Facebook Algorithm 101

Facebook Algorithm

Understanding the Facebook algorithm can be a bit of a headache. It is crucial in ensuring your content gets in front of people in their newsfeed. Facebook’s VP of News Feed, Adam Mosseri, recently broke down the process. Keep reading for more.

First, the Facebook Algorithm ranks your content. The four steps it takes to rank your content goes something like this:

  • Inventory
  • Signals
  • Predications
  • Score

Let’s start with inventory. Basically, Facebook scans everything possible that could be shown to you by looking at your friends and pages you follow. Facebook then considers how interested you would be in viewing certain content. It takes data such as who posted the story, what device you’re on, the time, how much bandwidth you have and more. These datas are called “signals” which help Facebook make informed decisions on what you should see. In addition, Facebook then calculates predictions. For example, it calculates how likely you are to engage with a post through likes, comments, shares, etc. Through all this data, Facebook develops a “relevance score” for how interested it thinks you’ll be in a story.

So how to do make sure your content appears in front of people you want it to? It’s obvious that you want to create content that engages your target audience and is relevant and valuable to them. Some other tips include minimizing negative feedback and encouraging positive feedback through comments and reactions. In addition, keep your content consistent.

Read more on the Facebook Algorithm and how to optimize your posts.

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