The recent addition of Snap Map, the map feature that lets you share your location with friends in real-time is getting an addition of its own. Now Snapchat wants to offer businesses more by offering users more information on their friend’s locations.
In an attempts to eliminate certain categories of ads, Google is introducing new ad filters. How are these filters powered? By machine learning of course, much like everything else today. Publishers can use these filters to block certain racist or spammy ads from their sites. Publishers have expressed their concern with certain ads they have seen on their site in the past.
Facebook is at it again with its tests and fancy updates. This time, they are working on providing more context to users in what they see on their newsfeed. Like any digital test, there will be a test and control group of people. The test group will have access to an “i” button atop links to certain articles in their newsfeed.
The customer is always right they say. Social media is a key place for brands to operate, meaning it must be a key place for customer care as well. Things have changed a lot in the realm of social media customer care over the past years and we are fortunate that Website Builder shared their extensive infographic with us to use as a valuable resource. Consistent customer support and proper social media strategy are musts for businesses. This Infographic, created by Website Builder, presents the importance and benefits of giving attention to the compliments on social media for business.
Walmart, in desperate attempts to compete with Amazon, is now offering same-day delivery in New York City. They recently acquired Parcel, a logistics company to help maneuver the city. The start-up, Parcel handles scheduled and same-day delivery services in NY for online retailers and meal-prep companies.
Pandora, the Internet music streaming application, is launching an incentive-based ad program called Video Plus. Video Plus rewards viewers with song replays and the ability to skip tunes in exchange for their ad views. To put it simply, Video Plus ads are sponsored playbacks and skips.
Google just let out a teaser video and we don’t know what to think. It’s a little ominous if you ask me. The ad sheds no light on what kind of phone this is going to be. But, after some simple Google browsing, I was able to determine Oct. 4 marks the release date for the new Google Pixel 2. Check out Google’s recent video ad below.
As much as we enjoyed the dancing hot dog, I bet we enjoy our selfies even more! Snapchat’s latest augmented reality feature allows you to bring your personal Bitmoiji to life. Along with AR capabilities, Bitmoji is arguably one of Snapchat’s most popular features.
iPhone and Apple Watches galore! Today, September 12th marks the date for Apple’s iPhone X Event. This is the biggest and most important event for Apple in years. At iPhone X, They are announcing many new gadgets and plans for the company. Not only is this a special event for announcements, this is the first ever press event at the new Steve Jobs Theatre, part of Apple Park’s “Spaceship” campus.
Facebook messenger is fantastic. Seriously. It’s a massive platform that so many brands are not using today. And many of those that do use it don’t even begin to understand its capabilities. Honestly, there are so many things this platform can do. Remember Zuck’s ultimate goal is to make it so you never have to leave the facebook app when doing anything online or digital. Since knowing this stuff is quite literally my job, here are some of my favorite things messenger can do that you do not know about.