Meet Eric Gaffin, one of StrataBlue’s talented Graphic Designers…
I always start with the deadline. Knowing how much time I have to work on the project helps me allot the appropriate amount of time to brainstorming, sketching, and creating. I then assess what project details and materials I’m provided and I seek more information and materials if necessary. I usually write out a few concepts, sketch a few thumbnails and then I get to work compositing my digital materials together and working with typography to create a first draft. The rest of the process consists of client feedback and minor revisions.
This is a very hard question! There are projects that have required very technical, detailed work that I’m very proud of and there are others that have simply required perseverance. My favorite projects, though, are the ones that allow me to be clever or playful with the solution.
My two best examples would be the Plow & Anchor Restaurant logo and the seasonal logos I create for StrataBlue. The Plow & Anchor logo solution was nearly an accident and was a simple, elegant solution after many failed attempts to be too clever. The StrataBlue seasonal logos help me embrace the seasons and be clever in reworking our logo. I’ve always loved it when brands to playful things for special events or holidays.