How often do you post about your most recent travel adventure? Travel junkies that post their adventures not only make their friends jealous of their exciting trip, they’re also creating copycats. Although traditional word-of-mouth is still the most prominent source of travel inspiration, Facebook and social media are becoming popular in inspiring consumers to book their next vacation.
According to research conducted by AMP Agency, 84% of millennials and 73% non-millennials are likely or very likely to plan their next trip based on someone else’s vacation photos or social media updates. This goes to show that advocacy is becoming a key driver of inspiration for travelers, so aligning your company’s advertising strategy is crucial. Learn more on how to convert #selfies to sales.