Facebook’s approach with videos has always been to saturate people’s timelines with videos they didn’t even know they wanted to see. This has worked to get video views, but not to position Facebook as a video sharing site. Now, Facebook has announced a trial of a video sharing section on their mobile application. This section will allow users to save, search, and browse videos. Sound familiar? This is Facebook’s attempt at rivaling YouTube. While this could potentially harm YouTube’s market share, it is a huge advantage for video marketers. Now, they can share their videos across multiple platforms where users will be able to search specifically for their video.
Will it be a success? We’ll have to wait to find out.
