“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin
In today’s market, it’s essential to be connected through social media. With the ease of reach, and the fact that one out of every five minutes someone spends on their phone they’re looking at some form of social media, it’s imperative to garner that audience. One of those ways is through Instagram. Instagram is famous for being able to display creative-heavy content right in front of your audience. Instagram hosts many features for displaying content.
One of those features is Instagram Stories. What is it you might ask? When Instagram Stories first came out in August of 2017, all anyone could talk about was that it was a straight up rip of Snapchat – or at least, that’s how it was perceived. And, in all honesty, that’s a decent argument. The functionality is the same. The feel is similar. Hell, the story disappears after 24 hours. But, there’s a key difference. Instagram, unlike Snapchat at the time, managed to turn their Stories into an effective tool for businesses without ruining it for consumers. It’s attractive to both consumers and business.