The Ultimate Guide to E-Commerce Gold – Increase E-Commerce Through Proper SEO

It’s not even a question, ranking higher than your competitors on Google is a must. Let’s face it, having your name above your competition’s name is always nice. But whether you’re just getting started with a new website or improving your existing site, this shows useful, tactical suggestions for powering up your SEO game.

In 2011, Search Engine Watch reported that a research study by Optify discovered that “websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent, and number three had a CTR of 9.5 percent.”

In fact, SEO’s organic results are being clicked 94% of the time compared to paid search. And, as you’re obtaining more traffic, you’re gaining more potential sales without having to pay for a costly ad.

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It’s the Most Competitive Time of the Year!

It’s time to start putting away those sandals and pulling our your favorite boots – the holidays will be here before we know it! Below are some topics that are top-of-mind as we approach Q4. Prepare as much as possible for the busiest and most competitive time of the year on Facebook!

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Ways Brands Can Use Augmented Reality To Increase Interest

Augmented Reality (AR) has already impacted businesses in a dynamic way and can further the trend by using its key advantage over Virtual Reality (VR). AR connects with consumers in a way that VR can’t, and that’s because AR allows for shareable digital experiences rather than being isolated in a headset. Not requiring users to wear a piece of hardware opens up the potential for mass appeal.

As AR becomes more mainstream, brands are experimenting with technology through mobile apps in hopes to engage more consumers. However, brands shouldn’t start creating random AR experiences just for the sake of being on-trend. If there’s no real strategy behind your use of technology then it’s not going to resonate with your audience.

How can brands get the most from AR?

Brands need to create AR experiences that inspire consumers to take action and deliver an outcome that aligns with their business. By creating this experience businesses will be able to enhance engagements and effectively build a relationship between their brand and consumers. Online shopping experiences are where most consumers would like to try using AR tools. They like the idea of trying something out or viewing a product without having to go to a store to purchase it first.

A great example of this scenario is the Ikea Place app that allows users to try Ikea furniture before they buy it. The app was developed as a result of customers not feeling confident about buying their furniture in stores. Their customers can virtually place furniture inside or outside of their home by using the lens of their smartphone camera. The app provides customers a new way to shop by helping them make decisions they wouldn’t have made if they were simply shopping in-store or online.

Brands can benefit from AR in the following ways:
● Provides an easier way to control and improve brand experience
● Increases brand engagement and improvement with customer retention
● A new platform for brands to better understand consumers needs
● Allows businesses to bring their products to life by creating unique interactions
● Provides consumers with content they want to share instantly with friends resulting in customer growth

Marketing is no longer a one-way street and AR and VR have revolutionized how brands interact with consumers forever. Over the next few years, Global AR advertising revenues are expected to grow rapidly, anticipating a jump from $428 million this year to $2.6 billion by 2022.

Innovative AR Marketing Tactics

Patrón Tequila
Patrón developed an AR app for Apple’s iOS 11 operating system that allows consumers to go on a virtual tour of the Patrón distillery in Jalisco, Mexico. The AR distillery aids in connecting the consumer to the brand’s history and origins.

Snapchat
Notoriously known for introducing the social world to AR, Snapchat has now joined Netflix, YouTube, Hulu, Amazon, and Apple in the trend of streaming scripted shows. Given Snapchat’s vertical format, the shows are designed to be watched on a handheld device. In this sense, rather than watching a show on TV or your computer and getting distracted by your phone, your phone instead becomes the TV and the distraction. Included with these five minute scripted shows are portal lenses that allow users to swipe up and enter an AR portal to a scene from the show. Other experiences include show-themed lenses for selfies, and reaction lenses allowing viewers to share their reaction to dramatic scenes.

KLM Royal Dutch Airlines
By using the KLM app, flyers can check the dimensions of their baggage to see the correct sizing before lugging your stuff to the airport. The AR bag checker uses a virtual suitcase that users can scan over their luggage to see if it’s the right size.

Sephora
Sephora, a top leader in global beauty retail, has made it possible for their consumers to virtually try on makeup looks and see the effect of months of skin care through Modiface Skin AI. Users can test over 3,000 lip colors by brand, format or shade family, and instantly see how they look from the comfort of their own home.

The Takeaway

In just over a century, augmented reality has changed the way brands and consumers interact with each other. Despite the success of the previous campaign examples, the next few years of AR marketing is even more promising. The inclusion of AR in marketing plans is changing the way businesses interact with their customers. However, AR strategies shouldn’t be used without a purpose otherwise brands are just wasting their efforts. It’s crucial that they determine where their brand fits in the AR world and how their efforts will change their consumers’ lives.

Will QR Codes Ever Become Mainstream?

You might remember those puzzling barcodes plastered on the street, in restaurants, and store windows that opened websites when scanned. You know, the fancy codes that were supposed to be the revelation of the 2000s but never quite took off. Well, it’s starting to look like 2018 is the comeback for quick response codes once again! By 2019, these codes will most likely be used to login into wifi networks, make purchases, and of course, make it easier for us to connect on social networks.

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Retargeting, What’s its Purpose

“We can’t solve problems by using the same kind of thinking we used when we created them.” -Einstein 

 

In an ideal world, every single person that comes in contact with your company would find the product or service they are looking for and follow a straight path to purchase. But the reality is much different. Outside of that minuscule two percent that buys the first time around, most buyer’s paths are not so linear. There are many factors that distract buyers from following a direct path to purchase – phone calls, ends of lunch breaks, putting their phone up or stepping away from their computer to complete life’s million other tasks. The reasons for distraction are literally infinite, but that doesn’t mean you can’t pull them back to complete that purchase.

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Facebook Advertising: Is it Worth it?

Content is the atomic particle of all digital marketing. – Rebecca Lieb

There are plenty of routes to take when it comes to digital marketing. Choosing the right platform or platforms for your business is exceedingly important because each one has its own benefits while also staying unique among itself. On top of choosing what platforms work best for your business, your digital campaign can be broken down into two distinct categories – your organic campaign and your bought campaign. The aim of both is to get more likes, followers, engagement, and connections. Doing so will eventually lead to actual conversations and eventually, customers.

The difference between the two is slight, but ultimately, important. Your organic efforts will entail the curation and creation of content. This can be in the form of writing blogs, tweeting, linking to breaking news in your industry, or producing videos on your company. Why do this? To drive traffic to your website and expand your reach and brand awareness.

In 2017, Facebook had on average more than two-billion active users. That’s a hell of a lot of people. It continues to be the top social site and continues to be the go-to for digital advertisers. Which is why it makes sense for companies to choose Facebook as their primary platform for their social media presence.

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Measuring the Influence – What to Look for in Your Influencers

Using influencers is a more personable way a brand can reach the audience they want to have using their products.

Influencer marketing is one of the many new golden children of the marketing world – and it makes sense. What brand wouldn’t want to have a person who actively engages with and has the trust of their audience to take their product and give a positive review of it. According to Nielson, 92 percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising – an increase of 18 percent since 2007. Closely following suit to word-of-mouth is online consumer reviews coming in at 70 percent. This online consumer review is where an influencer come in to play.

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Are Emojis Ok to Use in the Marketing World?

There’s currently a heated discussion going on throughout the marketing world and it’s centered around the emoji. Should brands use them? If brands do use them, when is it acceptable and how often can you use them?

There’s two sides to the debate. Some are adamant about their use, saying it humanizes brands and brings a light-hearted, welcoming tone. The flip side, they’re unprofessional, crude, and can bring mixed meanings to your message.

Emojis are an integral part of digital communication, especially among millennials. I opened my phone and within looking through two text messages I came across an emoji. Recent studies show that 92 percent of the online population uses emojis on a regular basis whether it’s through text message or another form of messaging.

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Cryptocurrencies and Their Impact on Digital Marketing

cryptocurrencies

Cryptocurrency is a digital currency whereby encryption techniques are employed to regulate the production of currency without being overlooked by a central authority. It is completely decentralized and makes it impossible to double spend.

Bitcoin, an innovative payment network and a new kind of money, is the worlds first cryptocurrency. Bitcoin was created in 2009 and is a place where you can digitally transfer funds from peer-to-peer. Thanks to the decentralized encrypted platform, it is cost-effective and secure with low transfer fees, fast transaction processing, an easily-checked currency trail and protection against identity theft. It comes as no surprise that a digital currency could impact digital marketing. 

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Will 2018 be the Year of Amazon?

Amazon

Amazon Marketing Services (AMS) launched over two years ago, yet still has some growing to do.  Amazon is expected to be the 3rd largest digital advertising player by 2019. However, ad buyers aren’t quite diving head first into Amazon.

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