Search advertising options have been limited and stagnant for years, as Google has dominated the market. But times may be changing, and marketers may see more options in the future.
We grew up too fast, didn’t we?
I still remember the days when I asked my mother why the hyenas were willing to work for Scar. Also, I will never forget Arthur’s reggae song with the character walking down the sidewalk.
A journey into the past, whether in the form of a cherished cartoon, an old box-office hit, or even a retro image, has the ability to make us stop dead in our tracks and smile.
Like our future, we give regular attention to our past, the days that served us well. And it’s little surprise that the allure of good old memories is stronger now than ever in an era filled with mounting dread.
Consider: 600 million monthly users, 300 million daily users, and 1.5 businesses worldwide. What do all these numbers reference? Instagram. In 2016. Instagram was used by 48.8% of brands – a number that is expected to rise to 70.7% by 2017.
Selfies, food images, and more flood Instagram news feeds daily. In this Millennial-driven world, Instagram would lend itself more to B2C brands, wouldn’t it? You’re not wrong, it does. According to Instagram, some of the industries that have found early success using its ads include “e-commerce, travel, entertainment, and retail.” But does that mean that B2B businesses can’t leverage Instagram? Absolutely not!
No matter if you want to build a wall or tear it down, there will always be a language barrier for some here in America. Facebook wants to help you cost effectively break down that barrier by offering tons of language features.
Amongst a digital marketing world where companies are constantly trying to outdo each other and advertise in the newest and greatest way, the banner ad seems to be dying. There’s a reason why the term “banner blindness” is around. Soon, it’s expected to lay alongside the popup ads in the digital-marketing graveyard.
In-store advertising has been used for years. Even video advertising has been used in stores before…but, not like this. Now, stores are able to use in-store video ads on refrigerator doors.
While being tasted at grocery stores, convenience stores, and drug stores, these video ads proved to be a success. Over the 11 weeks, stores saw a 13% increase in traffic to cooler doors with a 4% increase in sales of products from coolers with video ads. Additionally, they saw a 19% increase in sales of promoted fountain drinks. This success is driven mostly by the “wow” factor as many people have never seen anything similar.
Being sold at a reasonable price, companies are able to invest in this technology or brands can foot the bill to get their video ad running in store.
When people think “digital marketing” they think the internet. Ads, websites, and social media is all the digital advertising there is right? Wrong. Many companies use digital billboards or digital flyers to promote their brand. Burger King is one of these companies. For their most recent campaign, they are asking consumers to take selfies of themselves eating whoppers. These pictures are then used on digital billboards around the world in cities without a Burger King location with a message along the lines of “too bad this can’t be you.”
Marketing is always changing, so is digital marketing. Sometimes it’s changing so quickly that trends and statistics are different just week to week. Here are 9 amazing statistics from the digital marketing world from the past week.
- Facebook users are posting fewer statuses and less original content. In fact, 66 percent of Facebook user didn’t post a single status over a three-month period. This is dangerous to Facebook because without original content, how does the platform plan to continue?
- The number of social networks that Facebook users are active on has increased to 4.3.
- 30 percent of clients and 27 percent of suppliers believe that “consumer-specific data collected passively” will be the most important source of data for insights creation two years from now. This includes cookies on a consumer’s computer to capture their browsing history.
- Facebook may have the largest worldwide membership, but it is not first in visitation. This is held by YouTube.
- 58 percent of Gen Y consumers consider themselves addicted to their smartphones.
- “Mobile Internet” stocks were down 15 percent during the third quarter.
- By 2016, 39.5 million US adults will have worn wearables, including smartwatches and fitness trackers. This is expected to more than double by 2018.
- 41 percent of survey respondents say that it takes anywhere from 1 to 4 digital product reviews before they will buy a product.
- Facebook has released its new promo unit Slideshow in Kenya and Nigeria. The ad unit uses photo slideshows designed for slower internet connections and to use less data than video. These are likely to be popular in African countries. Coca Cola has tested it and, in just two weeks, reached 2 million consumers and increased brand awareness by 10 points.