Amazon has recently been beefing up its ad business, and Wall Street is starting to take notice. The e-commerce giant is predicted to pull in $5 billion in ad revenue. Although Amazon would only make up 4% of the digital ads market, which is dominated by Facebook and Google, investors say they should definitely take note of Amazon’s growth.
Amazon dominates online shopping, cloud computing, and is setting its site on advertising. It’s no secret that online advertising for the Big Data giant is both attractive and lucrative. While Facebook and Google battle to become more attractive for shoppers, Amazon doesn’t have that problem. Should big ad revenue companies be nervous about Amazon?