“Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” – Robert Weiss
Each year the same thing is said repeatedly when it comes to making videos for your business or product. “This year will be the year for video.” It’s a farce. There’s never a specific year that’ll be a break-out year for video – every year is the year for video. And there’s a good reason for this too. According to a recent Cisco study, 82 percent of consumer internet traffic will be done via video by 2021.
The use of video among small businesses is hitting a stride and solidifying itself as the “must-have” marketing tactic. This might come as a surprise, but 61 percent of all businesses are using some form of video content in their digital marketing plans. Granted some of these videos can be one-offs with no other purpose than to portray one product and nothing beyond that. But, the use of video among marketing plans is more readily becoming a must.