Facebook recently announced major changes to its News feed. Changes that will most likely affect your business page in one way or another. The update? Basically, there will be less public content in the News feed. This includes videos and other posts from publishers or businesses. Business page posts will continue to appear in the News feed though there will be less of them.
As Digital Assistants become more popular, marketers must learn how to reach people on a new platform. Digital assistant brands are scrambling to beat out the competition and get to the top. Brands are now pondering how they can bring their products to a conversational voice interface. And Digital Home Assistant companies are now frantically trying to have the device with the most “skills”. Alexa and Google combined have sold approximately 12 million devices according to data from Consumer Intelligence Research Partners.
Back in August of 2015, Facebook first announced the launched of its’ Virtual Assistant. Though not everyone has had the pleasure of testing the Virtual Assistant. As of April 2017, it has only been available to a select 10,000 users and from the looks of it, those are the only people who will ever know what the Virtual Assistant was capable of. As of 2018 Facebook has announced they are discontinuing the M project.
Over the last two decades, Facebook has been working on improving its platform for publishers with things like Instant Articles and News Feed Videos. Did they change their minds? Digiday, the digital media platform, has a “confessions series” in which they “exchange anonymity for candor”. I’m shocked to read the most recent confessions of an audience development head at a midsize digital publisher. Apparently, going into 2018 publishers aren’t as keen on Facebook as they once were.
Facebook once again updates its algorithm. Now, it will give much less reach to posts that use “engagement bait” tactics. Engagement bait refers to any post that encourages users to vote, like or share a post. If you repeatedly share content like this, eventually all your posts will be “demoted”.
One of the big differences between Snapchat and other social media platforms is the lack of being able to connect with people outside of your friends. On Facebook, Instagram, and Twitter, you are exposed to not only your friends but also brands. This makes it easy to connect with various communities of people. In an effort to branch out and stay true to their known intimate approach, Snapchat has launched a redesign.
Did you know? Instagram is testing a feature that will allow users to follow hashtags just like they do specific accounts and friends. Users can search industry-related hashtags and follow them to see related top posts and recent stories. There are a lot of reasons why I am particularly excited about this new feature that Instagram is testing. Now I know that these social apps are busting out updates left and right, but this new feature could save a lot of marketers a headache in the future and here’s why.
Facebook and Instagram are on the leading edge when it comes to fun and captivating new video features. Boomerang took us by storm, but that’s old news now. Instagram is coming out with an array of new video tools including SuperZoom and “Stop Motion” videos.
Should political advertising even be a thing? Stating your case and letting people decide for themselves should be how it is, unfortunately, that’s not the case. Even though we can’t eliminate political advertising, Facebook is trying it’s best to clean up the political ads on its platform; however, even Facebook can’t monitor these things entirely. Let’s face it when it comes to Facebook and politics things can get kinda complicated.
Facebook is testing a subscription model for Instant Articles. They say that they want publishers to be able to monetize their efforts and stay more connected to their audiences. Instant articles allow publishers to quickly create fast and interactive articles on Facebook.