It’s not even a question, ranking higher than your competitors on Google is a must. Let’s face it, having your name above your competition’s name is always nice. But whether you’re just getting started with a new website or improving your existing site, this shows useful, tactical suggestions for powering up your SEO game.
In 2011, Search Engine Watch reported that a research study by Optify discovered that “websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent, and number three had a CTR of 9.5 percent.”
In fact, SEO’s organic results are being clicked 94% of the time compared to paid search. And, as you’re obtaining more traffic, you’re gaining more potential sales without having to pay for a costly ad.