Yahoo and AOL’s Strategy for Competing with Google and Facebook


As far as advertising is concerned, people are heavily focusing on Facebook and Google. What are other ad businesses, like AOL and Yahoo, supposed to do to stay relevant when all ad dollars are going to the top dogs? Tim Armstrong, chief of AOL and Yahoo under Verizon, let us in on a little bit of Yahoo and AOL’s strategy for competing with Facebook and Google during a podcast with Recode

Read More

Now Hiring: WordPress Developer

StrataBlue is seeking a WordPress Wizard responsible for both back-end and front-end development, including creating WordPress themes and plugins. This position requires a combination of programming skills (namely PHP, HTML5, CSS3, and JavaScript) and aesthetics (understanding element arrangements on the screen, the color and font choices, and so on). The candidate should have a strong understanding of industry trends and content management systems. Experience with the responsive and adaptive design is strongly preferred. Also, an understanding of the entire web development process, including design, development, and deployment is preferred.

Read More

Facebook Has More Power Than Ever

Facebook has More Power than Ever

Now that the social media network has reached 2 billion monthly users, Facebook has more power than ever. Recently, Mark Zuckerberg hosted Facebook’s first ever Community-Summit in Chicago. He announced there will soon be new tools to help admins and communities run smoother on the platform. Communities are a huge component of the social platform for there are over 1 million people that use Facebook groups monthly.  As the largest and most influential social network in the world, Facebook has a lot of responsibility on its plate.

Read More

Intel Technology and The Olympic Games

Intel Technology and The Olympic Games

Intel technology and the Olympic Games have big news! Intel, an American multinational corporation and technology company just announced a worldwide top partnership through 2024 with the Olympic Games.  This will be a good opportunity for them to show off their newest technology. These technologies include virtual reality, 360-degree video, artificial intelligence, drones and more in hopes to enhance the high-profile sports event.

Read More

What To Know About Snap’s IPO

Now you can own a piece of Snap! What started as three friends looking to create a fun way to share pictures has turned into a billion dollar company. Snap’s IPO was released today, March 2nd at a valuation of $24 billion at $17 per share. 

Read More

Take The Toxic Off Your Social Media

Do you ever get tired of seeing nasty comments on social media posts? People that voice their opinion negatively can crowd the internet with toxic conversation. Twitter, Facebook, and other sites have already taken steps to avoid negativity, but Google recently took a huge leap towards creating a positive environment for users with the release of their Perspective API

Read More

Now Hiring: Associate Account Manager

We’re growing!

We are looking for someone in the Indianapolis, IN area with experience working with multiple brands in the digital media marketing space. The ideal candidate will be a highly organized multi-tasker that bleeds digital marketing. You will also need to be a strong communicator who can be client-facing. We are growing quick and need someone that can hit the ground running!

Read More

StrataBlue Employee Spotlight featuring Paige Widener

Q3_A (2)My title at StrataBlue is Social Media Account Manager. I’ve been with StrataBlue since June of 2014, so that makes 8 months!


Q4_AMy day-to-day duties vary almost every day, but a typical day will include creating social media content for my clients, working with clients to come up with creative ideas for their social media campaigns, creating email campaigns, writing blogs, building reports and much, much more!


Q3What I love most about working at StrataBlue is the fact that I get to be hands on with my client’s campaigns. Any ideas that I have to help improve a client’s digital presence are always welcomed and encouraged. The sky is definitely the limit. We also work with a breadth of industries, so this has given me the ability to be knowledgeable in everything from restaurants to RVs.


Q4 (2)An ideal client for me is one that trusts what I do and is there for support. I love clients who are easy to talk to and are open to my creative ideas. I also enjoy clients who aren’t familiar with social and digital media, because this offers me to chance to share my wealth of knowledge with them.


Q5 (2)My ultimate dream is to own a small boutique that would sell jewelry, purses, and clothing. I would preferably like to open the boutique up in a major college town, because I remember how hard it was to find unique clothing options while away at school. And this just would just give me another excuse to relive my college days. 🙂 I’ve always enjoyed helping my friends coordinate outfits and I would love to be my own boss.

My mom has really been my inspiration for creating my own business. Throughout my childhood she maintained a full-time job as a dietitian in a nursing home, while also owning her own catering business on the side. Once my sister and I reached middle school, she ditched her job and went to just full-time catering. She has shown me that any dream is possible if you set your mind to it and always, always work hard. This past winter, she opened a storefront for her business, where she serves up lunch and delicious sweet treats.


Q6 (2)As a recent Purdue grad, whenever I get the chance I can’t resist driving up to West Lafayette for a basketball game or football game, and then of course hitting up my favorite spot, Harry’s Chocolate Shop, for a post-game celebration. I’m also an avid Pinterester and love making my pins come to life. But most of all, I enjoy spending time with my friends and family doing whatever, wherever!

To put our team of StrataBlue account managers to work for you, contact StrataBlue today.

StrataBlue Employee Spotlight featuring Tyler Moore (and Bron!)

Meet Tyler Moore, StrataBlue’s newest sales and biz dev manager, and learn what he brings to our company. (And despite his digitized appearance in the header graphic above, he really is a human being. You can meet him in the flesh on LinkedIn.)


What is your title at StrataBlue and how long have you been with the company?

I’m the Business Development Manager at StrataBlue, and I’ve been with the company for four months.



What are your day-to-day duties at StrataBlue?

  • Build market position by locating, developing, defining, negotiating, and closing business relationships.
  • Identify trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments.
  • Propose potential business deals by contacting potential partners; discovering and exploring opportunities.
  • Screen potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments.
  • Develop negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners’ needs and goals.
  • Close new business deals by establishing requirements; developing and negotiating contracts; integrating contract requirements.


Why are you excited to work at StrataBlue?

Our company is one of the top digital marketing firms in town, if not THE best, but our story hasn’t been told. StrataBlue has been flying under the radar, and I am looking forward to changing that. We will have a new website rolling out in 2015, and a handful of amazing case studies that offer a deep dive into our clients, their needs and what we did to accomplish their goals.



How do you convince a prospective client that social media marketing is right for them?Right for them?!?! It’s right for everyone! It’s hard to find a prospect that isn’t using social media marketing, but it is very easy to find someone who isn’t using it to its full capability. With that said, if your company hasn’t implemented social media marketing, you are more than likely behind the eight-ball and need to call us when you get done reading this. Actually, don’t finish reading this: call me right now! I inform our prospective clients on how we can amplify what they are already doing to reach a much larger and more targeted audience, while helping them deliver more powerful content.


What do you enjoy doing in your free time?

I would say I am pretty fortunate to have a tight knit group of friends that get together, every chance we get, for different sporting events, concerts, and beer festivals. If you have seen the TV show Friends, that would come close to summing up our group. I am also a coach for Elliott Quarterback Academy, which is a football skills camp that takes place on most weekends throughout the winter, and if it’s warm, I will be on the golf course.



Enough about you. Tell us about Bron!

Bron is the man! Bron is my English bulldog who is just over 4 months old, and he was actually named after LeBron James. I grew up attending Butler Basketball Camp as a kid and grew to love the breed, and also have grown into a LeBron fan, so it seemed like a perfect fit. Bron now has his own Instagram account at @bronthebully, which I have a lot of fun with. I guess if you want to know more about Bron, then you should go follow him!

Well, you heard it straight from Tyler above:

If your company hasn’t implemented social media marketing, you are more than likely behind the eight-ball and need to call us when you get done reading this. Actually, don’t finish reading this: call [him] right now! 317-207-0195


And then go follow Bron on Instagram. 😉

Learn About Social Media Tools & Tips with Julie Perry

Julie Perry DMIQ Webinar and Indy Smartups Presentation

StrataBlue’s Director of Digital Media Marketing, Julie Perry, has two speaking engagements on social marketing topics next week, both on Tuesday, December 16th. One is live and one is virtual, but the thing they both have in common is that they fall on a very special day for this digital marketing maven: Dec 16th is also her 40th birthday. (Happy birthday, Julie!)

Direct Marketing IQ Teams Up with StrataBlue and Act-On Software to Present Social Media Marketing Tips

If you don’t live in or near Indianapolis, you can join Julie for an online webinar with Direct Marketing IQ — a company associated with Target Market Magazine.

Here’s the scoop:

Direct Marketing IQ Logo - DMIQ

DMIQ Webinar - StrataBlue Act-On - Julie Perry - Paige Musto - Melissa Ward

  • What: Aligning Your Social Media Strategies with Your Other Channels Webinar — part of the Direct Marketing IQ “Brunch and Learn” Series
  • Who: Julie Perry of StrataBlue and Paige Musto, Director of Communications at Act-On Software — a marketing automation software platform. Direct Marketing IQ’s Senior Content Editor, Melissa Ward, will moderate.
  • When: Tuesday, December 16, 2014 at 12:30pm ET/9:30am PT
  • Duration/Cost: 45 minutes/FREE
  • Where: Register now to attend online!
  • What topics will be covered:

As of January 2014, 74 percent of Internet users are active on social networks, according to Pew Research. That percent, which has surely grown over the past 12 months, proves that social media is not a channel marketers can ignore. But how do you coordinate social strategies with the other channels you market in? Digital marketing expert Julie Perry will answer this question and more.

In this fast-paced webinar over your lunch hour, you’ll learn how to blend social media marketing strategies with your existing outbound and direct marketing campaigns to:

*  Amp up your direct mail campaigns by bringing prospects online and engaging them with sharable content.
*  Give your online marketing efforts a boost by amplifying killer content and special offers on LinkedIn.
*  Maximize your next tradeshow or networking event by harnessing the power of Twitter and Twitter Lists.
*  Grow your email list and increase brand engagement with social media contests.

Following Julie’s presentation, Paige Musto of Act-On will share a 5-minute case study titled “Social Media Strategies to Drive Website Leads.”

Indy Smartups Brings in Douglas Karr, Kevin Mullett and Julie Perry to Create the Ultimate Startup Marketing Toolkit

If you ARE based in the Indianapolis area, you don’t want to miss this month’s Indy Smartups Meeting!

Here’s the scoop:

Indy Smartups Logo

  • What: Creating the Ultimate Startup Marketing Toolkit – December Indy Smartups Meet-up
  • Who: Douglas Karr of DK New Media and Marketing Tech Blog; Kevin Mullet Director of Visibility and Social Media at Cirrus ABS, and Julie Perry of StrataBlue
  • When: Tuesday, December 16, 2014 @ 6:00 PM
  • Duration/Cost: See schedule further below; usually wraps by 8PM/Cost is FREE and beer & food available
  • Where: The Speak Easy: 5255 Winthrop Avenue, Indianapolis, IN (map)
  • What topics will be covered:

All of use tools in our online marketing. Whether its ad platforms, research tools, monitoring systems, email and CRM service providers, or even social networks, the list of marketing tools is evolving all the time. Well, Indy Smartups wants to create the “Ultimate Startup Marketing Toolkit for Smartups,” and to do that, they are bringing in some experts to help lead the group discussion.

Even before that though, registrants for this event are going to fill out a survey at sign in order to add their recommendations. And then, on Tuesday evening, December 16th, Douglas Karr, who runs the Marketing Tech Blog and is the king of all things relating to marketing tools, will lead a discussion with Julie Perry and Kevin Mullett, Director of Visibility and Social Media at Cirrus ABS, on the pros and cons of the popular tools, how to use them and the obscure tools you don’t know about that can help your startup. It’s going to be a great night…Don’t miss it!

There will be free beer and free food (provided by Nameless Catering) – and, as always, free knowledge will be freely dispensed.

What’s the schedule?

*  6:00 – We kick things off with food and a beverage.
*  6:20 – Doug Karr leads discussion on marketing tools.
*  7:20ish – Workshop: What’s in your startup toolkit?
*  7:45ish – Eat, drink and mingle.

More About Indy Smartups

Indy Smartups is for anyone in Indianapolis interested in or working on marketing for startups. It’s the place to be for meeting and learning from other Indy entrepreneurs and marketers. Whether you’ve founded a startup or market at a startup, you’re bound to take away valuable tips, meet new people, and have a good time at our monthly meetup. So join us and find out how to take startup marketing to the smartups level!

There’s a lot of learning ahead of you with regard to social media tactics and tools if you choose to take the path. Be sure to catch our knowledgeable digital-media marketing director, Julie Perry, at one (or both!) of these information-packed events next Tuesday, December 16th! Our team learns a ton from her 13 years’ experience helping brands of all sizes decide where to go next on their digital journey. Now it’s your turn.