There’s currently a heated discussion going on throughout the marketing world and it’s centered around the emoji. Should brands use them? If brands do use them, when is it acceptable and how often can you use them?
There’s two sides to the debate. Some are adamant about their use, saying it humanizes brands and brings a light-hearted, welcoming tone. The flip side, they’re unprofessional, crude, and can bring mixed meanings to your message.
Emojis are an integral part of digital communication, especially among millennials. I opened my phone and within looking through two text messages I came across an emoji. Recent studies show that 92 percent of the online population uses emojis on a regular basis whether it’s through text message or another form of messaging.