At the end of each year, brands and agencies are working hard to prepare for Q1 of the next year. And, every year they are adjusting their marketing budgets based on trends in the industry. One major trend going into Q1 of 2018 is upping your digital spend and decreasing spend in traditional marketing areas. Brands are seeing that digital matters more than other efforts today. Let’s take a look at Evian and why they spent 80% of their marketing budget on digital in 2017.
Facebook’s mission has been to make the world more open and connected. Seeing that much of the world’s communication is in the digital realm, this can leave people who are unfamiliar with digital behind. Facebook is going around and teaching communities about how to use Facebook and other digital tools, in efforts to connect the world. Facebook’s Community Boost team plans to visit 30 US cities by the end of 2018.
At SalesForce’s recent Dreamforce Convention, they announced they will be partnering with Google Analytics and combining their data pools. This will allow marketers to have access to stats from both platforms. This is the first time that Google Analytics will be deeply integrated into a CRM system. This allows SalesForce to move into advertising by being able to offer consumers the option to purchase ads based on how users respond to email, SMS, and push notifications.
As far as advertising is concerned, people are heavily focusing on Facebook and Google. What are other ad businesses, like AOL and Yahoo, supposed to do to stay relevant when all ad dollars are going to the top dogs? Tim Armstrong, chief of AOL and Yahoo under Verizon, let us in on a little bit of Yahoo and AOL’s strategy for competing with Facebook and Google during a podcast with Recode.
Now that the social media network has reached 2 billion monthly users, Facebook has more power than ever. Recently, Mark Zuckerberg hosted Facebook’s first ever Community-Summit in Chicago. He announced there will soon be new tools to help admins and communities run smoother on the platform. Communities are a huge component of the social platform for there are over 1 million people that use Facebook groups monthly. As the largest and most influential social network in the world, Facebook has a lot of responsibility on its plate.
Intel technology and the Olympic Games have big news! Intel, an American multinational corporation and technology company just announced a worldwide top partnership through 2024 with the Olympic Games. This will be a good opportunity for them to show off their newest technology. These technologies include virtual reality, 360-degree video, artificial intelligence, drones and more in hopes to enhance the high-profile sports event.
Now you can own a piece of Snap! What started as three friends looking to create a fun way to share pictures has turned into a billion dollar company. Snap’s IPO was released today, March 2nd at a valuation of $24 billion at $17 per share.
Do you ever get tired of seeing nasty comments on social media posts? People that voice their opinion negatively can crowd the internet with toxic conversation. Twitter, Facebook, and other sites have already taken steps to avoid negativity, but Google recently took a huge leap towards creating a positive environment for users with the release of their Perspective API.
We are looking for someone in the Indianapolis, IN area with experience working with multiple brands in the digital media marketing space. The ideal candidate will be a highly organized multi-tasker that bleeds digital marketing. You will also need to be a strong communicator who can be client-facing. We are growing quick and need someone that can hit the ground running!