Are Emojis Ok to Use in the Marketing World?

June 21, 2018 Tags: digital marketing, email marketing Joe Ruley

There’s currently a heated discussion going on throughout the marketing world and it’s centered around the emoji. Should brands use them? If brands do use them, when is it acceptable and how often can you use them?

There’s two sides to the debate. Some are adamant about their use, saying it humanizes brands and brings a light-hearted, welcoming tone. The flip side, they’re unprofessional, crude, and can bring mixed meanings to your message.

Emojis are an integral part of digital communication, especially among millennials. I opened my phone and within looking through two text messages I came across an emoji. Recent studies show that 92 percent of the online population uses emojis on a regular basis whether it’s through text message or another form of messaging.

DTOX Your Lead Data to Discover Marketing Gold

March 26, 2018 Tags: data, digital marketing, Digital Strategy, experiential marketing, Leads Sierra Webb

“To find twice the gold, you’ll need far more than to simply double your labors“–H.B. Striskey, 1851

Authentic leads are hard-earned currency, too, but that data is the first step, not your last. The good news is that it gets so much easier from here. Gathering is the hard part, and now those leads you’ve collected are about to sparkle.

Akin to an algorithm that continues to learn and adapt as it goes, the DTOX process analyzes and deconstructs your data to uncover subtle, embedded opportunities. Those opportunities feed a blended approach that hyper targets custom audiences using a more thoughtful methodology. The customer relationship becomes an evolving journey as the learning continues. A journey that delights your customers and invites them along.

Cryptocurrencies and Their Impact on Digital Marketing

December 25, 2017 Tags: bitcoin, cryptocurrency, digital marketing Sierra Webb

Cryptocurrency is a digital currency whereby encryption techniques are employed to regulate the production of currency without being overlooked by a central authority. It is completely decentralized and makes it impossible to double spend.

Bitcoin, an innovative payment network and a new kind of money, is the worlds first cryptocurrency. Bitcoin was created in 2009 and is a place where you can digitally transfer funds from peer-to-peer. Thanks to the decentralized encrypted platform, it is cost-effective and secure with low transfer fees, fast transaction processing, an easily-checked currency trail and protection against identity theft. It comes as no surprise that a digital currency could impact digital marketing.

3 Things to Know About Wearable Technology

August 24, 2017 Tags: digital marketing, technology Sierra Webb

We’ve all heard about wearable technology, but I don’t think we’ve stepped back to learn what it’s really composed of. They say that wearable technology actually started back in the 13^th century with the invention of eye glasses. Today, we have Fit Bits, Bluetooth headsets, Apple Watch’s and more, and with any technological advance comes an adaptive transitionary period. “wearables will become the world’s best-selling consumer electronic product after smartphones,” CNBC reports, along with the forecast that wearables will exceed 305 million units in 2020. Here are 3 things to know if you want to be ready for the future wearable take off.

Heineken Sheds Light on it’s Current Marketing Focus

August 8, 2017 Tags: Advertising, branding, content marketing, digital marketing Sierra Webb

There has been much talk about what the future of TV will look like. Is TV going away? Well, Heineken seems to be taking its dollars away from TV and into top dogs, Facebook and Google. Their objective is to focus on reaching as many people as possible and they believe digital is the answer. It helps to look at what big name brands are doing to get a clearer picture of where things are headed.

Social Media Marketers Compared to Normal People

June 27, 2017 Tags: Advertising, brands, content marketing, digital advertising, digital marketing, online marketing, Social Media Sierra Webb

There has been a recent debate about whether social media markers can even relate to normal people. An Australian study titled AdNation 2017 has a lot to say about advertising agencies. Apparently, agencies are “out of touch with the general public”. The survey concluded that people are more likely to trust and get entertainment from a television commercial compared to social media. Let’s look at some other findings of those surveyed.

Image Based Targeted Advertising

June 14, 2017 Tags: ad targeting, digital advertising, digital marketing Anna Bruick

Targeted advertising, much like everything else, has seen many changes throughout history. It has had to adapt and keep up with transitions in technology and culture. Now, we are living in the middle of a digital media based world. The major trend in this realm today is storytelling, pictures, and visual-based content. Advertising must, once again, adapt its style and targeting to this trend.

Facebook Algorithm 101

May 31, 2017 Tags: digital marketing, Facebook, Facebook Algorithm, social media strategy Anna Bruick

Understanding the Facebook algorithm can be a bit of a headache. It is crucial in ensuring your content gets in front of people in their newsfeed. Facebook’s VP of News Feed, Adam Mosseri, recently broke down the process. Keep reading for more.

Why Your Business Should Use Digital Marketing

April 10, 2017 Tags: digital marketing, marketing strategy Anna Bruick

Digital marketing is more than just posting on Facebook once or twice a day. It’s having a mobile friendly website for better user experience. It’s optimizing keywords for better SEO performance (and there are different kinds of SEO too!). According to Hubspot, Digital marketing “is an umbrella term for all your online marketing efforts. Businesses leverage digital channels such as Google search, social, media, email, and their websites to connect with their current and prospective customers.” Pretty simple huh?

The Future of Search

March 17, 2017 Tags: Advertising, digital marketing Anna Bruick

Search advertising options have been limited and stagnant for years, as Google has dominated the market. But times may be changing, and marketers may see more options in the future.

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