Back in August of 2015, Facebook first announced the launched of its’ Virtual Assistant. Though not everyone has had the pleasure of testing the Virtual Assistant. As of April 2017, it has only been available to a select 10,000 users and from the looks of it, those are the only people who will ever know what the Virtual Assistant was capable of. As of 2018 Facebook has announced they are discontinuing the M project.
At SalesForce’s recent Dreamforce Convention, they announced they will be partnering with Google Analytics and combining their data pools. This will allow marketers to have access to stats from both platforms. This is the first time that Google Analytics will be deeply integrated into a CRM system. This allows SalesForce to move into advertising by being able to offer consumers the option to purchase ads based on how users respond to email, SMS, and push notifications.
We’ve dealt a little with bots and artificial intelligence, but we really don’t know what it is going to be like once it really takes off. Right now, there are chat bots and automated telemarketers. We haven’t quite interacted with bots that can express human-like facial expressions. It sounds a little creepy, but nothing we can’t get used to. Recently, Facebook announced that its AI researchers are in the process of training bots to express various facial expressions.
Now that the social media network has reached 2 billion monthly users, Facebook has more power than ever. Recently, Mark Zuckerberg hosted Facebook’s first ever Community-Summit in Chicago. He announced there will soon be new tools to help admins and communities run smoother on the platform. Communities are a huge component of the social platform for there are over 1 million people that use Facebook groups monthly. As the largest and most influential social network in the world, Facebook has a lot of responsibility on its plate.
The social media competition is in its all-time prime. Snapchat and Instagram entered the market around the same time over 6 years ago. Since then, we have seen the never-ending competition between the two. One would think that Snapchat stories would be dominating Instagram because they “started it”. However, this is simply not the case.
Amazon has recently been beefing up its ad business, and Wall Street is starting to take notice. The e-commerce giant is predicted to pull in $5 billion in ad revenue. Although Amazon would only make up 4% of the digital ads market, which is dominated by Facebook and Google, investors say they should definitely take note of Amazon’s growth.
Do you ever wonder if your business-to-business (B2B) marketing strategies are working? At some point, most marketers run into the question of how to measure their results. It’s crucial to gain insight into the effectiveness of your marketing strategies, or you risk wasting precious time by repeating unsuccessful tactics. You may even lose clients.
Did that catch your attention? You made it this far, so it must have. But now you are starting to see this isn’t a life or death situation, and that I may have used that title to trick you into reading this blog. Your interesting is fleeting, and you are considering pressing the back button. Odds are by now you already have.
Welcome to the The StrataBlog Round Up
Don’t have time scour the entire web and read every blog out there about the digital market today? Don’t worry we have you covered.
Here is everything you should know from this week in the digital marketing industry.
Working around Facebook’s muted auto play subtly with subtitles.
When Facebook stated its auto-play feature for videos at the beginning of the year, marketers rejoiced. View were now bountiful Cost per views were on the drop. Everybody was happy. But there was a catch, the videos were muted unless clicked on by the end users. Some brands have found ways around this, by simply embracing it. With a slight nod to the days of old when subtitles were king.
Facebook now supports .gifs but not for uploading.
Prepare yourself for a gifs galore. Facebook now supports gif in both its desktop versions and mobile versions. If you don’t know, .gif’s aka (Graphics Interchange Format) are short soundless videos that repeat over and over again. They are most commonly used for reactions to digital content and are prevalent on sites such as Imgur.com, Tumblr, or Reddit. You cannot yet upload a .gif as an ad, but they can be posted. Brands however should be wary to post .gifs featuring copyrighted content they do not own themselves, in order to avoid potential legal trouble.
Instagram ads are on the way!
Powered by Facebook targeting abilities, Instagram will soon be available to everyone as a advertising platforms and not just those who can shell out more then $500,000 per ad. While Instagram works out the kinks of their ads serving and buying back end, they have added additional powerful features catering to tech and such as a Buy now and App Install buttons.
Here is a fantastic tech crunch article on the matter. http://techcrunch.com/2015/06/02/adstagram/#.5qbaaa:hCYT
The future of YouTube is mobile. Go small or go home.
YouTube is now more than a decade old. What started as a small site for users to upload videos for other people to watch, has grown to a media powerhouse before being purchased by Google. That’s its past but where is its future? Mobile. More than half if its users are already on some sort of mobile device. Mobile watch time has grown nearly 100% this past year and will continue to rise. The future of video is mobile, and advertisers must embrace it.
Here is The Guardians interview with YouTube’s Head of content and business operations, Robert Kyncl http://www.theguardian.com/technology/2015/jun/02/youtube-future-small-screens-mobile-robert-kyncl
Is the pin mightier than the data? Pinterest buying power vs Instagram data.
Facebook and Instagram both have massive amounts of digital data on their users. This allows extremely relevant ads to be served to audiences. Pinterest, however can allow brands to be part of the planning mode (or skip right down to the bottom of the sales funnel) Users go to Pinterest for inspiration with Pinterest adding “Buy It” buttons, it has the potential to flip the traditional sales process with top of funnel conversions and become am E-commerce powerhouse.
The psychological power of color.
A Picture says 1000 words, what does a color say? We are visual creatures who associated different colors with different meanings for example Red is an exciting or alert color, blue is a calmer, more competent color. Colors have personality just like brands. There are some best practices to use when thinking about what colors to use in everything from call-to-actions, to general branding.
7 Reasons to pay for experiences over things.
We see the past through rose tinted glasses. Giving users more of a brand experience can lead to better recall and better feelings towards that brand or product, than simply seeing an ad scrolling through your news feeds. Here is an example: which is more memorable, a real life recreated Pac-man game, or a picture of a model drinking a beer? A slight exaggeration but you get the idea. There is something to be gained when you offer your customers a unique digital experience online with your brand as opposed to just seeing an ad while scrolling through Facebook.
Want To Know More About How These Ideas Can Help Your Brand?
In 2009, NASCAR was in an unenviable spot. The economic recession, a changing media landscape and several other factors crashed down simultaneously on the racing company. “Rising fuel prices hit our fans badly,” explained Sean Daugherty, the company’s Director of Digital and Social Media Engagement. “Our fans travel more than 100 miles on average to attend our races, so increases in fuel prices have a direct impact on race attendance.”
This is how Daugherty opened his portion of a recent webinar titled How NASCAR is Using Social Media to Deliver a Dynamic and Engaging Fan Experience. The presentation was held in collaboration with HP, the company’s partner for much of the hardware and software its Marketing Communications department uses today.
Fast forward to 2014, and NASCAR is in a much better position. Race viewership is at an all-time high, the largest media deal in the sport’s history is in place through 2024, and pillar partner companies are renewing to long term agreements. So what happened? According to Daugherty: unprecedented research, a large investment in technology and a dedication to using live data and social media to offer fans a more engaging experience. Here’s a behind-the-scenes look at how the company is doing just that.
Fan and Media Engagement Center
NASCAR has developed a technology “headquarters” unlike anything else in sports or entertainment. Unveiled in Charlotte, the Fan and Media Engagement Center is a 500-square foot room with several 46” HD screens and three workstations. This hardware, and the HP “analytics engine” that supports it, allow the company to track and better understand the conversations trending across social, traditional and broadcast media that impact their industry. They then leverage that information to provide live updates to the team on the ground during each race and distribute detailed and customized analytic reports to key stakeholders after the checkered flag waves. These groups include its teams, tracks and partners.
Live Interaction and Engagement
Just as important as their impressive infrastructure and software are the creative ways NASCAR uses its gained insights to drive an engaging, memorable experience for fans and viewers. During all races in NASCAR’s 3 national series, the Fan and Media Engagement Center is bustling. A team watches a live broadcast of the race and engages fans by answering questions and live tweeting from the official NASCAR social media handles. They keep an eye on live trending topics and fan sentiment during the race, dive deeper into topics that gain traction and relay insights to teams and drivers’ social media managers so they can live tweet and post on Facebook more effectively throughout and after each race.
Where the Rubber Meets the Road
Another impressive benefit of harnessing real-time clustered data is the ability to recognize when mistakes are made or negative comments are being shared. For example, during their most recent All-Star race, which is an exhibition race where drivers are re-ordered based upon fan voting and fan rules, a broadcast graphic was aired displaying the driver order incorrectly. “Even though the cars were in the correct running order on the track, it seemed like the wrong driver ended up winning the race,” recalled Daugherty.
Fans reacted negatively and reporters portrayed it as a big deal saying NASCAR had a firestorm on its hands. “Well we went back and analyzed the data and found that the issue was only 3 percent of the overall conversation around the race at that time,” Daugherty shared. “So, what the media portrayed as a firestorm was really just a blip on the radar and in an instance where we may have continued to issue a statement and extend that news cycle, we were able to, in this case…take no action and not extend that news cycle and let our broadcast partner handle that response.”
How Can Your Company Reap Similar Benefits?
Data collection, analytics and social media are driving value for companies across all industries and specialties, not just motorsports racing. If you’re interested in learning how the proper mix of marketing, analytics and cloud solution services can help your company win big, spend a few minutes browsing our website or contact us directly to discuss your unique business model and requirements.