Measuring the Influence – What to Look for in Your Influencers

Using influencers is a more personable way a brand can reach the audience they want to have using their products.

Influencer marketing is one of the many new golden children of the marketing world – and it makes sense. What brand wouldn’t want to have a person who actively engages with and has the trust of their audience to take their product and give a positive review of it. According to Nielson, 92 percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising – an increase of 18 percent since 2007. Closely following suit to word-of-mouth is online consumer reviews coming in at 70 percent. This online consumer review is where an influencer come in to play.

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Rouge Employee Deletes Trump’s Twitter

Trump's Twitter

American’s have mixed emotions about President Trump’s Twitter activity. Some think it’s empowering that Trump has found a platform where he can directly communicate with us in his own words. Others think that it is a disgrace, and by others I mean about 70% of voters, including one ex-Twitter employee. On Thursday, November 2nd a “Rouge”(in Trump’s words) Twitter employee decided that the last thing he would do before leaving Twitter was delete Trump’s Twitter account. 

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Twitter Testing Automated Promoted Tweets

Promoted Tweets

On Twitter, advertisers can pay for Promoted Tweets. These are normal tweets that advertisers pay to reach a wider audience. Normally, one would go into Twitter ads manager and create a campaign based on the tweet they want to be promoted. Twitter is changing things up a bit and testing a program that enables brands to automatically promote their tweets for $99.00 a month.

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Twitter Angers More Users

Twitter

It seems like every few weeks Twitter has a new update. And it seems like with each update, Twitter is trying to be more like Facebook. Twitter’s users are not pleased with this. They were angered by the change to a heart rather than a star, annoyed by Twitter switching the Notifications and Moments buttons, and now, users are upset with the platform’s newest experiment, out of order tweets.

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Shop Til We Drop…Even On Social Media

shop

Black Friday has come & gone, indicating the real start of the holiday shopping season. This year, it is predicted that even more shopping will be done online versus in store. Due to this, social media will be an even larger factor than previous years. Twitter’s head of retail has forecasted 5 trends he expects to see this year. They are:

  1. Brands will be more visual than ever, utilizing GIFs, videos, and images.
  2. Brands are creating their own moments to shop. Black Friday is no longer the only reason customers are visiting stores. Companies like REI & Nike are creating campaigns such as #OptOutside and #GetOutThere to encourage consumers to buy their products on some of the slower shopping days.
  3. Brands are collaborating more and more, especially with internet celebrities.
  4. Brands need to be more personalized than ever before, creating highly personalized and customized audiences for their ads.
  5. Brands need to realize that data-driven insights are critical.

Will all of these predictions be 100% accurate? Maybe not, but they do seem to align with what we’ve seen so far & it’s still a good guide for brands to follow.

How social media is affecting shopping more than ever.

 

 

‘Tis The Season…Of Shopping & New Trends

shopping

The holiday season is crazy for everyone—retailers and consumers alike. Here are some predictions around the shopping season.

  1. Black Friday social conversations are up 20%
  2. 82.8% of the 77,000 #BlackFriday tweets were negative with just 14.4% positive.
  3. Walmart has been in 38% of tweets about retailers
  4. Millennials will spend an average of $352 on holiday shopping this season, with their mom being the primary receiver
  5. 47% of US internet users claim that holiday ads running prior to November 4 are influential
  6. It is projected that holiday retail sales by nearly 6% this year

These stats are important pieces of information for companies to keep in mind while going into this holiday season. It could be make or break with how well they reach their target markets.

Happy shopping!

 

 

2016 Social Media Predictions

social media

So you think you’ve got time to start planning for 2016? Well, I’m here to tell you that you don’t. Not anymore at least. It’s already December and 2016 is coming fast. There are always seemingly hundreds of predictions about the future of social media going into a new year. This year is no different. We know there’s no time to read them all, so we picked some of the most interesting and original predictions from Social Media Today’s top 30 predictions.

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Twitter Moments, Now Brought To You By Brands

A few weeks ago, Twitter released Twitter Moments as a way to try to grab casual users’ attention. This section gathers trending topics from throughout the world and compiles them for easy browsing. Now, as promised, the social media site has begun selling “Promoted Moments” to brands as another way to advertise on the site. The Promoted Moment was purchased by MGM, Warner Bros, and New Line Cinema as a way to promote their new film “Creed.”

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Optimize and Utilize Houzz for Brands

There’s a new social media platform in town and it’s called Houzz. With 15 million users a month, the Pinterest-type network attracts people searching for home improvement ideas and those in the industry. If your brand falls into the home improvement, contracting or interior design industry, this tool is for you.

Why Houzz?

So why should you be using Houzz? How about this statistic. In the next two years, 84% of homeowners plan to decorate or redecorate their home and 48% plan to remodel, build-on or build a custom home. And If you have done and remodeling on your own, you know what people don’t take process too lightly. Homeowners spendlots of time online researching companies to help their dreams a reality. Whether it be searching for reviews of a company or perusing previous projects completed by a company, Houzz offers this service and more all in one place.

Getting Started

Setting up a Houzz account is simple for both homeowners and business owners. The first step is to create an official profile here on the Houzz website. You also download the extremely user-friendly app, which I find a lot easier to use than the desktop version. The more detail you put into your profile, the easier people will be able to find you. Here are some other helpful hints to getting your Houzz profile started:

  • Use high resolution photos
  • Add all contact information
  • List services you provide
  • Be strategic when creating keywords
  • Share your Houzz profile on all other social networks

Keys to Successfully Marketing on Houzz

Just like other social media platforms, you want your Houzz profile to reflect the “best version” of your business. Here are a few ways you can create a successful marketing campaign using Houzz for your brand.

  1. Engage and Connect

Although Houzz is a sales-driven platform, there is also that opportunity to connect with users and engage in different activities throughout the network. Create Ideabooks and fill them with your own photos or even photos that aren’t necessarily yours, but they inspire you. Just lie Facebook, Twitter and Instagram, if you aren’t active outside of your own profile, you will fall to the wayside.

Optimize and Utilize Houzz for Brands

  1. Be Prompt

Because this is a sales-driven platform, users are constantly asking questions to gain more information about companies via Houzz. It’s very important to respond promptly and professional to questions you receive through your inbox or comments on photos. Houzz does a great job of making sure you receive notifications when someone makes a comment. You can also change your notification settings to best suit your business. And remember on social media, users expect an answer within 24 hours of sending their question.

  1. Be Visual

The industry of interior design and contracting is very visual. Make sure your Houzz profile reflects that. The more photos you can upload the better. If a user wants to hire you, that obviously will want more than three photos of your work. Be creative with the photos you upload by creating Before & After shots. But keep in mind, when creating Before & After include both images in the same photo. This way users won’t get confused. Houzz does allow you to put a Before & After watermark on photos. Last, but not least make sure your photos are professional. If photography isn’t a strong skill for you, it wouldn’t hurt to hire a professional to take pictures for you. Cellphone photos are a definite NO-NO on Houzz.

Optimize and Utilize Houzz for Brands

Now that you have all the tools you are ready to tackle Houzz! Remember to have fun with it and show off your creative skills. While still new to the game, Houzz is taking great strides and will be a top contender among other social media platforms in the near future.

Are you already on Houzz? What tips do you have for optimizing and utilizing Houzz for brands?

Canva: A Social Media Expert’s Best Kept Secret

The key to becoming a successful social marketer is to constantly be thinking of innovative ideas and always work creatively. Enter Canva: a graphic design tool for everyone. Canva is an Australian based start-up that sky-rocketed back in August 2013, when they raised over $3 million from distinguished technology-based investors. It has a major emphasis on creating graphics that are friendly for all social media platforms including, but not limited to: Facebook and Facebook Advertising, Twitter, Instagram, Pinterest, Google+ and YouTube.

Recently, I’ve discovered how to use Canva as an essential social media tool for anyone wanting to enhance their digital presence.

Canva’s Top Features

Customized Dimensions: Canva offers several types of social dimensions including ads, cards and blog post headers.

Pre-made Content: Templates make creating designs easy but you can also have a creative guide.

FREE Stock Images: Choose from several FREE stock images from a variety of categories. There are also images available for purchase.

Fonts Galore: Several fonts make creating unique designs.

Drag & Drop Tool: Users can easily place their graphics using an easy-to-use drag and drop tool.

Simple User Interface: Canva makes creating your designs easy by not including all the extraneous editing tools other photoshop tools have. This saves time because users can’t constantly second guess themselves with several filters and other art tools.

Creative Stream: Designers block? Click the Stream tab to view in real time other Canva user’s designs.

Accessibility: Canva is available for desktop and iPhone/iPad mobile apps.

Getting Started with Canva

Like I mentioned, Canva is extremely user friendly. Follow these steps to begin your first design.

  • Choose Dimension
  • Choose a Template
  • Create Content or Insert Photos
  • Let your creativity run wild!
  • Download as a PDF or Image File

How Can You Use Canva?

Canva is perfect for creating images for a client or even for personal social platforms. Even with a full-time graphic design team on your side, sometimes it’s nice to take a shot at creating your own designs. Below are some of my personal ideas for using Canva in my career as a digital media account manager:

Holiday Graphics for Social Media

Holiday Graphics for Social Media

Blog Post Headers

 

Facebook Ads

Facebook Ads

Pinterest

Pinterest Graphics

Expand Your Skills

In all honesty, one of my major future goals is to develop design skills so I can be a triple threat in the industry. Canva allows me to do that. I get to use my way with words and turn them into a visual piece of art. As every social media expert knows, imagery is essential for creating top-notch campaigns: especially professional looking imagery. Using this tool can help you stand out in a crowd and even impress your clients.

What are you waiting for? Sign up for Canva NOW… It’s free!

Or, if you’re interested in other social media tools I keep in my back pocket, check out this blog on Instagram Marketing Tools or this one on Optimal Social Media Posting Times.