One of the big differences between Snapchat and other social media platforms is the lack of being able to connect with people outside of your friends. On Facebook, Instagram, and Twitter, you are exposed to not only your friends but also brands. This makes it easy to connect with various communities of people. In an effort to branch out and stay true to their known intimate approach, Snapchat has launched a redesign.
Did you know? Instagram is testing a feature that will allow users to follow hashtags just like they do specific accounts and friends. Users can search industry-related hashtags and follow them to see related top posts and recent stories. There are a lot of reasons why I am particularly excited about this new feature that Instagram is testing. Now I know that these social apps are busting out updates left and right, but this new feature could save a lot of marketers a headache in the future and here’s why.
Facebook and Instagram are on the leading edge when it comes to fun and captivating new video features. Boomerang took us by storm, but that’s old news now. Instagram is coming out with an array of new video tools including SuperZoom and “Stop Motion” videos.
Should political advertising even be a thing? Stating your case and letting people decide for themselves should be how it is, unfortunately, that’s not the case. Even though we can’t eliminate political advertising, Facebook is trying it’s best to clean up the political ads on its platform; however, even Facebook can’t monitor these things entirely. Let’s face it when it comes to Facebook and politics things can get kinda complicated.
Facebook is testing a subscription model for Instant Articles. They say that they want publishers to be able to monetize their efforts and stay more connected to their audiences. Instant articles allow publishers to quickly create fast and interactive articles on Facebook.
The recent addition of Snap Map, the map feature that lets you share your location with friends in real-time is getting an addition of its own. Now Snapchat wants to offer businesses more by offering users more information on their friend’s locations.
Facebook is at it again with its tests and fancy updates. This time, they are working on providing more context to users in what they see on their newsfeed. Like any digital test, there will be a test and control group of people. The test group will have access to an “i” button atop links to certain articles in their newsfeed.
The customer is always right they say. Social media is a key place for brands to operate, meaning it must be a key place for customer care as well. Things have changed a lot in the realm of social media customer care over the past years and we are fortunate that Website Builder shared their extensive infographic with us to use as a valuable resource. Consistent customer support and proper social media strategy are musts for businesses. This Infographic, created by Website Builder, presents the importance and benefits of giving attention to the compliments on social media for business.
We all know the struggle of figuring out what to do with our stuff when cleaning out closets, downsizing, or just simply feng shui-ing. We also know the struggle of needing a certain item for cheap and as soon as possible. And we know how much we love to just browse. That’s why Facebook gave you Marketplace. From finding the things you need, getting great deals, and honestly just browsing around (sometimes stumbling across funny things people are selling) “Marketplace is a convenient destination on Facebook to discover, buy and sell items with people in your community and all over the world.” Marketplace is going to help us see the value in the stuff we own and help other people find the things they need. There have been a lot of questions and concerns regarding Facebook Marketplace and this blog is here to clear the air!