StrataBlue Employee Spotlight featuring Paige Widener

Q3_A (2)My title at StrataBlue is Social Media Account Manager. I’ve been with StrataBlue since June of 2014, so that makes 8 months!


Q4_AMy day-to-day duties vary almost every day, but a typical day will include creating social media content for my clients, working with clients to come up with creative ideas for their social media campaigns, creating email campaigns, writing blogs, building reports and much, much more!


Q3What I love most about working at StrataBlue is the fact that I get to be hands on with my client’s campaigns. Any ideas that I have to help improve a client’s digital presence are always welcomed and encouraged. The sky is definitely the limit. We also work with a breadth of industries, so this has given me the ability to be knowledgeable in everything from restaurants to RVs.


Q4 (2)An ideal client for me is one that trusts what I do and is there for support. I love clients who are easy to talk to and are open to my creative ideas. I also enjoy clients who aren’t familiar with social and digital media, because this offers me to chance to share my wealth of knowledge with them.


Q5 (2)My ultimate dream is to own a small boutique that would sell jewelry, purses, and clothing. I would preferably like to open the boutique up in a major college town, because I remember how hard it was to find unique clothing options while away at school. And this just would just give me another excuse to relive my college days. 🙂 I’ve always enjoyed helping my friends coordinate outfits and I would love to be my own boss.

My mom has really been my inspiration for creating my own business. Throughout my childhood she maintained a full-time job as a dietitian in a nursing home, while also owning her own catering business on the side. Once my sister and I reached middle school, she ditched her job and went to just full-time catering. She has shown me that any dream is possible if you set your mind to it and always, always work hard. This past winter, she opened a storefront for her business, where she serves up lunch and delicious sweet treats.


Q6 (2)As a recent Purdue grad, whenever I get the chance I can’t resist driving up to West Lafayette for a basketball game or football game, and then of course hitting up my favorite spot, Harry’s Chocolate Shop, for a post-game celebration. I’m also an avid Pinterester and love making my pins come to life. But most of all, I enjoy spending time with my friends and family doing whatever, wherever!

To put our team of StrataBlue account managers to work for you, contact StrataBlue today.

StrataBlue Employee Spotlight featuring Tyler Moore (and Bron!)

Meet Tyler Moore, StrataBlue’s newest sales and biz dev manager, and learn what he brings to our company. (And despite his digitized appearance in the header graphic above, he really is a human being. You can meet him in the flesh on LinkedIn.)


What is your title at StrataBlue and how long have you been with the company?

I’m the Business Development Manager at StrataBlue, and I’ve been with the company for four months.



What are your day-to-day duties at StrataBlue?

  • Build market position by locating, developing, defining, negotiating, and closing business relationships.
  • Identify trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments.
  • Propose potential business deals by contacting potential partners; discovering and exploring opportunities.
  • Screen potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments.
  • Develop negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners’ needs and goals.
  • Close new business deals by establishing requirements; developing and negotiating contracts; integrating contract requirements.


Why are you excited to work at StrataBlue?

Our company is one of the top digital marketing firms in town, if not THE best, but our story hasn’t been told. StrataBlue has been flying under the radar, and I am looking forward to changing that. We will have a new website rolling out in 2015, and a handful of amazing case studies that offer a deep dive into our clients, their needs and what we did to accomplish their goals.



How do you convince a prospective client that social media marketing is right for them?Right for them?!?! It’s right for everyone! It’s hard to find a prospect that isn’t using social media marketing, but it is very easy to find someone who isn’t using it to its full capability. With that said, if your company hasn’t implemented social media marketing, you are more than likely behind the eight-ball and need to call us when you get done reading this. Actually, don’t finish reading this: call me right now! I inform our prospective clients on how we can amplify what they are already doing to reach a much larger and more targeted audience, while helping them deliver more powerful content.


What do you enjoy doing in your free time?

I would say I am pretty fortunate to have a tight knit group of friends that get together, every chance we get, for different sporting events, concerts, and beer festivals. If you have seen the TV show Friends, that would come close to summing up our group. I am also a coach for Elliott Quarterback Academy, which is a football skills camp that takes place on most weekends throughout the winter, and if it’s warm, I will be on the golf course.



Enough about you. Tell us about Bron!

Bron is the man! Bron is my English bulldog who is just over 4 months old, and he was actually named after LeBron James. I grew up attending Butler Basketball Camp as a kid and grew to love the breed, and also have grown into a LeBron fan, so it seemed like a perfect fit. Bron now has his own Instagram account at @bronthebully, which I have a lot of fun with. I guess if you want to know more about Bron, then you should go follow him!

Well, you heard it straight from Tyler above:

If your company hasn’t implemented social media marketing, you are more than likely behind the eight-ball and need to call us when you get done reading this. Actually, don’t finish reading this: call [him] right now! 317-207-0195


And then go follow Bron on Instagram. 😉

StrataBlue Employee Spotlight featuring Eric Gaffin

Eric Gaffin - Graphic Designer - StrataBlue

Meet Eric Gaffin, one of StrataBlue’s talented Graphic Designers…

Question: What is your title and how long have you been with StrataBlue?My title is Graphic Designer and I’ve been with the company for 1 year and 1 month.



What is your title and how long have you been with the company?My day-to-day duties have included everything from logo design, magazine print ad design, social media design and web design. My time usually centers around social media campaign ads.


When deciding how to create a graphic, poster, or any other project for a client, what is the brainstorming process you go through?I always start with the deadline. Knowing how much time I have to work on the project helps me allot the appropriate amount of time to brainstorming, sketching, and creating. I then assess what project details and materials I’m provided and I seek more information and materials if necessary. I usually write out a few concepts, sketch a few thumbnails and then I get to work compositing my digital materials together and working with typography to create a first draft. The rest of the process consists of client feedback and minor revisions.

What are some of your favorite pieces you've done for clients at StrataBlue?This is a very hard question! There are projects that have required very technical, detailed work that I’m very proud of and there are others that have simply required perseverance. My favorite projects, though, are the ones that allow me to be clever or playful with the solution.

My two best examples would be the Plow & Anchor Restaurant logo and the seasonal logos I create for StrataBlue. The Plow & Anchor logo solution was nearly an accident and was a simple, elegant solution after many failed attempts to be too clever. The StrataBlue seasonal logos help me embrace the seasons and be clever in reworking our logo. I’ve always loved it when brands to playful things for special events or holidays.

StrataBlue Designs - Eric Gaffin

What are some of your hobbies?I’m a craft beer enthusiast (not a snob!) and I’m a current events junkie. I love reading about politics, design, and technology in my spare time, accompanied by a good beer, or course.



What is your favorite craft beer?It’s so hard to pick just one! Flat 12’s Pogue’s Run Porter is my go-to, but when it’s available I LOVE Triton’s Midnight Rail!

StrataBlue Employee Spotlight featuring Henry Bestritsky


Q3_AI’m the CEO and I’ve been with the company since its inception in October, 2013.




Q2_AStrategy, Vision, Sales, Financials and that’s just in the morning. Seriously though, being a CEO of a startup is exhilarating and challenging. We’re about a year old now and processes, measurement and creativity are all key to our survival. The business we’re in constantly changes because social media platforms constantly roll out new products and features. I need to consistently understand how new technology can benefit our customers. The good old days of putting up a billboard and charging the customer $30K are gone. We’re all about numbers and we pride ourselves in truly delivering ROI. I don’t care about how many likes the customer has, I care about those likes actually driving measurable revenue. So what are my duties? I think a more interesting question revolves around my goals. My main goal is to create a world-class cohesive team that consistently helps customers get bigger, better, stronger and more importantly, profitable through our work in the digital marketing space. Oh, and also have fun doing it because life’s too short for mediocrity.


Q3_A (1)There are many great moments, but I guess my favorite moment is an unusual one when I was driving with my partner Slava through downtown Indianapolis. We were talking about marketing, Facebook, food, financials and many other things partners talk about. All of a sudden he turned to me and said, “You know what the best thing is about this job? It’s about helping business grow—especially in my community. It’s a feeling that goes beyond helping the customer. It’s the feeling that you’re also helping the community grow by helping the companies that support its growth.” I know that sounds a bit cheesy, but that’s the main reason why I decided to join Slava and create StrataBlue. You can be profitable and do good. I firmly believe that.


Q4_A (1)I have four kids in the house, so free time is at a premium. The youngest one is 11 and the oldest one is 15, so I have the privilege of being their driver. Ugh! Seriously, they are great kids, but they do take up a lot of time—as they should. I also like to play Borderlands on the Xbox. Ever since the invention of Pong—and yes I’m aging myself—I’ve been fascinated with video games and computers. I remember the first time I joined a BBS (Bulletin Board System) in the 80’s before the Internet, I clearly saw the power of connecting people together across the world and communicating with them. To me that was the beginning of social media. That of course spread to video games and for some reason I get immersed in Borderlands. Frankly it’s addictive, a little too much. I love it!


Q5_AMy son asked me once,”Dad, what is a touchdown?” I said, “I don’t know son, I’m a Jets fan.” I love the Jets and the Mets. Ugh! Seriously though, I love sports and I just wish I had more time to immerse myself and truly get into things like fantasy leagues.Damn you Borderlands! One great thing about having two boys is that they are both sports fanatics and I attend many football, baseball and basketball games. It truly is a great feeling watching them jump up and down as our teams score. The energy rush is amazing and actually a little emotional.


Q6_AI earlier alluded to my discovery of emerging social media in the 80’s and helping customers, but when I think about the industry, the thing that stands out the most is its ever changing nature. It’s never boring and I constantly learn new things. To me social media is still the wild, wild west of technology. It’s as disruptive as the automobile was to the horse drawn carriage. I love the fact that you can still invent things and make them better. I love the fact that because of what StrataBlue does, we can reach out to so many different and cool people and that constantly changes as new clients come on board. We at StrataBlue continuously learn about different industries and what makes people tick. Frankly, it’s fascinating.


Q7_AGame of Thrones. Many people like it because of the violence, fantasy, human nature, and more. To me it’s interesting how a show can become a social phenomenon and elicit such emotion and fervor. It clearly shows the good and the bad in people. The violence is very graphic and unfortunately we live in times where this violence can be seen in the real world. We should never forget that human nature is a two-sided coin and we must always strive to be on the good side. Sometimes that is hard and the show pulls no punches there, but I’m hoping that once the books are finished and we watch the final episode, we can learn something good from the show and apply those lessons in our lives and the world.



StrataBlue Employee Spotlight featuring Suzanne McGill


Q1_CReally, ever since I can remember. I always knew I wanted to do something where I used my artistic strengths and skills. My mom said during my childhood, I took a writing utensil to just about everything in the house, even the insides of lamp shades. I took a lot of art and digital design classes in high school which led to studying design in college.



I graduated from Ohio University in 2011 with a bachelors degree in Visual Communication. My major was Informational Graphics and Publication Design.





I am the Senior Graphic Designer here at StrataBlue and I have been here since January of this year.



thumbnailMy day to day duties involve creating print graphics, social media/digital graphics, and designing websites for our clients. I also get to create brand identities for our new clients that come to us for logos and a visual identity, which is challenging and fun!


thumbnailOne of my favorite websites I was able to design was for Plow & Anchor, a local restaurant here in Indy. They have beautiful menu items that were photographed very well, so that made it fun for me to come up with something special for their site. Another great website to work on that I had a lot of fun designing was for The North End BBQ. I loved working with their brand to create a simple yet appealing website.  Lastly, I am currently working on the brand identity and website for a new restaurant opening next month called Georgia Reese’s. It was great to have full reigns on the brand and logo while seeing that move across all spectrums of their social media, signage, website, etc. I can’t wait to visit when they open to see it all come to life!



Banana peppers, definitely. I have to find someway to get them on a pizza, I could eat full jars of them.



thumbnailIt’s too hard to just pick one favorite spot in Indy, there are so many! If I could choose a few, they would include walks along the canal, shops and bars on Mass Ave., breweries in Fountain Square and perusing the Old Northside streets while marveling all the older homes!

We’re Expanding Our Brand!


Dream System Solutions is excited to announce an expansion of our brand! We have teamed up with established players in complementary technologies to become StrataBlue. StrataBlue will bring a wider array of solutions to better serve you and keep you ahead of the competition. We are dedicated to helping businesses strategically navigate the changing online marketplace.

Over the past seven years, Dream System Solutions has provided exceptional service in the areas of website design, SEO and social media marketing. StrataBlue offers digital management strategy services including marketing services, cloud solutions and business analytics from their Indianapolis and Greater New York City area offices. While we are excited for what the future holds in digital technology, we remain committed to our core values of exceptional client service through continued delivery of “above and beyond” effort.

“Our focus is on providing strategic technologies in conjunction with digital solutions, underpinned by exceptional customer service,” said Henry Bestritsky, CEO of StrataBlue. “Currently, we’re developing a revolutionary service using big data to assist companies with never-before-seen forecasting.”

Leading the organization is Henry Bestritsky, the former Co-CEO of Binary Tree, a well-regarded data migration ISV.  Under his leadership, Binary Tree became a leading global provider of software and services used by firms of all sizes to execute some of the world’s largest data migration projects.

“Henry brings extensive entrepreneurial experience to the team, as well as a deep passion for technology,” said Slava Vidomanets, managing partner of StrataBlue. “His innovative approach will help us continue to develop and support solutions to assist our valued clients seeking success in the digital arena.”

During the next few months, we will add 25 jobs in our Indianapolis office, including social media account managers and account executives. We look forward to expanding our brand and growing with you!