Do Videos Help Your Brand?

“Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” – Robert Weiss

Each year the same thing is said repeatedly when it comes to making videos for your business or product. “This year will be the year for video.” It’s a farce. There’s never a specific year that’ll be a break-out year for video – every year is the year for video. And there’s a good reason for this too. According to a recent Cisco study, 82 percent of consumer internet traffic will be done via video by 2021.

The use of video among small businesses is hitting a stride and solidifying itself as the “must-have” marketing tactic. This might come as a surprise, but 61 percent of all businesses are using some form of video content in their digital marketing plans. Granted some of these videos can be one-offs with no other purpose than to portray one product and nothing beyond that. But, the use of video among marketing plans is more readily becoming a must.

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What Do Avocados & Online Video have in Common?

Online Video

I like things that are indescribable like the taste of an avocado or the smell of a gardenia. – Barbara Streisand 🥑

Did you know that there are hundreds of different variations of avocados; there is the Hass avocado, the Maluma, the Hall, the Rin con, the Tonnage and the Choquette to name a few. They have slightly different properties, are ripe during different parts of the year, and interestingly enough, only a few are sold commercially. It’s not the number of variations that draw people in it’s the benefits to the human body, including the fact that they are easy to digest due to a wide range of nutrients and healthy fats! People love them because of the fact that the body retains the good stuff.

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Shopping on Facebook

Shopping on Facebook

Facebook’s newest ad format now allows brands to pair commercials with product information and pictures in the same post. Ultimately, Facebook is looking for users to start using it more as a shopping tool.

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The Best of the Century

advertisements

At this time of the year, lots of agencies are churning out lists of which advertisements and campaigns they felt were the best and/or most successful this year. But, what about the best of the entire century? This list is an ingenious compilation of some of the world’s best over the last sixteen years. Did your favorites make the list?

Five Years and a Legacy Later

Apple

Five years after Steve Job’s death, we take a look back at some of the godfather of tech’s most profound speeches.

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How to UN-Star Wars Your Google Account. *Spoiler Free*

Did you hear Star Wars is coming out? By now most people by now have seen the movie, and nearly everyone has seen at least some of Disney’s advertising for it. No matter how in your face Disney was with the Star Wars promotion, most were harmless (though perhaps overdone) and some even clever. There a few special occasions that they may have gone overboard though….

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Facebook vs. YouTube and the Battle for Video Views

Facebook’s approach with videos has always been to saturate people’s timelines with videos they didn’t even know they wanted to see. This has worked to get video views, but not to position Facebook as a video sharing site. Now, Facebook has announced a trial of a video sharing section on their mobile application. This section will allow users to save, search, and browse videos. Sound familiar? This is Facebook’s attempt at rivaling YouTube. While this could potentially harm YouTube’s market share, it is a huge advantage for video marketers. Now, they can share their videos across multiple platforms where users will be able to search specifically for their video.

Will it be a success? We’ll have to wait to find out.

 

 

Creating Better Facebook Video Ads: Tips to Optimize the Viewing Experience

In the past year, the number of Facebook videos posted in the U.S. increased by over 94%. Not to mention 50% of Americans who use Facebook every day also watch at least 1 video per day. So why aren’t you utilizing the Facebook Advertising platform? Moreover, if you are using Facebook video ads, why aren’t they performing well?

With several opportunities to create video ads for a few StrataBlue clients on Facebook, I have grown accustom to creating top-notch campaigns with high levels of engagement. Continue reading to check out my tips and tricks for creating better Facebook video ads for your social media campaigns!

Choose Your Call to Action Wisely

What is it that you’re trying to accomplish with this video ad on Facebook? Facebook offers the following call To action buttons to drive click-through and engagement with your video ad:

  • Shop Now
  • Book Now
  • Learn More
  • Sign Up
  • Download
  • Watch More

Selecting the CTA button you believe will generate the most clicks is key. Don’t trick people by taking them somewhere on the web they don’t want to go. If you want people to “Book Now” after viewing a video of your restaurant, take them to your website or another third party reservations page so they are able to book reservations. Selecting the correct CTA button is key to any social media ad.

Make the First Two Seconds Engaging

Initially you will only have 2-3 seconds of someone’s attention as they scroll through their feed. Use this short but crucial time to engage your audience. Don’t waste this time with (fluffy) nonsense. Grab attention in the best way possible with your video.

Ideal video length

Yes the first two seconds are important to ensure the viewer is engaged but the remaining time is also important. Video length largely depends on the content and message of the video. Data and statistics suggest the optimal length for an online video is between 30-60 seconds. Thenextweb.com also iterates that it does depend on content – but if you’re looking to optimize for total views, shorter is the way to go.

Use Footage that Works Well Without Sound

More often than not, people will view your video while at work, in class or some other place they can’t immediately click for sound. Be sure your video ad makes sense if someone is silently viewing. Think about how you personally use Facebook to give this more context. While “thumbing” through your newsfeed, videos will populate very frequently. What makes you click to actually hear the sound associated to the video? Has to be pretty awesome, right?

Mind Your Thumbnail

AVOID TITLE CARDS. Like YouTube, lead the video off with something engaging yet descriptive of what someone is about to watch. Again, don’t be misleading and don’t be boring.

Don’t Reuse TV Commercials

Facebook is not the same as TV (obviously) so don’t make your video ad the same commercial you’re broadcasting on television. It’s a weak strategy and doesn’t provide depth to your campaign. Instead, use your Facebook video ad as a “behind the scenes” feature of your commercial. Not only is this engaging, but it’s kind of like an invitation to be a part of your brand.

Now you’re ready to start producing fantastic Facebook video ads! Not sure you’re up to it? We can help! Click “play” below to set up a time to talk with us.

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Video Is The New Tweet: The Latest On Twitter Video Ad Integration

Twitter Integrated Video

The New Age of Social Media Video

As social media platforms move away from YouTube and into hosting their own video, we’ve seen the quantity of videos increase, engagement increase and social media users embrace the constant presence of video in their feeds wholeheartedly.

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Video Ad Marketing with Facebook

According to Facebook, between 2013 and 2014 the quantity of videos on News Feeds increased 3.6 times – or – 360%. The vast majority of the time, these aren’t Vine, YouTube or other videos — users upload videos to the site themselves typically from their mobile device.

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