net Neutrality

At first, I was completely ignoring this whole net neutrality thing. Because, well they were throwing the phrase out there all the time, I assumed it was a lighter situation. It wasn’t until one day a co-worker of mine was like “I just want to tell you my perspective on this because it’s a huge deal”.

Read More

Introducing ‘Local’ to the Facebook Family of Apps

Local

The Facebook Family of apps is growing! It’s time to open up that App store and check out Facebook’s newest member – Local. Facebook wants to be the only platform you will ever need. The newest application, Local, could be bad news for Trip Advisor, Yelp, the like, and possibly even apps like Ticket Master and Live Nation! 

Read More

Google & Facebook Dominate US Ad Share Market

US ad share market

This shouldn’t be too surprising to anyone, but now that the numbers are released we can clearly see the duopoly forming between Facebook and Google. Digital Context Next shared a chart showing the drastic increase in Google and Facebook’s ad share from 2004 to now. In 2017, Google and Facebook own between 60% and 70% of the total US ad share market. Google is the master of paid search and Facebook is the master of display. Together, they are the taking over the digital advertising sphere. 

Read More

Instagram’s Latest Video Features: Stop Motion & SuperZoom

Stop Motion

Facebook and Instagram are on the leading edge when it comes to fun and captivating new video features. Boomerang took us by storm, but that’s old news now. Instagram is coming out with an array of new video tools including SuperZoom and  “Stop Motion” videos.

Read More

Social Media Censorship: What happened to Free Speech?

Social Media Censorship

Have you ever watched a video or read an article one day, try to find it the next and it’s gone? I have. There is a recent trend of social media giants censoring and deleting content. It makes sense to delete racy and inappropriate materials, but this is not the case. The non-profit conservative educational organization, Prager University is finally doing something about this censorship and has sued Google. YouTube has made it so Prager University’s videos are not seen by certain groups of people due to their conservative stance and they are not going to take it.

Read More