The New Normal: How Messaging is Moving Business

For businesses, relationships are everything and every relationship starts with a conversation. This notion has stayed true since the first trade happened between cavemen. Today, we no longer have to rely on quickly moving from cave to cave to have interactions with others. We have tools and mediums that connect us instantly to whomever we choose. Messaging and messaging apps have been on a meteoric rise in the last few years.

By the end of 2018, nearly 78 percent of the world’s smartphone users will use a messaging app – whether it’s Facebook Messenger, WhatsApp, Viber – to host their conversations. By 2021, it’s predicted that the user base for mobile messaging apps will rise by another 23 percent.

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Chatbots, How They Can be Useful on Your Site

“Imagine how you would be if you were not connected.” -Created by InspiroBot

Chatbots, they’re everywhere. Sometimes you don’t even realize you’re talking to one. Still, they have their issues, we can defeat them quite easily still by asking out-of-left-field questions or repeating ourselves like a fool. But, that’s not to say they haven’t improved. In fact, they’ve evolved so significantly in the past year thanks to artificial intelligence (AI) and the natural language programs that power them that sometimes they feel human – queue the AI takeover. Though we’re not on that level yet – thank you baby Jesus – chatbots are becoming an ever-present force among business and marketing which is further accelerating their development.

By 2020, more than 85 percent of customer interactions will be handled by a machine or effective virtual assistant and will be the top way for businesses to differentiate themselves.

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