CNN is hoping to provide its content more fluidly and easier for viewers across platforms. The network is trying to help encourage its current TV subscribers to live stream videos on its app. When viewers open the app, CNN offers 10 free minutes of live streaming from their current programming. After the time is up, viewers must sign in to continue watching. The strategy must be working, as they have seen daily conversion rates as high as 29%!
Providing a sneak preview of what viewers can expect with live streaming surely is encouraging. The previews have been available online or in its app and will move to Apple TV as well next week. With the CNN app, they are able to see who logs in and how they interact with their content. This will make it easier to understand users and provide even better direct communication in the future. Do you enjoy live stream TV?