American’s have mixed emotions about President Trump’s Twitter activity. Some think it’s empowering that Trump has found a platform where he can directly communicate with us in his own words. Others think that it is a disgrace, and by others I mean about 70% of voters, including one ex-Twitter employee. On Thursday, November 2nd a “Rouge”(in Trump’s words) Twitter employee decided that the last thing he would do before leaving Twitter was delete Trump’s Twitter account.
On Twitter, advertisers can pay for Promoted Tweets. These are normal tweets that advertisers pay to reach a wider audience. Normally, one would go into Twitter ads manager and create a campaign based on the tweet they want to be promoted. Twitter is changing things up a bit and testing a program that enables brands to automatically promote their tweets for $99.00 a month.
It seems like every few weeks Twitter has a new update. And it seems like with each update, Twitter is trying to be more like Facebook. Twitter’s users are not pleased with this. They were angered by the change to a heart rather than a star, annoyed by Twitter switching the Notifications and Moments buttons, and now, users are upset with the platform’s newest experiment, out of order tweets.
Black Friday has come & gone, indicating the real start of the holiday shopping season. This year, it is predicted that even more shopping will be done online versus in store. Due to this, social media will be an even larger factor than previous years. Twitter’s head of retail has forecasted 5 trends he expects to see this year. They are:
- Brands will be more visual than ever, utilizing GIFs, videos, and images.
- Brands are creating their own moments to shop. Black Friday is no longer the only reason customers are visiting stores. Companies like REI & Nike are creating campaigns such as #OptOutside and #GetOutThere to encourage consumers to buy their products on some of the slower shopping days.
- Brands are collaborating more and more, especially with internet celebrities.
- Brands need to be more personalized than ever before, creating highly personalized and customized audiences for their ads.
- Brands need to realize that data-driven insights are critical.
Will all of these predictions be 100% accurate? Maybe not, but they do seem to align with what we’ve seen so far & it’s still a good guide for brands to follow.
The holiday season is crazy for everyone—retailers and consumers alike. Here are some predictions around the shopping season.
- Black Friday social conversations are up 20%
- 82.8% of the 77,000 #BlackFriday tweets were negative with just 14.4% positive.
- Walmart has been in 38% of tweets about retailers
- Millennials will spend an average of $352 on holiday shopping this season, with their mom being the primary receiver
- 47% of US internet users claim that holiday ads running prior to November 4 are influential
- It is projected that holiday retail sales by nearly 6% this year
These stats are important pieces of information for companies to keep in mind while going into this holiday season. It could be make or break with how well they reach their target markets.
So you think you’ve got time to start planning for 2016? Well, I’m here to tell you that you don’t. Not anymore at least. It’s already December and 2016 is coming fast. There are always seemingly hundreds of predictions about the future of social media going into a new year. This year is no different. We know there’s no time to read them all, so we picked some of the most interesting and original predictions from Social Media Today’s top 30 predictions.
A few weeks ago, Twitter released Twitter Moments as a way to try to grab casual users’ attention. This section gathers trending topics from throughout the world and compiles them for easy browsing. Now, as promised, the social media site has begun selling “Promoted Moments” to brands as another way to advertise on the site. The Promoted Moment was purchased by MGM, Warner Bros, and New Line Cinema as a way to promote their new film “Creed.”
There’s a new social media platform in town and it’s called Houzz. With 15 million users a month, the Pinterest-type network attracts people searching for home improvement ideas and those in the industry. If your brand falls into the home improvement, contracting or interior design industry, this tool is for you.
So why should you be using Houzz? How about this statistic. In the next two years, 84% of homeowners plan to decorate or redecorate their home and 48% plan to remodel, build-on or build a custom home. And If you have done and remodeling on your own, you know what people don’t take process too lightly. Homeowners spendlots of time online researching companies to help their dreams a reality. Whether it be searching for reviews of a company or perusing previous projects completed by a company, Houzz offers this service and more all in one place.
Setting up a Houzz account is simple for both homeowners and business owners. The first step is to create an official profile here on the Houzz website. You also download the extremely user-friendly app, which I find a lot easier to use than the desktop version. The more detail you put into your profile, the easier people will be able to find you. Here are some other helpful hints to getting your Houzz profile started:
- Use high resolution photos
- Add all contact information
- List services you provide
- Be strategic when creating keywords
- Share your Houzz profile on all other social networks
Keys to Successfully Marketing on Houzz
Just like other social media platforms, you want your Houzz profile to reflect the “best version” of your business. Here are a few ways you can create a successful marketing campaign using Houzz for your brand.
- Engage and Connect
Although Houzz is a sales-driven platform, there is also that opportunity to connect with users and engage in different activities throughout the network. Create Ideabooks and fill them with your own photos or even photos that aren’t necessarily yours, but they inspire you. Just lie Facebook, Twitter and Instagram, if you aren’t active outside of your own profile, you will fall to the wayside.
- Be Prompt
Because this is a sales-driven platform, users are constantly asking questions to gain more information about companies via Houzz. It’s very important to respond promptly and professional to questions you receive through your inbox or comments on photos. Houzz does a great job of making sure you receive notifications when someone makes a comment. You can also change your notification settings to best suit your business. And remember on social media, users expect an answer within 24 hours of sending their question.
- Be Visual
The industry of interior design and contracting is very visual. Make sure your Houzz profile reflects that. The more photos you can upload the better. If a user wants to hire you, that obviously will want more than three photos of your work. Be creative with the photos you upload by creating Before & After shots. But keep in mind, when creating Before & After include both images in the same photo. This way users won’t get confused. Houzz does allow you to put a Before & After watermark on photos. Last, but not least make sure your photos are professional. If photography isn’t a strong skill for you, it wouldn’t hurt to hire a professional to take pictures for you. Cellphone photos are a definite NO-NO on Houzz.
Now that you have all the tools you are ready to tackle Houzz! Remember to have fun with it and show off your creative skills. While still new to the game, Houzz is taking great strides and will be a top contender among other social media platforms in the near future.
Are you already on Houzz? What tips do you have for optimizing and utilizing Houzz for brands?
The key to becoming a successful social marketer is to constantly be thinking of innovative ideas and always work creatively. Enter Canva: a graphic design tool for everyone. Canva is an Australian based start-up that sky-rocketed back in August 2013, when they raised over $3 million from distinguished technology-based investors. It has a major emphasis on creating graphics that are friendly for all social media platforms including, but not limited to: Facebook and Facebook Advertising, Twitter, Instagram, Pinterest, Google+ and YouTube.
Recently, I’ve discovered how to use Canva as an essential social media tool for anyone wanting to enhance their digital presence.
Canva’s Top Features
Customized Dimensions: Canva offers several types of social dimensions including ads, cards and blog post headers.
Pre-made Content: Templates make creating designs easy but you can also have a creative guide.
FREE Stock Images: Choose from several FREE stock images from a variety of categories. There are also images available for purchase.
Fonts Galore: Several fonts make creating unique designs.
Drag & Drop Tool: Users can easily place their graphics using an easy-to-use drag and drop tool.
Simple User Interface: Canva makes creating your designs easy by not including all the extraneous editing tools other photoshop tools have. This saves time because users can’t constantly second guess themselves with several filters and other art tools.
Creative Stream: Designers block? Click the Stream tab to view in real time other Canva user’s designs.
Accessibility: Canva is available for desktop and iPhone/iPad mobile apps.
Getting Started with Canva
Like I mentioned, Canva is extremely user friendly. Follow these steps to begin your first design.
- Choose Dimension
- Choose a Template
- Create Content or Insert Photos
- Let your creativity run wild!
- Download as a PDF or Image File
How Can You Use Canva?
Canva is perfect for creating images for a client or even for personal social platforms. Even with a full-time graphic design team on your side, sometimes it’s nice to take a shot at creating your own designs. Below are some of my personal ideas for using Canva in my career as a digital media account manager:
Expand Your Skills
In all honesty, one of my major future goals is to develop design skills so I can be a triple threat in the industry. Canva allows me to do that. I get to use my way with words and turn them into a visual piece of art. As every social media expert knows, imagery is essential for creating top-notch campaigns: especially professional looking imagery. Using this tool can help you stand out in a crowd and even impress your clients.
What are you waiting for? Sign up for Canva NOW… It’s free!
The madness of this year’s NCAA Division I Men’s Basketball has been great so far! Have you found a way to utilize one of the biggest events in our nation into your digital media campaign? If not- you’re in luck! I’ve compiled a list of 4 ways you can utilize March Madness to help boost engagement with your brand on social media.
Why March Madness?
Contrary to what you might think, online searches for March Madness start as early as January and last all throughout April. This is because before the tournament starts, fans are constantly checking online to see which teams will make it into the Big Dance and those searches will increase with Selection Sunday. Obviously throughout the tournament people will be searching for scores, live action and where they can find the game. Once the final game is over, the interest dwindles down as people switch to searching about freshman recruiting and the NBA draft. Fans will also be flocking to their social media feeds and search engines every time a big upset or game changer happens; all the way from the time of tip-off to the final buzzer. With this large of a captive audience it’s almost a no brainer to integrate some type of March Madness content into your digital media campaigns. The NCAA Tournament will be dominating social media feeds, televisions and everyday conversations.
What Can You Do?
Not sure how to include March Madness in your brand’s editorial calendar? Here are a few ideas:
Contests are the #1 way to increase engagement and collect information from your audience. Lucky enough to score a pair of tickets to the big game? Create a ticket giveaway where you ask people to follow your brand and give their email addresses. Don’t have tickets to give away? One of the most common contests during March Madness are bracket challenges. Ask customers to fill out their best tournament predictions and pick a winner who has the most correct bracket!
2. Hometown Hero
Give the local teams who made it to the Big Dance a shoutout on all your digital media platforms. Be sure to tag the team and student section in all posts to increase engagement. Follow the team throughout the tournament and post live updates on your social media platforms. This will give you major brownie points in community management.
One of the simplest ways to engage with those talking about the NCAA Tournament is to use the appropriate hashtag on all social media platforms including but not limited to Twitter, Instagram and Facebook. Here are a few of the most popular ones:
These are just some of the most popular hashtags, but if you are looking to be a little more creative, check these out or even try to come up with your own hashtag that relates to your brand.
4. Special Offers & Deals
During the tournament get more people in the door with special offers and deals that you announce on social media. How about free appetizers when your team wins? People love to go out and watch the game with friends, so if your brand is one of those places people can watch the game at be sure you are attracting them on social media. You can also offer social media specific deals throughout the tournament to increase sales and engagement.
Incorporating March Madness can help increase engagement for almost any brand or business. The best part is figuring out all the creative ways you can make the event coincide with your brand. I’m lucky enough to live where the Final 4 takes place, so I am certainly excited to see how brands engage on social media during the Big Dance!
Need help advertising your brand during March Madness? Contact us today!