3 Things to Know About Wearable Technology

Wearable Technology

We’ve all heard about wearable technology, but I don’t think we’ve stepped back to learn what it’s really composed of. They say that wearable technology actually started back in the 13th century with the invention of eye glasses. Today, we have Fit Bits, Bluetooth headsets, Apple Watch’s and more, and with any technological advance comes an adaptive transitionary period. “wearables will become the world’s best-selling consumer electronic product after smartphones,” CNBC reports, along with the forecast that wearables will exceed 305 million units in 2020. Here are 3 things to know if you want to be ready for the future wearable take off.

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Heineken Sheds Light on it’s Current Marketing Focus

Heineken

There has been much talk about what the future of TV will look like. Is TV going away? Well, Heineken seems to be taking its dollars away from TV and into top dogs, Facebook and Google. Their objective is to focus on reaching as many people as possible and they believe digital is the answer. It helps to look at what big name brands are doing to get a clearer picture of where things are headed. 

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Social Media Marketers Compared to Normal People

Social Media Marketers Compared to Normal People

There has been a recent debate about whether social media markers can even relate to normal people. An Australian study titled AdNation 2017 has a lot to say about advertising agencies. Apparently, agencies are “out of touch with the general public”. The survey concluded that people are more likely to trust and get entertainment from a television commercial compared to social media. Let’s look at some other findings of those surveyed.

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Image Based Targeted Advertising

Image-based targeted advertising

Targeted advertising, much like everything else, has seen many changes throughout history. It has had to adapt and keep up with transitions in technology and culture. Now, we are living in the middle of a digital media based world. The major trend in this realm today is storytelling, pictures, and visual-based content. Advertising must, once again, adapt its style and targeting to this trend.

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Facebook Algorithm 101

Facebook Algorithm

Understanding the Facebook algorithm can be a bit of a headache. It is crucial in ensuring your content gets in front of people in their newsfeed. Facebook’s VP of News Feed, Adam Mosseri, recently broke down the process. Keep reading for more.

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Why Your Business Should Use Digital Marketing

Why Your Business Should Use Digital Marketing

Digital marketing is more than just posting on Facebook once or twice a day. It’s having a mobile friendly website for better user experience. It’s optimizing keywords for better SEO performance (and there are different kinds of SEO too!). According to Hubspot, Digital marketing “is an umbrella term for all your online marketing efforts. Businesses leverage digital channels such as Google search, social, media, email, and their websites to connect with their current and prospective customers.” Pretty simple huh?

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The Future of Search

Search advertising options have been limited and stagnant for years, as Google has dominated the market. But times may be changing, and marketers may see more options in the future.

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Why Nostalgia May Be the Answer to B2B Conversions

nostalgia-via-packaging

We grew up too fast, didn’t we?

I still remember the days when I asked my mother why the hyenas were willing to work for Scar. Also, I will never forget Arthur’s reggae song with the character walking down the sidewalk.

A journey into the past, whether in the form of a cherished cartoon, an old box-office hit, or even a retro image, has the ability to make us stop dead in our tracks and smile.

Like our future, we give regular attention to our past, the days that served us well. And it’s little surprise that the allure of good old memories is stronger now than ever in an era filled with mounting dread.

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Leveraging Instagram to Boost Your B2B Brand

Leverage Instagram for B2B

Consider: 600 million monthly users, 300 million daily users, and 1.5 businesses worldwide. What do all these numbers reference? Instagram. In 2016. Instagram was used by 48.8% of brands – a number that is expected to rise to 70.7% by 2017.

Selfies, food images, and more flood Instagram news feeds daily. In this Millennial-driven world, Instagram would lend itself more to B2C brands, wouldn’t it? You’re not wrong, it does. According to Instagram, some of the industries that have found early success using its ads include “e-commerce, travel, entertainment, and retail.” But does that mean that B2B businesses can’t leverage Instagram? Absolutely not!

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Digital Marketing trends in 2017

Digital Marketing

These Digital Marketing trends are expected to rule to 2017. Which ones will you be following? 

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