Cryptocurrencies and Their Impact on Digital Marketing


Cryptocurrency is a digital currency whereby encryption techniques are employed to regulate the production of currency without being overlooked by a central authority. It is completely decentralized and makes it impossible to double spend.

Bitcoin, an innovative payment network and a new kind of money, is the worlds first cryptocurrency. Bitcoin was created in 2009 and is a place where you can digitally transfer funds from peer-to-peer. Thanks to the decentralized encrypted platform, it is cost-effective and secure with low transfer fees, fast transaction processing, an easily-checked currency trail and protection against identity theft. It comes as no surprise that a digital currency could impact digital marketing. 

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Will 2018 be the Year of Amazon?


Amazon Marketing Services (AMS) launched over two years ago, yet still has some growing to do.  Amazon is expected to be the 3rd largest digital advertising player by 2019. However, ad buyers aren’t quite diving head first into Amazon.

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Goodbye ‘Engagement Bait’, You Won’t be Missed

engagement bait

Facebook once again updates its algorithm. Now, it will give much less reach to posts that use “engagement bait” tactics. Engagement bait refers to any post that encourages users to vote, like or share a post. If you repeatedly share content like this, eventually all your posts will be “demoted”.

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Brands are Putting More Eggs in the Digital Basket


At the end of each year, brands and agencies are working hard to prepare for Q1 of the next year. And, every year they are adjusting their marketing budgets based on trends in the industry. One major trend going into Q1 of 2018 is upping your digital spend and decreasing spend in traditional marketing areas. Brands are seeing that digital matters more than other efforts today. Let’s take a look at Evian and why they spent 80% of their marketing budget on digital in 2017. 

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Get Rewarded for Watching Ads with Video Plus

Voice Plus

Pandora, the Internet music streaming application, is launching an incentive-based ad program called Video Plus. Video Plus rewards viewers with song replays and the ability to skip tunes in exchange for their ad views. To put it simply, Video Plus ads are sponsored playbacks and skips.

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Don’t Let the Digital Boom Put You Out

Digital Boom

We are very clearly in the middle of a digital boom. This is a turning point in advertising history, where all other marketing efforts are being questioned. Does TV even matter anymore? Do people look away from their phones long enough to notice that billboard? What even works? Well, two companies, in particular, are discussing little changes they are making to stay relevant in this digital boom.

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3 Ways to Optimize Your Website for Voice Search

Voice Search

Here’s a question for you.

If you wanted to know what TV channel will air Conor McGregor vs Floyd Mayweather, what would you do?

In an ideal world, you’d seek an answer from your peers. And if they fail to give one, you’d turn to Google. It’s a safe choice because Google knows everything. The search engine makes it incredibly easy to find the answer to almost any question you could think of. Just type what you’re interested in knowing into the search box and voila, you’re presented with a plethora of credible resources to seek information from.

But here’s something interesting: a significant number of people are bypassing the use of Google when it comes to finding the information they’re looking for.

Instead, they’re asking their phones to find results quickly.

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Facebook No Longer Charging Advertisers for Accidental Clicks

Accidental Clicks

If there is one thing I am certain, it is that we have all accidentally clicked on a post, an account or an ad on Facebook at some point in our lives. What is the first thing we do when this happens? Immediately hit the back button without even looking at the site we accidentally clicked to. Up until now, an advertiser would have been charged even though that click was not significant for them. Facebook is cracking down on these accidental clicks with new terms.

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Heineken Sheds Light on it’s Current Marketing Focus


There has been much talk about what the future of TV will look like. Is TV going away? Well, Heineken seems to be taking its dollars away from TV and into top dogs, Facebook and Google. Their objective is to focus on reaching as many people as possible and they believe digital is the answer. It helps to look at what big name brands are doing to get a clearer picture of where things are headed. 

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Nielsen: Goodbye Traditional, Hello Digital


Nielsen is the big dog of traditional TV behaviors and it is more important than ever to understand what people are watching and what they’re watching on. That is what Nielsen does, they measure more than 40% of the worlds viewing behavior in more than 100 countries. It is not hard to see that our television viewing habits are changing. With the rise of Netflix, Hulu, and YouTube fewer people are watching traditional TV. Nielsen needed to discover how to stay relevant since their commercial ratings make up the currency for ad buyers and sellers, and they did just that.

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