Chatbots are nothing new, but recent technology advances has made it a hot upcoming marketing platform.
Chatbots allow users to interact with companies and people in real time for various customer needs. With developments in mobile messaging apps, bots can help users make appointments, play games, handle chores, and more. Artificial intelligence has allowed bots to adapt a more natural language in conversation, making interactions more than an automated script. In addition, voice activated devices like Google Home and Amazon Echo are taking the market by storm as consumers find a love for getting things done through talking. How do you feel about this hot new trend sweeping the marketing place?