Back Back Back It Up: Why Backlinks are Vital to Your SEO Strategy

All marketers should be aware of how important SEO is to your organic and local rankings. About 20% of your SEO efforts will be on-page optimization. So, what’s included in the other 80%?  Well, there’s citations, backlinks, content, mobile, page speed, etc. The list goes on.

Backlinks have always been an important Google ranking factor. As time has progressed and Google has updated their algorithm, they’ve learned to weed the good from the bad. Yes, link quantity is good, but link QUALITY is becoming even more important.

Are you still asking yourself why you should care about backlinks when it comes to SEO? How about this, backlinks are the top 3 of Google ranking factors. Convinced now? Awesome. Let’s dive in.

What are backlinks?

Backlinks, also known as Inbound links, are simply links that are directed to your website. The number of backlinks you have can be an indication of the popularity or position of your website. Google, Bing, and other search engines will give more credit to websites that have quality backlinks. This is because they consider those websites more relevant to the search query.

Notice the word QUALITY above. This is key. Not only should the referring domain having high authority and a high trust score, the site should also be relevant to your industry. Wouldn’t you find it strange if a dog food website linked to a travel site? So would Google.

As I mentioned previously, Google doesn’t weigh all backlinks equally. There are some types of backlinks you want to avoid when working out your backlink strategy.  Article directories, $5 Fiver gigs that promise tens of thousands of backlinks, irrelevant link exchanges. All of these can cause a huge spike in backlinks and Google will see that as spammy black hat tactics and penalize your site.

So, what should my backlink strategy consist of?

  1. Set goals: It can be difficult to prove a link building campaign is successful, even when it hits certain goals. Because of this, marketers have to not only set realistic goals but to make sure that the goals they set are more than build X number of links. The goals need to tie into organizational goals and have a positive impact on the bottom line of the business. Like all good marketing, focus on long-term gains, not overnight quick-wins.
  2. Identify your assets: What is it you’re going to use to attract and get links? Some examples of assets can be blog/article content, products, services, people, and or data. Be sure that the assets you create are relevant to the audience you’re wanting to attract.
  3. Identify types of links you need: Do you need links to your home page? May links to an interior page like a product or service page. You can also have links to keywords you’re targeting.
  4. Identify your sites: make sure you find sites that are not only authoritative but relevant as well. These can be news sites, government websites, educational websites, community websites, charities and other businesses. Remember, quality links so do press releases, reach out to suppliers and sponsors. Tap into communities that your customers frequent (such as Reddit, StumbleUpon, forums, and blogs).

SEO strategies are not set it and forget it. It takes a long time to build authority especially if a site is new. Don’t expect to rank #1 overnight. Want that coveted position 0 on Google? You’ve got to work for it. Stay tuned for more blogs from me on how to rank on Google. Want to learn more about how we can help in your SEO plan? Contact us today.

Can Snapchat Keep Up?

Can SnapChat Keep Up

With Snapchat’s newest update, there are a lot of cool new features, but can Snapchat keep up? The app added a backdrop feature, voice filters, games, and outbound links! Snapchat is really going all out to keep up with its competitors.

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The Future Is Influencer

The Future is Influencer

In an effort to double its share of the female sporting-goods market by 2020, Adidas focuses its marketing efforts through influencers on social media. The ideal target customer is following her own group of influencers, mostly on Instagram and YouTube. 

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Welcome to the Conversation Frontier

Chatbots are nothing new, but recent technology advances has made it a hot upcoming marketing platform. 

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Create the Raving Fan

create the raving fan

Are you looking for more ways to engage your audience?  

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The Joy of Canvas

Facebook Canvas lets you combine images, video, text, and call-to-action buttons in a single, fully immersive mobile ad experience. Want to learn how to create Facebook Canvas ads? Click below and watch my demo of Canvas.

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Why Your Business Is Wrong In Targeting “Millennials”

Millennials

Your business shouldn’t be targeting “millennials.” By that, I don’t mean that you shouldn’t be marketing to individuals within that age group. Rather, your business needs to stop thinking of all millennials as “millennials” and think of them as more than that.

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In-Store Video Advertising Now On Refrigerator Doors

In-store advertising has been used for years. Even video advertising has been used in stores before…but, not like this. Now, stores are able to use in-store video ads on refrigerator doors.

While being tasted at grocery stores, convenience stores, and drug stores, these video ads proved to be a success. Over the 11 weeks, stores saw a 13% increase in traffic to cooler doors with a 4% increase in sales of products from coolers with video ads. Additionally, they saw a 19% increase in sales of promoted fountain drinks. This success is driven mostly by the “wow” factor as many people have never seen anything similar.

Being sold at a reasonable price, companies are able to invest in this technology or brands can foot the bill to get their video ad running in store.

In-store advertising is going to a whole new level

 

Snapchat’s Advertising Troubles Solved

snapchat advertising

There have been 2 major issues with using Snapchat advertising. The first, how do you measure success? There’s no real metrics tying Snapchat advertisements to sales numbers, brand awareness, or any other type of metric. The second question is how to use it outside of the Discover feature. It looks like P&G might have the answer to both.

P&G is using Snapchat to drive in-store sales by creating location-based filters around each of Ulta’s stores. They’ve seen great success with this in the millennial generation. Additionally, they are able to measure their success from the sheer increase in traffic to stores after users are exposed to the geofilter.

Are more brands going to pick up on this idea?

 

StrataBlue Employee Spotlight featuring Tyler Moore (and Bron!)

Meet Tyler Moore, StrataBlue’s newest sales and biz dev manager, and learn what he brings to our company. (And despite his digitized appearance in the header graphic above, he really is a human being. You can meet him in the flesh on LinkedIn.)

 

What is your title at StrataBlue and how long have you been with the company?

I’m the Business Development Manager at StrataBlue, and I’ve been with the company for four months.

 

 

What are your day-to-day duties at StrataBlue?

  • Build market position by locating, developing, defining, negotiating, and closing business relationships.
  • Identify trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments.
  • Propose potential business deals by contacting potential partners; discovering and exploring opportunities.
  • Screen potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments.
  • Develop negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners’ needs and goals.
  • Close new business deals by establishing requirements; developing and negotiating contracts; integrating contract requirements.

 

Why are you excited to work at StrataBlue?

Our company is one of the top digital marketing firms in town, if not THE best, but our story hasn’t been told. StrataBlue has been flying under the radar, and I am looking forward to changing that. We will have a new website rolling out in 2015, and a handful of amazing case studies that offer a deep dive into our clients, their needs and what we did to accomplish their goals.

 

 

How do you convince a prospective client that social media marketing is right for them?Right for them?!?! It’s right for everyone! It’s hard to find a prospect that isn’t using social media marketing, but it is very easy to find someone who isn’t using it to its full capability. With that said, if your company hasn’t implemented social media marketing, you are more than likely behind the eight-ball and need to call us when you get done reading this. Actually, don’t finish reading this: call me right now! I inform our prospective clients on how we can amplify what they are already doing to reach a much larger and more targeted audience, while helping them deliver more powerful content.

 


What do you enjoy doing in your free time?

I would say I am pretty fortunate to have a tight knit group of friends that get together, every chance we get, for different sporting events, concerts, and beer festivals. If you have seen the TV show Friends, that would come close to summing up our group. I am also a coach for Elliott Quarterback Academy, which is a football skills camp that takes place on most weekends throughout the winter, and if it’s warm, I will be on the golf course.

 

 

Enough about you. Tell us about Bron!

Bron is the man! Bron is my English bulldog who is just over 4 months old, and he was actually named after LeBron James. I grew up attending Butler Basketball Camp as a kid and grew to love the breed, and also have grown into a LeBron fan, so it seemed like a perfect fit. Bron now has his own Instagram account at @bronthebully, which I have a lot of fun with. I guess if you want to know more about Bron, then you should go follow him!

Well, you heard it straight from Tyler above:

If your company hasn’t implemented social media marketing, you are more than likely behind the eight-ball and need to call us when you get done reading this. Actually, don’t finish reading this: call [him] right now! 317-207-0195

 

And then go follow Bron on Instagram. 😉