Facebook Attribution – Measuring People-Based, Cross-Device Results

In today’s age, people are constantly moving about, using multiple devices, and multiple browsers and channels. This can make it quite difficult to see the impact your marketing efforts have on your business. On top of all of that, traditional attribution systems no longer offer the full picture on the effectiveness of your marketing.

Someone could have seen your ad on their phone while perusing Facebook or searching for something on Safari, and then gone back to their house and bought the item using their laptop. With traditional marketing methods, there’s no real way to measure whether that ad had an effect on the user’s decision to buy your product.

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Facebook Advertising: Is it Worth it?

Content is the atomic particle of all digital marketing. – Rebecca Lieb

There are plenty of routes to take when it comes to digital marketing. Choosing the right platform or platforms for your business is exceedingly important because each one has its own benefits while also staying unique among itself. On top of choosing what platforms work best for your business, your digital campaign can be broken down into two distinct categories – your organic campaign and your bought campaign. The aim of both is to get more likes, followers, engagement, and connections. Doing so will eventually lead to actual conversations and eventually, customers.

The difference between the two is slight, but ultimately, important. Your organic efforts will entail the curation and creation of content. This can be in the form of writing blogs, tweeting, linking to breaking news in your industry, or producing videos on your company. Why do this? To drive traffic to your website and expand your reach and brand awareness.

In 2017, Facebook had on average more than two-billion active users. That’s a hell of a lot of people. It continues to be the top social site and continues to be the go-to for digital advertisers. Which is why it makes sense for companies to choose Facebook as their primary platform for their social media presence.

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Measuring the Influence – What to Look for in Your Influencers

Using influencers is a more personable way a brand can reach the audience they want to have using their products.

Influencer marketing is one of the many new golden children of the marketing world – and it makes sense. What brand wouldn’t want to have a person who actively engages with and has the trust of their audience to take their product and give a positive review of it. According to Nielson, 92 percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising – an increase of 18 percent since 2007. Closely following suit to word-of-mouth is online consumer reviews coming in at 70 percent. This online consumer review is where an influencer come in to play.

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No Offense, but May I Speak with a Chatbot?

chatbot

In 2001, GooglyMinotaur, an AOL Instant Messenger bot, was developed by ActiveBuddy to promote Radiohead’s fifth album, Amnesiac. Its release marks one of the earliest commercial uses of Chatbots. After conversing with nearly one million people about Radiohead related content, the bot was switched off. The cause of death is undetermined.

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Facebook News Feed Update 2018

news feed

Facebook recently announced major changes to its News feed. Changes that will most likely affect your business page in one way or another. The update? Basically, there will be less public content in the News feed. This includes videos and other posts from publishers or businesses. Business page posts will continue to appear in the News feed though there will be less of them.

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The Key Players in the Up & Coming Digital Assistant Market

digital assistant

As Digital Assistants become more popular, marketers must learn how to reach people on a new platform. Digital assistant brands are scrambling to beat out the competition and get to the top. Brands are now pondering how they can bring their products to a conversational voice interface. And Digital Home Assistant companies are now frantically trying to have the device with the most “skills”. Alexa and Google combined have sold approximately 12 million devices according to data from Consumer Intelligence Research Partners.

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The End of Facebook’s ‘M’ Virtual Assistant is Just the Beginning

Virtual Assistant

Back in August of 2015, Facebook first announced the launched of its’ Virtual Assistant. Though not everyone has had the pleasure of testing the Virtual Assistant. As of April 2017, it has only been available to a select 10,000 users and from the looks of it, those are the only people who will ever know what the Virtual Assistant was capable of. As of 2018 Facebook has announced they are discontinuing the M project.

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Facebook is No Longer Focusing on Pleasing Publishers

publishers

Over the last two decades, Facebook has been working on improving its platform for publishers with things like Instant Articles and News Feed Videos. Did they change their minds? Digiday, the digital media platform, has a “confessions series” in which they “exchange anonymity for candor”. I’m shocked to read the most recent confessions of an audience development head at a midsize digital publisher. Apparently, going into 2018 publishers aren’t as keen on Facebook as they once were.

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Goodbye ‘Engagement Bait’, You Won’t be Missed

engagement bait

Facebook once again updates its algorithm. Now, it will give much less reach to posts that use “engagement bait” tactics. Engagement bait refers to any post that encourages users to vote, like or share a post. If you repeatedly share content like this, eventually all your posts will be “demoted”.

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Snapchat Launches Redesign Similar to Other Platforms

snapchat launches redesign

One of the big differences between Snapchat and other social media platforms is the lack of being able to connect with people outside of your friends. On Facebook, Instagram, and Twitter, you are exposed to not only your friends but also brands. This makes it easy to connect with various communities of people. In an effort to branch out and stay true to their known intimate approach, Snapchat has launched a redesign.

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